What Are Landing Pages And How Do They Help Increase Your SEO Rank?

A website is an essential component for any digital or traditional type of business. While a website is critical, another important tool to highlight advertising and marketing is a landing page, and these pages become a factor in boosting organic search rankings.

What is a Landing Page?

A landing page is a standalone advertising and marketing page that is highly focused. When visitors search for a keyword in any search engine and click on a link, the landing page provides visitors with a single key takeaway message, known as a call to action.

There are different styles and types of landing pages. They can be used as the first page in a conversion funnel, where visitors click through to find out more information. They can also be used to collect information about the visitor and have them sign up for a free download or gift.

Landing pages may also have options to share the page with others using social media. This is a great way to create a viral marketing campaign, with the landing page designed to introduce your company and provide something of value to the visitor. There are various options and possibilities with all of these options.

SEO and Landing Pages

The choice of all aspects of the landing page is vital to search engine optimization. These fundamental elements include the use of headlines and sub-headlines that are relevant to the content and draw in the visitor to want to answer the call to action and learn more.

The content should be brief but engaging, unique, and contain the keywords and keyword phrases that visitors use to search for your products or services. Consider the choice of images and be sure to include a carefully designed META description to attract your target audience.

The team at Oostas is here to help you with landing pages that boost your SEO. For more information, call us today at 717-742-4769 .