What Social Media Platforms are Best for You?

Thousands of people are on social media every minute. All of those people are scrolling, swiping, sharing, liking and commenting on posts. Most people have multiple social media accounts across various platforms and yes, they are looking at all of them. 

So what’s the point? 

Social media as a whole is a HUGE market to get noticed by thousands of people who can becoming engaged with your brand and even become a customer. The biggest issue that businesses have is in managing their social media and keeping content relevant to the correct audience. 

Most likely, you’re business has a Facebook page, and that’s a great step in the right direction! But is that the best platform for your business? We’re here to break down the best uses for each social media platform to help you choose the best options for your business. 

Facebook is great for…

• Sharing longer posts
• Connecting links to outside sources
• Joining groups and pages to expand network reach
• The main demographic is between the ages of 25-34 
• Online shops with links to a main website
• Facebook has an amazing advertising program to specifically reach target audiences

Instagram is great for..

• Pictures and short videos as it's the largest visual platform
• Up to 30 hash-tags per post
• Syncing with Facebook to connect ads and shops
• The demographic is 57% 25-30 year olds
• 47% of 30-49 year olds use instagram as well
• Up to 10 photos in one post

Twitter is great for…

• Short, humorous snippets
• Engagement with others through retweeting
• Sudden information or updates get seen quickly
• The demographic is 80% millennials ranging from 18-29 years old
• 77% of Americans who earn 75k+ a year use Twitter

LinkedIn is great for…

• All about business!
• Job postings and advertising
• Setting up connections with people and companies
• The demographic is 44% 25-30 year olds
• Simple networking through connection levels

YouTube is great for…

• Videos for sure! Short or long!
• Tutorials, educational information, humor, music etc
• Channels keep all of your videos in one place and allow users to subscribe to stay up to date
• Youtube is the second highest search engine under Google
• 90% of 18-44 year olds watch YouTube videos and over 80% of 45-64 year olds as well

Pinterest is great for…

• Images connecting to blogs or longer articles
• DIY or How To explanations
• Content stays relevant for up to 3 months (longest out of all platforms)
• Any photo online can be pinned and saved onto Pinterest
• Mainly a Female demographic, age range from 18-64 years old
• Visual and informational

Realistically, every business can utilize multiple social media platforms. In order to pick the best choice think about the content that you currently have and the demographic of your target audience. It’s simple to take a single piece of content and tailor it to fit various platforms through small adjustments to captions or images. 

Need help optimizing your current social media? Or maybe you need to create social media accounts from scratch? We are here to help! Contact us today to tackle this key market of social media.