Why Do I Need A Responsive Website? by Oostas

It's needed to be competitive in today's business world

If you are looking to be competitive in the business world and today’s digital age, then consider investing in a responsive website design for your business.

What is Responsive Web Design?

Responsive website design does not require any type of resizing and is readable on any type of device. If a user looks at it on his laptop or on his smartphone, a responsive website will allow him to view the content without any horizontal scrolling. This versatile design also provides your viewers and prospective customers with direct access to a sufficient amount of room for any type of tapping or interaction online.

Today, 60% of all searches are performed on a handheld device of some sort – whether it is a smartphone or tablet. If users need to search for and choose a website that specifically serves these smaller devices instead of standard desktop computers or workstations, they are more likely to jump off and abandon the site within a few seconds without interacting any further. Studies have further shown websites not optimized for smaller screens risk seeing a drastic decline in their search engine rankings and overall performance as well – which can cause your online traffic (and, as a result, your revenue and exposure) to plummet. Neither of these results are good for business, which is why you want to take the necessary steps to make sure you and your company’s online presence never experience them.

The Gory Details

If you are interested in having a streamlined consistent experience for your online visitors and customers along with a single URL that is easy for users to share, then investing in a responsive design for your website is a solid investment choice. However, the benefits of this type of investment go far beyond URLs and streamlined consistency.

Here are some of the other benefits that you can enjoy:

• The reduced possibility of common mistakes found in mobile websites – such as blocked JavaScript, CSS and image files or unplayable/inaccessible content.
• It helps Google algorithms accurately assign indexing properties and removes the complexity of indexing multiple sites.
• A responsive web design reduces your load time since no redirection to a mobile-friendly page is required.
• It saves Google-bot resources as reduced crawling time means your site content stays fresh.
• You will have a website that is mobile-friendly and shows up in a search ahead of competitors’ sites that have not made the necessary upgrade.
  

Scratching the Surface

This does not even scratch the surface of what a responsive website system can mean for your own resources. If you are not maintaining multiple sites for these devices of various sizes, then you simply are not paying an engineer or webmaster to develop multiple sites. Your analytics, tracking and reporting are all in one place – which means there is no need to combine data from three different websites. 

Over 2 billion people use smartphones internationally and have a finite amount of time and patience to engage with your content. Provide them with a consistent experience and you’ll increase lead generation or conversion. The numbers do not lie: 44% of Fortune 500 companies do not have mobile-friendly website right now, according to Business Insider. They aren’t popping up at the top of the list, but your site can achieve that goal. Invest in responsive web design today and take the first step.