Is social media worth it for plumbing companies?

Yes. Social media helps plumbing companies stay visible, build trust, showcase completed work, highlight customer reviews, and remain the trusted choice when homeowners need repairs, maintenance, or emergency plumbing services.

Which social media platforms should plumbers use?

Which social media platforms should plumbers use? Facebook and Instagram are often the best platforms for plumbers. They help showcase projects, share customer reviews, build local brand awareness, and stay connected with homeowners in your service area.

How often should plumbing companies post on social media?

A consistent posting schedule is more important than posting every day. Most plumbing companies see results with two to three quality posts per week that educate, engage, and build trust.

Can social media generate plumbing leads?

Absolutely! Social media can generate plumbing leads by increasing local visibility, showcasing your expertise, promoting customer reviews, and helping homeowners remember your business when plumbing issues arise.

Do you manage Facebook and Instagram ads?

Yes. We create, manage, and optimize Facebook and Instagram ad campaigns designed to increase local visibility, build brand awareness, generate leads, and help plumbing companies reach homeowners in their service areas.

SOCIAL MEDIA MARKETING FOR PLUMBING COMPANIES

BOOST LOCAL LEADS WITH

HIGH-PERFORMING SOCIAL CAMPAIGNS

Turn completed jobs, customer relationships, and local expertise into an established reputation online that keeps your plumbing company top-of-mind.

Get Started

A Strong Social Media Presence Builds Trust Before the First Call

Most homeowners won't need a plumber every day, but they do remember the companies they see and trust. As a social media agency focused on plumbers and other home service businesses, we at Oostas help you stay visible through engaging content, targeted social ads, and a memorable online reputation, bringing in more qualified leads when service needs arise.

“We've had great results. The staff at Oostas have been great, always attentive to our requests and great at solving problems…”

- Good’s Store

Request A Social Media Marketing Proposal

Featured Client:
Paluska Plumbing Turned Social Media Into a Brand Awareness Machine

When homeowners recognize your name before they need service, you're already ahead. To boost brand awareness and keep Peoria-based Paluska Plumbing top of mind, we launched wide-reaching, value-driven campaigns designed to engage homeowners across their service area.

100,000+ Impressions

in 6 Months

36,000+ local viewers reached
Increased brand familiarity and recognition
Greater visibility throughout the service area
More opportunities to stay top-of-mind with homeowners

See What's Possible For Your Plumbing Company

Plaska Plumbing ad with teal layout, plumbers’ photos, and service offers for clogged drains and plumbing problems

Effective Social Media Management Combines Content, Advertising, and Strategy

Our approach combines content creation, social media advertising, account optimization, and ongoing strategy. Learn more about our broader social media marketing services and how we help businesses stay visible online.

Content Creation That Reflects Your Expertise

✓ Before-and-after project photos
✓ Service spotlights and team features
✓ Customer testimonials and success stories
✓ Custom graphics and branded content
✓ Behind-the-scenes looks at your team in action

Social Media That Generates Local Awareness

✓ Reach local homeowners with targeted Facebook and Instagram advertising
✓ Promote specific plumbing services, seasonal offers, and special campaigns
✓ Increase brand awareness throughout your service area
✓ Retarget previous website visitors and interested prospects
✓ Optimize campaigns based on performance, engagement, and lead generation results

Account Optimization and Grid Design

✓ Optimize profile information, service descriptions, and contact details
✓ Create a professional, cohesive look across your social media accounts
✓ Organize content to highlight services, projects, and customer experiences
✓ Strengthen brand recognition through consistent visuals and messaging
✓ Improve the overall user experience for homeowners visiting your profiles

Reporting and Performance Tracking

✓ Track reach, engagement, and audience growth across your accounts
✓ Monitor social ad performance and return on ad spend (ROAS)
✓ Identify which content resonates most with your audience
✓ Refine strategy based on real performance data and trends
✓ Receive regular reports with insights, recommendations, and next steps

White tiled wall with diagonal pattern and exposed plumbing pipes in a bathroom or utility room

Consistent Social Media Keeps Your Plumbing Company Front & Center

When a plumbing emergency happens, homeowners rarely start from scratch. Consistent social media builds familiarity over time, making your company easy to remember and increasing the likelihood of future calls and referrals.

Stay Visible Between Service Calls

Home Service Businesses Choose Oostas for Hands-On Support and Proven Results

Our team understands the challenges home service companies face, from emergency calls to seasonal demand shifts. We build marketing strategies around those realities so you can stay focused on running your business.

Marketing Built for Home Service Businesses

Every post, graphic, campaign, and ad reflects your professionalism, strengthens your reputation, and keeps your business visible to local homeowners.

Focused on Meaningful Results

We combine organic and paid social strategies to help you build trust, stay memorable, and connect with more potential customers, not just chase vanity metrics.

“Great people who communicate as well as any company I’ve ever worked with, not to mention the most important factor: they get results!”

- Bryan W., Kirchner’s Pest Control

Small-Business Values Guide Everything We Do

Since 2018, we’ve worked with small businesses around Lancaster and beyond, helping them grow their businesses through intentional, thoughtful strategy and meaningful client relationships. As a small business ourselves, we understand the importance of earning trust, staying visible, and building long-lasting customer connections.

Centered on Your Customer Experience

Your goals become our goals. Through responsive communication, friendly service, and a collaborative approach, we deliver a high-touch experience built around your success.

Transparent Pricing

You deserve clear, transparent pricing and quality service. As a small business ourselves, we understand the importance of making every dollar count.

Personalized Strategies

Every business is different. That's why we tailor our strategies to your specific goals, whether you're focused on leads, visibility, or growth.

No Long-Term Contracts

You're never locked into a long-term agreement. We earn your business through results, service, and trust, giving you the flexibility and confidence to move forward.

Book Your Consultation!

Our Process Starts With a Consultation and Ends With a Clear Plan

You're busy managing your team and keeping up with incoming jobs.

We keep the marketing process streamlined, responsive, and convenient from start to finish.

Step 1:
Schedule a Consultation

Step 2:
Get a Customized Proposal

Step 3:
Launch Your Social Media

Schedule A Consultation

Boost Your Online Presence

Strong Visibility Online Extends Beyond Social Media

Social media is most effective as part of a broader marketing strategy. Discover our plumbing digital marketing services and how SEO, PPC, web design, and social media enhance your digital footprint- all from one provider.

SEO

Turn local Google searches into service calls with SEO designed specifically for plumbing companies.

PPC/Google Ads

Generate leads quickly with targeted PPC ads focused on local plumbing searches.

Web Design

Build trust, showcase services, and turn more website visitors into plumbing customers.

Get A Proposal

The first step is scheduling a consultation. From there, we'll create a customized proposal tailored to your business, goals, and budget.

“Very friendly and always prompt! I highly recommend [Oostas] for website design and hosting.”

- Abel Construction

Frequently Asked Questions About Plumbing Social Media Marketing

Is social media worth it for plumbing companies?
Yes. Social media helps plumbing companies stay visible, build trust, showcase completed work, highlight customer reviews, and remain the trusted choice when homeowners need repairs, maintenance, or emergency plumbing services.

Let's Talk
Which social media platforms should plumbers use?
Which social media platforms should plumbers use?
Facebook and Instagram are often the best platforms for plumbers. They help showcase projects, share customer reviews, build local brand awareness, and stay connected with homeowners in your service area.

Let's Talk
How often should plumbing companies post on social media?
A consistent posting schedule is more important than posting every day. Most plumbing companies see results with two to three quality posts per week that educate, engage, and build trust.

Let's Talk
Can social media generate plumbing leads?
Absolutely! Social media can generate plumbing leads by increasing local visibility, showcasing your expertise, promoting customer reviews, and helping homeowners remember your business when plumbing issues arise.

Let's Talk
Do you manage Facebook and Instagram ads?
Yes. We create, manage, and optimize Facebook and Instagram ad campaigns designed to increase local visibility, build brand awareness, generate leads, and help plumbing companies reach homeowners in their service areas.

Let's Talk

A man in a light blue shirt is smiling for the camera.

The Right Social Media Strategy Helps Turn Visibility Into Opportunity

A strong social media presence helps plumbing companies stay visible, earn trust, and remain recognized in their communities. As a plumber social media agency, Oostas develops content, manages campaigns, and supports long-term brand growth through strategies designed specifically for home service businesses. Whether you're looking to strengthen your reputation or reach more homeowners, we're here to help.

Grow My Business →

SEO Resources

A man and a woman are sitting at a table looking at a laptop.

SEO Basics for Small Business: How to Rank Higher in Your Local Area

by Madison Mohn • 4 November 2024

Ranking higher on local search results can make all the difference for small businesses. Local SEO helps you show up in searches specific to your area, bringing in more nearby customers. In this guide, discover essential steps like claiming your Google My Business listing, using local keywords, adding your business to local directories, and building local backlinks. Whether you’re a bakery or a handyman, these tips can boost your visibility and help you connect with your community. Dive into the basics of Local SEO and start showing up right where your customers are looking!

Two women are sitting at a table looking at a laptop.

The Anatomy of Effective SEO Content

by Madison Mohn • 26 September 2024

Learn how to optimize your web content for search engines while keeping it user-friendly. In this post, we’ll explore the key elements of effective SEO, focusing on creating a balanced approach that boosts visibility and engages readers without overloading your content with keywords.

A clipboard with a diagram on it is surrounded by cards and pictures on a table.

Creating a Cohesive Brand: A Guide for Small Business Owners

by Madison Mohn • 26 July 2023

Companies need a strong brand and marketing strategy to succeed and stand out in a fast-paced world. A cohesive brand is more than just a logo or a product design. It is the sum of all your business values, goals, and visual elements combined.