Search Engine Optimization vs Google AdWords
Adam Kirk • Mar 13, 2019
The verdict depends on . . .
. . . your short and long term goals.
The short answer:
- SEO is a long term strategy. Done well, it will provide you with a solid foundation for being found online.
- Keep in mind that 75% of all clicks on search engine queries go to organic results . . . not paid ads.
- SEO is good at helping you reach people who are already searching for your services.
- Google AdWords help you reach a specific target you choose, even if they aren’t necessarily searching for your services.
The longer answer:
- If your budget allows you to spend money on Google AdWords , then yes, it can be very beneficial. You'll be able to reach people normal SEO doesn’t.
- If you have to choose between the two, we will always, hands down, suggest a good SEO plan. You’ll see more solid results over time.
- Done well, Google AdWords, or any Pay-Per-Click Ad campaign can definitely bear fruit, but it gets pricey over time.
How much to spend?
Because every business is unique, and every budget is different, we can’t really say there is a recommended amount to spend monthly. You may want to alternate two different ad campaigns for a few months and do some A/B testing. Then, you can determine the success and best return for your investment.
Get the pros involved:
Hire professionals in this area. Look for a company whose team offers Google certified specialists. Oostas does.
As with any advertising, there are no guarantees, but working with professionals will increase the odds for dynamic success.
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