Instagram for Small Businesses - Best Practices
Adam Kirk • Jul 06, 2021
Does your small business need an instagram?
The answer to that question is yes!
Instagram has about 1 billion users around the world. Approximately 63% of people check Instagram daily. Overall, 42% of people check Instagram multiple times a day, giving you the potential to reach your followers constantly!
Here are a few things you should do:
- Make sure your website is optimized for mobile, since people will follow links from the app on a phone.
- Research who engages with the hashtags you use.
- Make sure your bio conveys what you do as a business.
- 90% of peoples' feed are friends and family, so you have to break through with amazing content or paid ads.
- Don’t forget to use insights on Instagram to help you understand who is looking at your page.
Be consistent with posting on instagram
Create a content calendar to help you schedule engaging content for your viewers. Planning your posts allows you to develop a long term strategy to provide better information to your audience. Remember, Instagram is a visual platform, so make sure your pictures are visually pleasing and clear.
Key features to explore on instagram
- Stories: You can capture and post related images and video content in a slideshow format that exists for 24 hours.
- Reels: Allow users to create engaging, fun, and short videos using a catalog of music and editing tools.
- Guides: A cross between Instagram carousels and blog posts. They can be created using pre-published posts, places, or product listings from your account.
- IGTV: A section where you can upload full videos. Videos in posts can only be up to 60 seconds.
- Shopping: A feature that can enable you to create a storefront for people to explore and buy your products.
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