How is SEO different from PPC?

Digital marketing and website development services can be confusing, complicated, and difficult to understand. At OOSTAS, we focus on providing education and information for our small business customers, as well as offering complete website and marketing solutions.

One of the most common questions we get is about the use of SEO and PPC. While both of these marketing options drive traffic to your website, it is a matter of how they arrive that separates the two. It is not uncommon for a small business to combine SEO and PPC, particularly in comprehensive types of marketing campaigns.

SEO – Search Engine Optimization

Search Engine Optimization (SEO) is the foundation of online marketing and uses keywords and keyword phrases to position a website on the search engine results page (SERP). This is also called an organic search, which is why the choice of content, navigation, keywords, and SEO strategy is a long-term investment in the position of the website.

While SEO is designed to attract organic traffic, it does take time to attract customers. Working closely with our team to maximize your SEO through quality optimization and website design provides a substantial return on investment.

PPC – Pay Per Click

PPC also uses keywords and locations to attract the target audience, but it is a paid service based on the viewer clicking on the ad. The PPC results are found above the organic results in any search, which increases the visibility of a website immediately once the ad campaign starts running.

PPC also offers the use of shopping ads for specific types of products, which is not available on the organic section of the SERP. Of course, the cost is a factor with PPC, which is why strategic choices of keywords are critical to prevent high bounce rates and limited conversions.

Both options can be used together to strategically position your business. To find out more, call us today at 717-742-4769 or visit www.oostas.com now.