Blogging for Your Business

“Tell your story” is the new mantra for professionals today

“Tell your story” seems to be the new mantra that millions of people and professionals follow today. With competition lurking around every corner and every business owner wanting a piece of the pie, storytelling has become a way for businesses to personally connect with their customers. In this age of digital mayhem, the best way to tell those stories is often online.

Nearly 80% of all businesses that use a blog report engaging with (and winning) customers because of their efforts. According to Constant Contact, 82% of businesses admit blogging is a critical component of their overall marketing strategy and serves as an effective way to create relevant content for your customers and increase awareness of your brand.

Top Five Reasons for Blogging

Below is an overview of the top five reasons why you should blog: 

1. Humanize Your Brand: Customers search for ways to engage with the products, services and brands that they love. It’s not enough for them to enjoy a soda. They want to understand how other people are enjoying it, and what the company is doing to give back to communities. They want the story behind it all. Blogging helps you to connect with your customers in a way personal way.

2. Support Your Social Media Efforts: Your business’s social media efforts are essentially connected to one big electronic web that connects your customers to your mission and each other. Blogging is another way to not only share your own content but also allows others to share as well.

3. Establish Expertise and Authority Within Your Field: Blogging helps you establish your business (and yourself) as a leader in your niche or market. Sharing your knowledge and your opinions for the greater good will help you establish yourself as a leader in thought. Blogging is an excellent way to help people understand your level of knowledge and passion for what you do. Telling your story will also involve your customer directly in your work.

4. Improve Your SEO: Blogging creates interaction within your site, especially if you include links and avenues by which your customers can engage. It also improves the “freshness” of your site since Google essentially awards new content with increased visibility.

5. Increased Leads and Conversions: Blogging allows you to build relationships with your customers, which will be seen and shared on a variety of social media platforms. Doing so allows you to touch more people and generate more business.

Blogging is an excellent way to share your personal thoughts and insights, build customer trust and grow your search traffic, which will ultimately lead to more sales. Blogging is an excellent way for small businesses to compete with the big guys, larger companies that are challenged to tell a more “humanized” story. Take full advantage of the opportunity to blog to maximize your organic exposure and increase your conversion.