How Does Organic SEO Work?

Most businesses that have a website recognize the importance of proper search engine optimization, or SEO, to help put their site in front of the right audience. However, many of these companies don’t have the knowledge or the man power to be able to implement good strategies that actually work. This makes hiring an SEO firm a necessity. Before you do, however, it’s critical to understand how organic SEO works and why it should be used to get the best results. 

What Is Organic SEO?

In short, organic SEO refers to the strategies websites use to get their business in front of users. It includes many SEO methods except paid advertisements. Your SEO package could include website content, keyword research, internal links, website design and more. These strategies will help boost your results in the search engines and make sure the right people find your site.

How Does It Work?

When individuals enter what they’re looking for into a search engine, related results appear ranked based on that particular keyword. The better your website is optimized for search engines, the more likely your website will rank higher in the results. In general, Internet users typically stay on the first page of the results, often clicking one or more of the top five. This is where you want your website to rank to increase qualified traffic.

What Is On-Page and Off-Page Optimization?

One of the aspects of organic SEO many people don’t understand is the difference between on-page and off-page optimization. The difference is relatively clear.

• On-page search engine optimization refers to the things that are under your control, such as your website content and internal links that move between the pages on your site.
• Off-page optimization, on the other hand, refers to external links, your marketing campaigns and other activities that take place off your site.

Both are given weight when it comes to where your website ranks. 

If you need help with your organic SEO, contact Oostas. We’ll help you develop an effective SEO plan that gets you results.