What is GA4? Google's Updated Analytics

As the leading search engine, Google continually strives to utilize the latest in technology. With the growth of Artificial Intelligence (AI), Google now offers GA4 (Google Analytics 4), which includes the ability to track and analyze users through the use of the service. However, it is not just for analysis of use. It can also be used to add to the level of predictive insights, helping to create powerful future marketing and engagement activities.

The use of GA4 replaces the App + Web property previously available. It upgrades the machine learning and AI components, allowing for the granular examination of activity across the market. It also offers the option to alert on trends towards a specific product or service, which allows marketing to pinpoint upticks in the interest for those products and services.

Cross-Platform Tracking

A significant value in the advanced technology offered with GA4 is the ability to track visitors and audience across platforms. This includes the use of apps, websites, social media, and even YouTube to provide efficient customer relationship management.

The system is designed to monitor and report on the customer lifecycle. This is invaluable in marketing to see what channels bring in new customers, where customers make their purchase across these channels, and if the customers continue to visit the platform after a purchase. Additionally, the system ensures once a purchase is made across any platforms by the customer, retargeting for that specific purchase is replaced by a cross or upsell product rather than the product already purchased.

The result is a more holistic and customer-friendly approach to marketing, without the frustration of multiple ads and emails to customers already making a purchase. It will also highlight the full customer interaction with the channel, allows businesses and marketing services to boost conversions and maximize the return on marketing and advertising investment.

To learn more about the benefits of GA4 for your business, talk to one of our SEO experts today at 717-742-4769.