Resources and Tips for the Small Business Owner

Fixing the Leak: Why Your Website Might Be Losing the Leads You Already Earned

Tue, 16 Dec 2025 13:52:41 GMT

In our previous small business advantage guides, you established your Money Pages . You strengthened your Google Ads strategy . Now, let’s ensure your website converts the leads generated by those efforts.

The Year-End Moment Every Small Business Feels

It’s mid-December, and you’re almost at the finish line. You’ve worked hard all year, and you’re ready for that much-needed holiday break. But before you close the laptop and pop open the cookie tin, one important question remains:

“Why don’t this year’s online results match the effort we put in?”

Your SEO is putting you in front of the right customers. Google Ads are driving targeted traffic to your landing pages. Social media is keeping your current customers warm. On paper, everything lines up — so why isn’t the phone ringing more?

Because for some small businesses, the issue isn’t a lack of online traffic.

It’s a website that quietly leaks leads.

This guide will help you identify those leaks and plug them, so you can enter 2026 with more momentum, clearer conversions, and a steadier stream of new business.

The First Few Seconds on Your Website Decide Everything

Here’s the moment most businesses overlook: the first few seconds after someone lands on your website.

Research shows that 94% of a visitor’s first impression is determined by design and layout , not the offer or product itself.

Before your message has time to work, visitors are already deciding whether to stay, explore, and eventually contact you — or click away.

And that tiny window is where many qualified leads quietly fall through the cracks.

The Tiny Cracks in Your Website That Drain Leads

A local customer looks you up on Google. Or they click your ad. Either way… they arrive warm, curious, and ready to learn more.

But the moment your site loads, visitors begin slipping through small clarity cracks — gaps that push them away before your message can turn them into customers.

In other words, nothing immediately confirms that you can solve their problem, so the lead slips out like water through a leaky bucket.

And one more thing:

38% of visitors will abandon a site immediately if the layout feels confusing or unattractive.

The 5-Minute Leak Check: Five Tests to Stop Visitors From Slipping Through the Cracks

Test 1: Does the Page Keep the Promise That Got Them to Click?

Match your headline to the exact promise in your SEO result, Google Ad, or social post.

Why? A clear message match can increase conversions by up to 32% .

Test 2: Would a Stranger Know What You Do in 5 Seconds?

Ask someone unfamiliar with your business to explain the page.

Why? If a stranger can’t articulate it, your customers can’t either.

Test 3: Do You Build Confidence Before They Scroll?

Place one strong trust signal above the fold.

Why? Social proof can boost conversions by 15–20% .

Test 4: Is the Path Forward Friction-Free?

Show one primary CTA without scrolling.

Why? Pages with a clear single CTA outperform scattered ones.

Test 5: Do You Answer the Questions They’re Afraid to Ask?

Address pricing, timelines, and service areas early.

Why? Removing uncertainty reduces bounce and increases trust. If these cracks felt familiar, you’re already ahead — because now you know what to fix. And the easiest way to understand what “fixed” looks like is to see it in action.

A Leak-Proof Page in Action: A Quick Walkthrough with Maddie

Here’s what the cracks — and the fixes — look like in real life.

We asked our Community Manager, Maddie , to walk through a local landing page that consistently converts clicks from SEO, Google Ads, and social into real inquiries.

Nothing overly technical. Nothing that requires a full website rebuild.

Just the kind of “oh, that makes sense” clarity successful businesses do every day.

What a Leak-Proof Website Unlocks for You in 2026

When your website stops leaking leads, everything you do in 2026 becomes easier, clearer, and more profitable.

A strong, conversion-ready page helps you:

Step into January ahead, with visitors flowing naturally into inquiries.
Turn your existing traffic into real revenue — not just more clicks.
Lower your cost per lead by increasing conversion rate on the first try.
Make smarter marketing decisions based on clean, reliable data.
Build trust faster than competitors in crowded or competitive markets.

And the proof is there: Forrester found that improving user experience can increase conversion rates by up to 400%.

That’s not a small lift.

That’s the difference between working harder and finally working smarter . Fixing the cracks now means you start 2026 with a website that supports you — not slows you down.

If this is the year you want more clarity, more control, and more predictable growth, this is where it begins.

A Stronger 2026 Starts With One Conversation

You now have the full picture — Money Pages , Google Ads confidence, and a leak-proof website. This is the moment where clarity becomes growth.

If you want a steadier, more predictable 2026, let’s map out what applying these three guides looks like for your business. The Oostas team is ready when you are.

The businesses that grow next year won’t just market smarter — they’ll convert smarter. Let’s make sure you’re one of them.

How to Know If Google Ads Can Actually Help Your Business: A Small Business Guide to Better Leads, Clearer Decisions, and Confident Growth in 2026

Thu, 04 Dec 2025 13:48:06 GMT

How to Know If Google Ads Can Actually Help Your Business

A Small Business Guide to Better Leads, Clearer Decisions, and Confident Growth in 2026

You’re wrapping up the year like every other small business: juggling deadlines, closing out your books, planning for a stronger 2026, and also enjoying the holidays, all while trying to keep your sanity.

And underneath all that, one question keeps popping up:

“How do we reliably attract more business next year without wasting money?”

If you’ve never used Google Ads for business — or you’ve tried them before and weren’t impressed — you’re not alone.

Constant Contact found that 73% of small businesses aren’t even sure whether their online advertising works , which makes choosing an ads strategy feel like rolling the dice.

But here’s the good news:

You don’t need a certification or hours inside a dashboard to know whether Google Ads can actually help your business.

You need five simple signals to show whether advertising on Google is likely to pay off in better quality leads and stronger revenue.

These signals work whether:

You’re considering using Google Ads for the first time
You tried them previously and weren’t sure they worked
You’re already running ads and want to know if your strategy is sound

And if you stopped in the past because they felt confusing, expensive, or ineffective, that experience is more common than you think and often completely fixable.

This guide is going to make it possible to step into 2026 with direction, confidence, and a plan that makes sense.

Quick Clarification: What Counts as “Google Ads”

Before we go further, let’s define the basics. “ Google Ads” is an umbrella term that includes:

Search Ads: Text ads appear when someone is actively searching for your services.
Shopping Ads: Product ads with photos and prices.
Display Ads: Image or banner ads that appear on other websites for visibility.

This guide focuses on Search Ads because they bring in real, live customers, and it’s where budget control matters most.

The 5 Signals That Show Whether Google Ads Will Pay You Back

Your marketing budget is sacred. Every dollar spent has to earn business. These five signals help you answer the real question:

Will investing in Google Ads actually work for your business in 2026?

Here’s how to use them, no matter your starting point:

If you’ve never used Google Ads: these signals show you what must be true before you spend a dollar, so you launch from a position of strength instead of guesswork.
If you tried ads in the past: they reveal why previous campaigns may have struggled and what would need to change for Google Ads to finally work for you.

If you’re running ads today: they help you quickly spot what’s working, what’s leaking money, and where performance can improve.

Signal 1: You Can Explain in One Sentence What You Want Google Ads to Do

If you can’t define the goal in one clear, revenue-focused sentence, the strategy behind it is probably unlikely to succeed.

Weak goals sound like:

“Get more visitors.”
“We need more visibility.”
“We just want our name out there.”

Those aren’t goals; they’re wishes.

Strong goals sound like:

“We want [X] booked service calls in our primary area each month.”
“We want [X] estimates for our most profitable service.”
“We want [X] appointment requests from new customers.”

These goals are tied to real revenue , which is the only reason to invest in Google Ads in the first place.

Oostas POV:

A contracting company once asked us to “get more clicks on their contact us page.” After one conversation, we reframed it to “more inquiries for basement waterproofing within a 20-mile radius of their ZIP code.” Same budget. Completely different results.

When the goal is clear and tied to revenue, your ads finally know what they’re supposed to deliver.

Signal 2: You Know What a Qualified Lead Looks Like

If you can’t define a qualified lead, Google will unintentionally spend your money on people who are never going to become customers.

A qualified lead is typically someone who is:

Inside your service area
Actively looking for the services you provide
Ready to book or request an estimate
Dealing with a real project, problem, or timeline

Success isn’t guesswork.

McKinsey found that businesses with clear goals and defined customer criteria see 2–3 times higher marketing ROI.

Oostas POV:

A physical therapy clinic used to target “anyone looking for PT.”

We narrowed it to “post-surgery rehab within 20 miles.” Their cost per lead dropped over the course of weeks.

Being specific saves money. Vagueness wastes it.

Signal 3: Your Ads and Landing Pages Say the Same Thing

When your ads say one thing but your landing pages say something else, customers get confused, they bounce, and your budget goes with them.

Misaligned messaging often looks like:

The ad says emergency service , but the page talks about seasonal maintenance
The ad offers free estimates , but the form is buried at the bottom of the page.
The ad promotes one service, but the landing page is generic

Oostas POV:

One of the first things we check in an audit is message match. When the ad and landing page contain the same message, conversions jump almost immediately.

A café ran ads for “holiday catering” but sent people to their home page. We built a catering-specific page. Their leads increased.

Message match turns clicks into customers. Mismatch turns clicks into waste.

Signal 4: You Can Identify Where Waste Comes From

Even the best campaigns pick up some waste. Clicks, searches, or traffic you paid for that never had a real chance of becoming a real, live customer.

The issue isn’t that waste exists. The issue is not knowing where it’s coming from or whether it’s being fixed. Common sources include:

Irrelevant or overly broad search terms
Slow or confusing landing pages
Service areas that stretch too far
Ads are showing for the wrong intent
Loose keyword match types

Google’s own data shows that without active monitoring, a significant share of spending drifts to low-intent searches.

Oostas POV:

When we audit a Google Ads account, waste is the first thing we hunt down. Most improvements in the first 30 days come from removing bad searches, refining targeting, and fixing leaks.

Signal 5: You Know What’s Being Improved and Why

Strong Google Ads campaigns aren’t “set-and-forget.” They need intentional adjustments and to be monitored by a dedicated Google Ads specialist who understands your goals, customers, and business.

You should always know:

What was updated
Why was it updated
What’s being tested next
How each change supports your measurable goals

Oostas POV:

A landscaping company came to us with lots of clicks but few real project requests. Half their keywords were attracting “research mode” searches instead of customers ready to hire.

Once we shifted everything toward hiring-intent searches , results and confidence surged.

A Quick Real-World Example (from Adam Mann, Google Ads Specialist at Oostas)

We asked our PPC specialist, Adam Mann, to share a short example of a few small adjustments we made for a client that led to a measurable increase in results for their Google Ads spend.

Nothing overly technical. Nothing required a complete overhaul. Just the kind of “oh, that makes sense” moment most small businesses never get to see.

What a Strong Google Ads Partner Should Actually Do for You

Whether you’re considering using Google Ads for the first time, tried them in the past, or currently run them, the right partner should make the entire experience simpler, more transparent, and more effective.

Here’s what that looks like when it’s done well:

They Show You What’s Working and What’s Not

You shouldn't need to decipher cryptic dashboards or vague statements like “clicks are up.”

A real partner translates performance into plain English. You always know:

Which services and locations are driving real customers
Where wasted spending is being removed
Which changes are producing actual business results

This gives you better decision-making power without burying you in data.

They Align Your Ads, Landing Pages, and Strategy

Great results happen when everything works together. Your ads, landing pages, and goals should match — not pull in different directions.

A strong partner ensures:

The promise in the ad matches what a customer sees on the page
The page makes the next step obvious
All messaging supports your revenue goals

This alignment is what turns interest into inquiries.

They Bring a Forward-Focused Plan, Not Just a Recap

A recap explains what happened.

A real strategy tells you what comes next. Your partner should consistently outline: what’s being tested, what’s being improved, and why those changes matter for your business.

This is what control looks like in practice: clarity, alignment, and a partner who stays one step ahead so you can focus on running your business.

The Outcome

You feel informed, supported, and equipped to make decisions that actually move your business forward — whether this is your first time trying Google Ads or your tenth.

Why Understanding Google Ads Matters for 2026

Here’s what most people don’t realize:

HubSpot found that 65 percent of small businesses struggle to connect their ad spend to real revenue. Which means most of your competitors, whether they’re running ads or not, are making decisions in the dark.

And that creates a real opportunity for you in 2026.

Google Ads isn’t just another marketing channel. It’s one of the fastest ways for a small business to show up exactly when customers are searching for what you offer. If you’re not there next year, someone else will be.

But when you understand how Google Ads work and what these signals mean, advantages open up:

Step Into the New Year with Control and Confidence

You don’t need to become a Google Ads expert to grow in 2026.

You just need to know what actually works and have someone in your corner who can help apply it. That’s how your small business grows next year, not with luck, but with clarity, action, and the right partner.

Money Pages — The First Step to Showing Up (and Winning) Online

Mon, 17 Nov 2025 16:09:07 GMT

Money Pages: The First Step to Showing Up (and Winning) in The New Year

The Year-End Feeling Every Small Business Knows

Right now, you’re working hard to put a bow on this year while trying to get a head start on 2026. You’re closing out jobs, managing last-minute requests, reviewing the numbers — all while juggling holiday chaos.

It feels like driving to your in-laws’ on Thanksgiving with an overloaded crockpot on your lap.

And in the middle of all that, you’re hoping next year is smoother, more profitable, and a lot more predictable. But with every headline shouting about new AI tools or “the next big thing,” you’re not looking for more noise.

You’re looking for clarity — the kind that helps customers choose you and helps your marketing actually pay you back.

The Marketing Problem Every Business Has — Until They Fix This

You invest time and money in marketing every year, but it doesn’t always yield the calls or leads you expect. You know people are searching, and you don’t always know why they’re not choosing you.

A major part of that comes down to the first page they land on your website, because that page has one job: make your business clear enough to trust in under 20 seconds.

Research from the Nielsen Norman Group shows that visitors make a stay-or-leave decision in 10–20 seconds . If your first page isn’t clear, the buyer is gone.

And here’s the part most people miss:

The clarity your customers look for is the same clarity AI tools look for. If your content isn’t clear enough to summarize, AI won’t show you, which means customers never even get the chance to choose you.

Meanwhile, search habits have shifted. More buyers rely on Google’s AI Overview, ChatGPT, and Microsoft Copilot to compare businesses before they ever click a website. Businesses that show up clearly in those AI answers win more customers.

Your Strategy to Win in 2026

At the start of 2026, the phrase to focus on is simple: Money Pages.

These are the handful of pages people (and AI tools) find first. They’re the pages that build trust quickly and lead directly to calls, quotes, and bookings.

In a nutshell, the pages on your website that transform search into revenue.

And small businesses everywhere are already leaning into this approach. DemandSage reports that 67% of small-business owners and marketers now use AI to guide content and SEO so their best pages show up in AI-powered results.

When these key pages work, your marketing stops feeling like a gamble and starts paying you back — consistently.

What Money Pages Are (and Why They Matter for 2026)

A Money Page is any page on your site that earns its keep — a page that:

Answers what people and AI want to know
Builds trust fast
Converts visitors into leads

If a page doesn’t do those three things, it’s not a Money Page. It may look nice, but it’s not helping you grow or generate any new business.

Money Pages turn visibility into action: real calls, real form fills, real booked jobs. These are the pages to focus on in your 2026 plan.

The Money Page Formula

Find → Trust → Contact .

That’s the whole playbook.

If people can find you easily, trust what they see, and contact you without hitting any snags, every part of your marketing works better:

SEO reaches more qualified leads
Google Ads converts at a lower cost
Social traffic turns into actual conversations

You don’t always need a bigger site or a full rebuild. In many cases, all you need are a few pages that do their job exceptionally well.

How Fixing a Few Pages Creates a Ripple Effect Across All Your Marketing

You only have so much time, budget, and energy going into next year. And the truth is, most businesses like yours don’t need a complete overhaul to see positive change. They just need what they already have to work harder.

When the pages people land on first are clear, fast, and easy to act on, every channel you use performs better:

SEO builds momentum faster
Clear pages help Google understand you quickly, so you rank better and get discovered sooner.
Google Ads get cheaper
When your landing pages match what your ad promises, your Quality Score goes up and your cost per lead goes down.
Social traffic actually turns into calls
Warm social clicks convert more when the page they land on matches the message and makes the next step obvious.

This is why focusing on a few strong Money Pages is the easiest way to make 2026 feel calmer and more predictable.

It’s a simple investment that pays you back all year long.

Expert Insight: A Look Ahead to Q1 2026 with Ethan

Before we go deeper, here’s a short insight from Oostas’ SEO expert on what’s changing in search and what small businesses should prioritize now.

Ethan from the Oostas team shares what’s changing in 2026 search trends and how a few smart updates now can set you up for a smoother, more successful year.

Types of Money Pages

Once you know what a Money Page does , the page types become pretty clear. These are the pages customers actually use when they’re deciding whether to contact you:

Service pages — clear, jargon-free explanations of what you offer
Service + City pages — where you work and what you provide in that area
Pricing or Estimate pages — guidance that helps buyers feel informed
High-intent FAQs — real questions customers ask before deciding
Process (“How It Works”) pages — steps that make choosing you feel easier
Proof/Results pages — reviews, photos, certifications, recent wins

These aren’t extras. They’re the pages AI tools pull from and people trust most. They’re also the pages Google decides to show your potential customers over your competitors.

During a planning meeting, these are the exact pages Oostas helps clients identify and prioritize so their website supports growth instead of holding it back.

How to “Stack” Information So AI (and People) Can Find It Easily

In 2026, both humans and AI scan your content fast, and they’re looking for the same things:

Clear information
Logical order
Zero guessing

How you structure a Money Page matters just as much as what it says .

Think of your site like a bookshelf: the most important information should sit at eye level. Don’t hide your bestsellers on the bottom shelf; put them where your customers and AI tools look first.

Here’s how to stack your content for clarity:

1. Start with the essential facts (top of the page)

In the first few sentences, make it clear:

What you do
Who you help
Where you work

If this isn’t clear in the first 2–3 sentences, you lose the click.

2. Follow with trust signals

Once readers know they’re in the right place, they want reassurance. This is where you add:

Reviews
Years in business
Photos
Certifications or guarantees

Trust must be built early, or it won’t be built at all.

3. Show the process

People want to know what working with you looks like. Simple steps = lower anxiety.

4. Add helpful details and FAQs

These remove hesitation, and AI relies heavily on them. Questions like:

How long does it take?
What’s included?
What should I expect?
Are there extra costs?

5. End with one clear next step

Call, schedule, or request a quote — just one. The easier the path, the more contacts you get.

January — marking the beginning of a new business year — arrives quickly. These questions will guide you to enter your annual meeting with clarity and assurance. They will ensure your marketing plan remains focused on the elements that truly generate results.

Why This Gives Your Business an Edge

Big companies win with volume.

Small businesses win with clarity — and clarity is exactly what customers and AI reward.

Google notes that its AI Overviews rely on “clear, high-quality, easy-to-understand information.”

And Google/Ipsos research shows that people are more likely to choose businesses that make their decisions easier and faster , not necessarily the cheapest.

Clear, well-structured Money Pages help you get surfaced more often, build trust faster, and stop competing on budget alone.

In a noisy and expensive online marketplace, clarity becomes your competitive edge over the bigger players.

The Stakes You're Facing in 2026

If your key pages aren’t built for how people and AI search today, you don’t just lose rankings — you lose customers you could have had.

Remember, most visitors abandon a webpage within 15 seconds if they don’t find what they need fast.

And AI-written summaries now influence nearly 40% of search decisions before a user ever clicks a result.

If AI can’t summarize you clearly — or buyers can’t understand you quickly — they choose someone else.

Finish the Year Strong (and Start 2026 Even Stronger)

You’re already balancing plenty at the end of the year — finishing work, reviewing numbers, trying not to spill anything on the way to the holiday party, etc. You don’t need the stress of entering 2026 without direction.

Give yourself the gift of clarity.

Take care of your plan now, enjoy the season, and start the new year with a website built to win.

With Oostas by your side, we’ll map out the Money Pages that turn your website into a working system — not another thing on your plate.

How We Won Best Website Design Company in Lancaster Two Years in a Row

Mon, 25 Aug 2025 17:47:51 GMT

A Client‑First Approach That Sets Us Apart

For the second year in a row, Oostas has earned LancasterOnline’s Readers’ Choice Award for Best Web Design Agency in 2025—a win we’re proud to share with our community.

Voted on entirely by local residents and business community members, this award reflects our agency’s creative excellence and the trust we’ve built through transparent communication, collaborative partnerships, and proven outcomes for small businesses across Lancaster County and beyond.

What Makes the Readers’ Choice Award So Meaningful

Securing back-to-back wins means everything to us, motivating us to keep raising the bar and creating even more impactful, high-performing websites for the businesses we serve.

Adam Kirk, Owner & CEO, emphasized the importance of the honor, saying, “We’ve worked really hard to build a solid reputation here locally in our community.”

Why We Won and How We Work

Winning two years in a row speaks to our consistent track record of high-quality work, exceptional customer service, and attention to detail. We take the time to frequently check in with our clients and continuously refine strategies to get better results.

As Kayleigh LaSelva, Director of Operations, puts it, “We aren’t a set-it and forget-it marketing agency. We’re proactive.”

Responsiveness

Our clients know that we’re responsive to their questions and concerns through consistent touchpoints. According to Madison Mohn, Community Manager, our clients value the accessibility and attentiveness of our team most. “They value personal connection, especially in this day and age.”

Personalized Solutions

By hearing our clients and educating them on our process, we explain the “why” behind each strategy and how it will directly benefit their business. Kirk notes the merit of research and how it informs our work, observing that “Before we start any project, we aim to really dive deep into who our clients are.”

“Most importantly, I really felt like they immersed themselves into my vision of what I wanted my website to be.”

Boutique Quality + Sensible Pricing

Competitive rates never mean compromised quality, and every project we undertake receives the same level of care, creativity, and attention to detail. Our clients get high-performing websites that provide real results while staying within budget. “We aim to do quality work and still have our prices within reach for the typical small business,” Kirk mentions.

The Road to Recognition: Process & Partnerships

No matter the size of the project, our team follows time-tested techniques that have consistently delivered successful results. Whether your business is just launching or well-established, we are in your corner, fully invested in your growth and long-term visibility online.

We believe in our clients, and oftentimes, utilize their services or products ourselves.

“Many of us use the services of our clients since we get to know them,” Mohn highlights.

Rooted in Lancaster, Serving Small Businesses Everywhere

We have an intimate connection to Lancaster County, grounded in years of living, working, and building relationships here. This local insight allows us to understand the unique challenges and opportunities businesses face in our community.

In addition, we’re proud to partner with businesses nationwide, broadening our reach while bringing our local values to every project.

A Year of Standout Projects and Measurable Results

This past year has been filled with memorable web design projects that have energized us, challenged us, and brought truly remarkable results for our clients.

Speaking to the passion behind each project, Website Designer, Alyx Barszowski, shared, “We want our clients to succeed, and work hard to make sure the vision for their business is reflected back through their website.”

“Oostas delivered a clean, functional, and visually stunning website that exceeded our expectations.”

Looking Ahead: Continuing the Winning Streak

As a relatively young business, we’re eager to continue building our reputation, establishing our presence in the community, and growing alongside our clients. We’re excited for what’s ahead and look forward to immersing ourselves even more in the culture and energy that make Lancaster County such a special place to do business.

Celebrating Our Clients' Victories: Together, We Win!

A huge shout out to our clients who have also won! Take a look at their achievements below.

Painting

Superior Color & Restoration

Restoration Services

Class One Property Restoration

Bodyshop

M & R Auto Center

Landscape Design

Jim Long Landshapers

Home Insulation

Lantz Insulation

Brunch, breakfast, and burger

Gracie's on West Main

Fabric store

Goods Store

Estate Jewelry

Maejean Vintage

Bicycle Shop

Lancaster Bicycle Shop

Scroll, Like, Share—Grow: Why Social Media Is Fuel for Your Brand

madison@oostas.com (Madison Mohn) — Fri, 04 Apr 2025 14:59:52 GMT

The Key to Reaching and Retaining Customers

At Oostas, we believe social media isn’t just a trend—it’s a powerful tool for building your brand, reaching your audience, and staying top of mind. Whether you sell a product, offer a service, or are just getting started, having a strong online presence makes a big difference.

Let’s dive into why social media is so important, especially if your product is higher-priced or something people use every day.

Brand Cohesion: Look and Feel Matter

When someone lands on your Instagram or Facebook page, they should instantly get a feel for who you are. Social media helps keep your:

Visuals consistent (logos, colors, style)
Messaging aligned (voice, tone, values)
Mission clear (what you offer and why it matters)

That’s brand cohesion—and it builds trust. When your look and messaging stay the same across every platform, it tells people you're the real deal.

Boosting Visibility: Be Where Your Audience Is

Think of social media as your digital storefront. Even if someone doesn’t buy right away, they’re still seeing you , learning about you , and remembering your name . Every post, story, or reel helps expand your reach.

Being visible online also:

Increases your chances of being found by new customers
Helps people explore your products or services at their own pace
Encourages sharing and tagging, leading to organic growth

Social Proof and Curiosity: People Want to See It in Use

If your product is something edible or hands-on—like food, skincare, clothing, or home items—people love seeing it in action.

Show Real-Life Use

Photos, videos, and behind-the-scenes content let customers imagine how your product fits into their lives. It's more relatable than a polished ad.

Leverage User-Generated Content (UGC)

Even better, your happy customers might tag your brand in their posts. That’s free marketing and builds major trust. When real people show love for your product, others take notice.

Pro Tip: Always ask permission before reposting UGC, and tag the original creator for credit!

Social Media Isn’t Just for Instant Sales

Here’s the truth: Not every social media post will lead to an immediate purchase. And that’s totally fine.

Think of your feed as part of the customer journey. People might:

Browse today
Follow you for a while
Then, buy or reach out when the time is right.

Social media helps you stay present, so when they're ready, you're at the top of your mind.

Our Strategy: Building Ads Into Your Plan

While regular posts grow your brand awareness, we also build strategic ads into your social media plan. These ads are designed for action—especially helpful if you have:

A shoppable product (like items people can buy right from your site)
A booking service (for consultations or appointments)
A lead capture offer (like a freebie or discount for email sign-up)

Our goal is to drive direct link clicks and turn interest into results.

Not Selling Physical Products? That’s Okay!

If your business isn’t built around a physical product, don’t worry. Your social media can still:

Help people get to know your brand
Show your services in action
Share testimonials and client wins
Make it easy to schedule a consult or send a message

Whether you're selling or connecting, you're building relationships. That’s what good marketing is all about.

Ready to Elevate Your Social Media Presence?

At Oostas, we help you create a strategy that fits your brand, your goals, and your audience. From social media content to ad management, we’ve got you covered.

Key Elements of an Accessible Website

madison@oostas.com (Madison Mohn) — Wed, 15 Jan 2025 16:14:29 GMT

Make Your Website Accessible for All!

Creating an accessible website isn’t just about following guidelines—it’s about making the web inclusive for everyone, regardless of their abilities. Accessibility ensures that all users, including those with disabilities, can easily navigate, understand, and interact with your website. From adjusting color contrast to using accessibility plugins, every step contributes to a better user experience.

This guide will explain the essential elements of accessible design, including tips, tools, and the benefits of prioritizing accessibility. Whether you’re new to accessibility or looking to improve your site further, these principles will help you build a web that’s welcoming and usable for all.

Color Contrast

Color contrast ensures that text is readable against its background. For example, light gray text on a white background can be difficult for people with visual impairments to read. Aim for a contrast ratio of at least 4.5:1 between text and its background, as recommended by the Web Content Accessibility Guidelines (WCAG).

Color isn’t just about contrast—it’s also about making sure colors aren’t the only way to convey information. For example, if a form error is shown in red text, add an icon or a message to explain the issue so colorblind users can still understand.

Bad ❌

Good ✅

Color Contrast Tools: A Must for Accessible Design

When designing for accessibility, using tools to measure color contrast can save you time and ensure compliance. One popular tool is a Color Contrast Checker , which evaluates the contrast ratio between text and background colors. These tools tell you whether your design meets accessibility standards (WCAG 2.0 or 2.1) and grades it at levels like AA or AAA.

For example, the contrast ratio in the image above is 12.76 , earning a AAA rating—the highest level of compliance. This means the text is very readable, even for users with visual impairments.

Some great color contrast checkers include:

WebAIM Contrast Checker : Simple and user-friendly.
Contrast Grid : Useful for testing multiple color combinations.
Accessible Colors Tool : A quick way to tweak colors for better contrast.

Using these tools, you can ensure that your site’s color scheme works for everyone. It's an easy step that makes a big difference!

Font Sizes and Styles

Readable fonts are essential for all users:

Use fonts like Arial, Verdana, or other sans-serif fonts.
Keep font sizes at least 16px for body text.
Avoid overly decorative fonts for important content.
Line spacing and proper letter spacing can also improve readability.

Accessibility Plugins

Accessibility plugins make it easier to comply with standards. These tools allow users to:

Adjust contrast or font size.
Enable screen readers.
Navigate the site using only a keyboard.

Popular plugins include UserWay , WP Accessibility Helper , and EqualWeb . Many of these tools also alert designers to accessibility issues as they arise.

Image Tags (Alt Text)

The alt text describes what’s in an image so that screen readers can explain it to visually impaired users. For example:

Instead of “image1.jpg,” write something like “A young woman using a laptop on a sunny balcony.”
Keep descriptions short but meaningful.

Keyboard Navigation

Not everyone can use a mouse. Ensure your website is fully navigable with a keyboard. Focus indicators (e.g., a visible outline on buttons or links) help users understand where they are on the page.

Video and Audio Accessibility

For multimedia content:

Add captions to videos for those who are deaf or hard of hearing.
Provide transcripts for audio files.
Avoid autoplay, as it can overwhelm users with sensory processing issues.

Benefits of Accessible Websites

Wider Audience : About 15% of the world’s population lives with a disability. That’s a lot of potential visitors you don’t want to leave out.
Better SEO : Search engines favor sites with alt text, proper headings, and structured content, which are all part of accessibility.
Legal Compliance : Many countries have laws requiring accessibility, like the Americans with Disabilities Act (ADA) in the U.S.

Improved Usability for All : Features like clean design, clear navigation, and readable fonts benefit everyone, not just users with disabilities.

Create an Inclusive Web: Prioritize Accessibility for All Users!

Designing for accessibility makes the web a better place for everyone. From color contrasts to accessibility plugins, each step brings you closer to an inclusive site that works for all users. By making accessibility a priority, you’re not just following best practices—you’re showing that you care about your audience and their needs.

Let’s build a web that’s welcoming to all! Reach out to us today if you need expert guidance or support in creating an accessible website. Together, we can make your site inclusive and impactful for every visitor.

SEO Basics for Small Business: How to Rank Higher in Your Local Area

madison@oostas.com (Madison Mohn) — Mon, 04 Nov 2024 22:41:49 GMT

As a small business, ranking higher on local search results can make a big difference. When people in your area search for services you offer, you want your business to show up at the top of the list. This is where Local SEO (Search Engine Optimization) comes in. Local SEO helps small businesses gain visibility in searches tied to a specific geographic location. In this guide, we’ll go over some of the basics to help your business rank higher in your local area.

Claim and Optimize Your Google My Business Listing

Google My Business (GMB) is a free tool that allows you to list your business on Google. When you claim and optimize your GMB listing, your business is more likely to show up in local searches and on Google Maps. Here’s how to make the most of it:

Claim Your Listing: Search for your business on Google, and if it appears, click on “Claim this business.” If it doesn’t show up, you can create a listing.
Add Accurate Information : Make sure your business name, address, and phone number (often called NAP) are correct and consistent with what’s on your website.
Choose the Right Categories: Choose categories that best represent what your business offers. This helps Google show your business in the right types of searches.
Add Photos: Include high-quality photos of your business, products, or services

Encourage Reviews : Customer reviews can boost your visibility. Encourage happy customers to leave a review, and make sure to respond to them!

Helpful Hints:

These days, Google My Business has introduced video verification as part of the setup process. So, be ready with your cell phone to complete the verification smoothly! You'll need to follow Google's prompts and record specific areas or items in your business to confirm legitimacy.

Use Local Keywords on Your Website

Keywords are the words or phrases people use when searching for something online. Local keywords include terms like your city or neighborhood, along with your business services. For example, if you’re a bakery in Denver, you might want to target keywords like “Lancaster bakery” or “best bakery in Lancaster.”

Optimize Titles and Headers : Use your local keywords in titles and headers on your website pages.
Write Location-Based Content : Create blog posts or service pages that include your location. For example, “5 Tips for Ordering Custom Cakes in Lancaster” could be a good blog title.
Include Keywords Naturally: Don’t overstuff keywords; use them naturally to make your content more readable and engaging.

Read this blog on SEO best design practices

Add Your Business to Local Directories

Listing your business on local directories can help with SEO by creating backlinks and making your business more visible. Some popular directories include:

Helpful Hints:

Make sure that your NAP information is consistent across all listings. Google looks at these listings to confirm your business’s legitimacy.

NAP information stands for Name, Address, and Phone number — the core business details that should be consistently listed across all online platforms and directories. NAP consistency is crucial for SEO because search engines like Google use it to verify a business’s legitimacy and ensure accurate search results for users.

Here’s why each element matters:

Name: Ensure your business name is identical across all listings (no variations). Consistency helps search engines recognize and trust the connection between your website and directory listings.
Address: Use the exact same address format, including abbreviations and suite numbers. This ensures search engines can accurately index your location.
Phone Number: Always use the same phone number format, ideally with the area code, so search engines and customers recognize it as a reliable contact method.

When your NAP information is consistent, it signals to search engines that your business is credible, which can improve your rankings, especially in local searches.

Create Content Relevant to Your Local Audience

Publishing high-quality content tailored to your community helps engage local customers and shows Google that your site is active and valuable. Here are a few ideas:

Write Blog Posts About Local Events: This could be a post about sponsoring a local charity event or attending a community festival.
Share Customer Stories: Highlight local customers or businesses you partner with to build connections in your community.
Post Regular Updates: Keep your website and social media pages updated with any news, promotions, or events.

Helpful Hints:

For instance, imagine you own a bakery in a tourist destination. You could provide suggestions about nearby local attractions.

Optimize for Mobile Search

More than half of all local searches are done on mobile devices. This means that having a mobile-friendly website is crucial. Here are some tips:

Responsive Design : Ensure that your website adapts to different screen sizes.
Fast Loading Speed : Make sure your pages load quickly on mobile. A slow website can turn potential customers away.

Easy Navigation : Use clear, clickable buttons and avoid clutter to make your site user-friendly.

Build Local Backlinks

Backlinks are links from other websites to yours. They can improve your SEO because they show Google that other sites find your content valuable. To build local backlinks, you could:

Partner with local businesses and organizations to exchange website links.
Sponsor a local event, which may lead to a link from the event’s website.
Reach out to local bloggers and media to share news about your business.

Helpful Hints:

Ideas for a local bakery in Lancaster:

Collaborate with Food Bloggers: Offer tastings in exchange for blog features with links.
Sponsor Local Events: Provide baked goods for event exposure and a backlink.
Submit to Local Directories: Get listed on Lancaster-specific business directories.
Partner with Shops/Farmers Markets: Request links from markets or shops that sell your products.

Encourage Customer Reviews

Reviews aren’t only valuable for attracting new customers—they’re also good for SEO. Google often ranks businesses higher if they have positive reviews. Encourage your customers to leave reviews on your Google My Business profile, Yelp, or Facebook. Remember to respond to these reviews, as it shows customers that you care about their feedback.

Putting Local SEO to Work: Boost Your Small Business Visibility

SEO can seem complex, but for a local business, focusing on these basics can significantly improve your visibility in search results. Claim your Google My Business listing, optimize your site with local keywords, and get active in your community—both online and offline. With a bit of time and effort, you can help your business show up where it counts: right at the top of your customers’ local searches. By implementing these strategies, you’re setting up your business to grow and succeed in your local area.

If you need help we are here to make SEO effortless for you!

How a Simple Website Redesign Can Boost Your Local Small Business

madison@oostas.com (Madison Mohn) — Thu, 24 Oct 2024 18:46:23 GMT

In today’s digital age, a website is more than just an online address; it’s the face of your business. If you're a local small business owner, your website plays a huge role in connecting you with customers in your area. However, if your website looks outdated, loads slowly, or isn’t easy to navigate, it might be turning potential customers away. A simple redesign can change that. Here’s how updating your site can boost your small business and drive growth.

Create a Better First Impression

Your website is often the first impression people have of your small business. A clean, modern design can make you look professional and trustworthy. Imagine walking into a restaurant with peeling paint and dirty floors—that’s how visitors feel when they land on a poorly designed website. When customers see a well-designed site, they’re more likely to trust you and move forward with your services or products.

Tips:

Use a clean layout with a clear menu.
Include professional images of your products, team, or location. Say goodbye to stock images!
Add testimonials or reviews to build trust.

Improve User Experience (UX)

A good redesign makes your website easy to navigate. This means users can find what they’re looking for without clicking through endless pages. When people have a smooth experience on your site, they’re more likely to stay longer, interact with your content, and even make a purchase.

Tips:

Make your website mobile-friendly, as most people browse on smartphones.
Speed up load times by compressing images and using a simple design.
Use clear calls-to-action, like “Call Now” or “Get a Free Quote,” so users know what to do next.

Enhance Local Search Rankings

Did you know that a redesign can improve your visibility on Google? Local search engine optimization (SEO) is crucial for attracting nearby customers. When you update your site, you can optimize it for local searches, making it easier for customers to find you when they search for services in your area.

Tips:

Include your business’s name, address, and phone number (NAP) on every page.
Add location-specific keywords like “pizza shop in Lancaster” or “plumber in Ephrata.”
Claim your business on Google My Business and link it to your website.

Showcase Your Unique Offerings

Your website is the perfect place to show what makes your small business special. Whether it's an award-winning product, a new service, or your commitment to customer service, highlight it through visuals and text. A well-crafted site can help you stand out from the competition by showcasing your brand’s personality.

Tips:

Use high-quality photos of your products or services.
Share success stories or case studies to show how you solve customer problems.
Use video or animations to grab attention and explain your services quickly.

Increase Conversions and Sales

A better-designed website often leads to more conversions—whether that means calls, bookings, or sales. With the right design elements, like clear buttons, persuasive headlines, and a user-friendly layout, you can guide visitors toward taking action. Whether you run a store, offer services, or own a restaurant, having a strong online presence is essential.

Tips:

Add a “Book Now” button if you’re a service-based business.
Offer discounts or free consultations through forms to capture leads.
Make contact information easy to find so customers can reach you quickly.

Strengthen Your Brand’s Identity

A fresh website design lets you showcase your brand’s unique colors, voice, and style, helping to create a strong, lasting impression that builds customer loyalty. Consistent branding across your website makes your business more recognizable and memorable to visitors. If you’re looking to refine your branding as well, reach out to us —we’re here to help every step of the way!

Tips:

Use a consistent color scheme, logo, and font style throughout the site.
Write in a friendly, welcoming tone that matches your brand.
Include a strong “About Us” page that shares your story and mission.

Ready to Redesign?

If you think your website might be holding your local small business back, a redesign could be just what you need. It doesn’t have to be a big, expensive overhaul—a few simple changes can make a world of difference. By making your site more user-friendly, improving its design, and optimizing for local search, you’ll not only attract more visitors but also convert them into loyal customers.

So, take a fresh look at your website today—your next sale could be just a click away!

The 5 Most Common Website Mistakes Small Business Owners Make (and How to Fix Them)

madison@oostas.com (Madison Mohn) — Fri, 18 Oct 2024 15:02:39 GMT

A well-designed, functional website is crucial for small business owners aiming to thrive in a competitive market. Unfortunately, many make mistakes that hinder their website's effectiveness, resulting in missed opportunities for growth and visibility. Here, we'll explore the five most common website mistakes small business owners make and provide practical solutions to fix them.

Avoid These Common Website Mistakes to Maximize Success

From poor user experience to missed SEO opportunities, these errors can deter visitors and reduce conversion rates. This guide highlights the five most common website mistakes and provides actionable tips to fix them, making your website a powerful growth tool.

Poor Website Navigation

The Mistake:
Many small business websites suffer from confusing or poorly organized navigation. This makes it hard for visitors to find what they need, leading to frustration and potential loss of customers. Complicated menus, broken links, or a lack of clear calls to action (CTAs) are common issues.

The Fix:
Focus on creating a clean, intuitive navigation structure. Organize your content into clear categories, and ensure that your primary menu includes essential pages such as Home, Services, About Us, Contact, and Blog. Avoid using too many submenus or pages, and make sure all links are functional. Testing your navigation on mobile devices is also critical, as more users browse on phones. You can read more here!

Lack of Mobile Optimization

The Mistake:
With over half of all website traffic coming from mobile devices, not optimizing for mobile is a critical mistake. If your website doesn’t display properly on smartphones and tablets, you risk losing a significant number of visitors.

The Fix:
Adopt a responsive web design that automatically adjusts the layout and elements of your website based on the device being used. Regularly test your website on various mobile devices to ensure everything works seamlessly, including navigation, images, and forms. Using Google's Mobile-Friendly Test tool is a great way to check if your site meets mobile optimization standards.

Slow Page Load Times

The Mistake:
Page speed is a critical factor for both user experience and SEO. If your website takes too long to load, users will abandon it, and search engines will penalize your ranking. Slow load times can result from large images, excessive plugins, or poor-quality hosting.

The Fix:
Optimize images by compressing them without losing quality, minimize the use of heavy scripts and unnecessary plugins, and choose a reliable web hosting service with fast load times. There are tools that can help you identify issues affecting your website’s speed and provide suggestions for improvement.

Weak SEO Implementation

The Mistake:
Many small businesses overlook SEO, leading to poor search engine rankings. Without proper keyword optimization, relevant meta tags, or a clear content strategy, your website may be invisible to potential customers searching for your services online.

The Fix:
Start by conducting keyword research to find terms your target audience is searching for, and incorporate these keywords naturally into your content, headers, and meta descriptions. Ensure each page has a unique title tag and meta description, and implement an ongoing SEO strategy that includes updating your blog with fresh, relevant content. Utilizing tools like Google Search Console can help track your SEO progress and identify areas for improvement.

No Clear Call to Action (CTA)

The Mistake:
Visitors to your site need guidance on what to do next, whether it's making a purchase, signing up for a newsletter, or contacting you for more information. Websites that lack clear CTAs miss out on converting visitors into customers.

The Fix:
Ensure that each page has a clear, visible CTA that aligns with your business goals. Use action-oriented language like “Sign Up Now,” “Get a Free Quote,” or “Contact Us Today.” Place CTAs in strategic locations such as at the end of blog posts, on the homepage, and near product or service descriptions. Testing different CTA designs and placements using tools like A/B testing can help optimize their effectiveness.

Optimize Your Small Business Website for Growth

Small business websites are powerful tools that can drive growth, but only when designed and managed effectively. By addressing these common mistakes—improving navigation, optimizing for mobile, boosting page speed, refining SEO, and using clear CTAs—you can enhance user experience, improve search rankings, and ultimately increase conversions.

If you need further assistance in optimizing your website, reach out to us for a free consultation.

Why Small Businesses Need a Website

madison@oostas.com (Madison Mohn) — Tue, 15 Oct 2024 15:19:58 GMT

In today's digital world, having an online presence is essential, especially for small businesses. One of the best ways to enhance your small business marketing strategy is by investing in a professional website. A website helps potential customers find you, learn about your products or services, and connect with your brand. In fact, there are several compelling reasons why every small business needs a professional website.

8 Reasons Why Every Small Business Needs a Website

A website is crucial for small businesses because it builds credibility, increases visibility, and allows customers to find and learn about your business. It helps showcase your brand, generates leads, answers customer questions, and provides a platform for ongoing engagement. A professional site also adds legitimacy, making your business appear trustworthy and serious.

They Build Credibility

A professional website builds trust with potential customers. Without a website, many people may question whether your business is legitimate. A well-designed, easy-to-navigate site assures clients that you take your business seriously.

Websites Increase Your Visibility

In the age of online search engines, businesses without a website are virtually invisible. A website allows potential customers to find you easily when they search for products or services like yours. This is a key part of small business marketing, as it expands your reach beyond your immediate location.

Your Clients Get to Know Your Business

Your website gives you the chance to showcase your business, share your story, and highlight what makes you unique. It allows you to connect with customers by giving them the information they need to feel confident in choosing your services.

They Help Build Your Brand

Consistent branding across your website builds recognition. A website allows you to control how your business is portrayed, from the logo and colors to the message and tone. This is essential for reinforcing your brand image in the minds of customers.

You Get More Leads

A professional website acts as a 24/7 marketing tool that helps generate leads. Whether through contact forms, online purchases, or newsletter sign-ups, a well-built site provides multiple ways for potential customers to engage with your business.

Websites Answer Your Client's Questions

Customers often have questions about your business. By having a website, you can provide clear answers to common inquiries, such as pricing, services offered, and your business hours. This saves both you and your clients time, helping to streamline communication.

It Allows You to Connect With Your Customers

A website provides a platform for you to stay in touch with your audience. You can use blogs, newsletters, and social media integration to keep clients updated on new products, services, or promotions. This builds relationships and encourages repeat business.

Professional Websites Provide Legitimacy

In today’s market, many consumers won’t trust a business without a website. A well-designed site adds legitimacy and professionalism to your brand. It shows that you’re established, credible, and serious about providing quality services.

Why Your Small Business Needs a Professional Website

Bad Websites Do More Harm Than Good

A poorly designed website can damage your reputation and drive potential customers away. Slow loading times, confusing navigation, and outdated content frustrate visitors, making them less likely to trust your business. Instead of attracting leads, a subpar website sends them elsewhere and creates a negative perception of your brand. It reflects poorly on your professionalism and can seriously undermine your credibility. On the other hand, investing in a well-built, professional website ensures that your business presents itself as reliable, polished, and customer-focused.

You Need People to Find Your Website

A website isn’t just about being online—it’s about being seen. A professionally optimized site boosts your visibility in search engines, making it easier for potential customers to find you when they’re looking for products or services in your niche. Whether it’s through SEO, Google Ads, or other marketing efforts, a good website is the foundation that helps drive traffic and convert visitors into customers. Without it, your business risks getting lost in the digital noise.

Only a Good Website Accurately Represents Your Business

Your website is often the first impression people have of your business, and it plays a critical role in shaping how potential customers perceive you. A well-designed site reflects the quality and professionalism of your services, showcasing what your business truly offers. On the other hand, a poorly built website can misrepresent your brand, leading to confusion and missed opportunities. In today’s competitive market, a good website is essential for accurately representing your business and turning visitors into leads, while a subpar one can drive them away.

Need a Professional Looking Website?

A strong online presence begins with a professional website. In today’s digital world, it’s one of the smartest investments you can make for your small business marketing strategy. Don’t let an outdated or nonexistent site hold your business back when your website should be driving growth and connecting you with new customers.

Why Choose Oostas for Your Website?

At Oostas, we specialize in creating high-quality, fully optimized websites that help businesses succeed. Our team understands how critical a polished, user-friendly site is for converting visitors into loyal customers. Whether you need a fresh design or a complete rebuild, we have the skills to take your online presence to the next level. Check out some of the work we’ve done for other small businesses.

Hear From Our Satisfied Clients

Let Us Build Your Website

Your website is the cornerstone of your small business marketing. It’s time to invest in a professional, high-performing site that reflects the quality of your services and helps grow your business.

The Anatomy of Effective SEO Content

madison@oostas.com (Madison Mohn) — Thu, 26 Sep 2024 18:04:33 GMT

Effective SEO for web content involves a strategic blend of elements to enhance search engine visibility while providing valuable information to users. When optimizing content, it's important to understand SEO isn't just about stuffing keywords into a page. Instead, it’s about creating a balanced and well-structured layout that resonates with both search engines and readers.

Keywords

Keywords should naturally integrate into the content, appearing in critical areas such as headings, subheadings, and throughout the body. This ensures search engines recognize the page's relevance for specific search terms while keeping the content readable for visitors.

Picking the right keywords is crucial. Finding keywords that are relevant to your business, drive the right kind of traffic based on user intent, have enough search volume, and are realistic for your business to compete for.

Word Count

SEO best practices emphasize the importance of creating content that provides real value to users. While web pages should range between 500 and 1,500 words, depending on the complexity of the topic , the key is ensuring the content answers user queries effectively. There's no advantage in extending content just to reach a certain length. If you can fully cover the topic and offer the same value in fewer words, that’s even better. Quality and relevance can trump word count when it comes to effective SEO.

Geographical Optimization

If you're targeting specific locations, integrating those cities or regions into your headings, subheadings, and paragraphs is essential. Search engines will connect the page to those locations, improving local SEO. This helps when a user searches for services in a particular area, increasing the likelihood your page will show up.

Not over targeting matters too. Whether it’s geographical locations or services offered, you’re not going to rank for everything on a single page, no matter what you do. Find a focus, stick to it, and provide the most valuable and relevant content in the world around it.

Ex: Best Plumber in Lancaster, PA or Water Conditioning Options in Reading, PA

Headings and Subheadings

Structured content with headings (H1, H2, H3, etc.) is a key part of SEO. Including keywords in these headings helps search engines understand the main topics of the page. Headings should also guide the reader through the content, making it easier to skim and consume the information.

Text size matters. Larger text tends to hold more weight than smaller text. Headings & such obviously still matter a ton, but talking about text size seems relevant, especially since Google will (likely) keep valuing this more and more as the AI tools get better and better.

The Content

While the idea of using keywords is fundamental, SEO requires that content remains engaging and informative. It’s about balance—using keywords naturally in a way that adds to the reader’s experience. Pages should not feel like they’re packed with keywords for the sake of it but should provide value, insights, and depth on the subject matter.

Homepages can be are more crucial than service pages or blogs. Ensuring a Homepage is done correctly is incredibly important.

So, while the content will be optimized with keywords and locations, it won’t be “bare bones.” Effective SEO content is a rich combination of targeted optimization techniques and user-friendly writing that provides real value to the reader. This balance ensures both higher search rankings and visitor engagement.

Elevate Your Visibility: Let Us Boost Your SEO!

Feeling unsure about where to begin your journey into the world of SEO? Don’t worry; we’re here to assist you every step of the way. Our team of experts is ready to provide you with the guidance and support you need to enhance your online presence and drive more traffic to your website. Reach out to us today, and let’s get started on optimizing your site for better visibility and results!

Understanding Websites: How Hosting and Domains Work

madison@oostas.com (Madison Mohn) — Wed, 11 Sep 2024 13:48:38 GMT

Creating a website is an essential step in establishing an online presence for your business, personal brand, or project. While the process may seem complex at first, it becomes much easier when you break it down into its main components: domains and hosting . Let’s dive into what these are, how they work, and why it’s crucial to keep your login information and passwords safe.

What is a Domain?

A domain is essentially your website’s address on the internet. Just like you have a physical address for your home or business, a domain helps people find your website. For example, “google.com” or “yourbusinessname.com” is a domain. When someone types your domain into their browser, they are directed to your website.

There are many companies, known as domain registrars, where you can purchase a domain. Some of the popular ones include GoDaddy, Namecheap, and Google Domains. When you buy a domain, you usually pay for it annually, and you have the option to renew it every year to maintain ownership. The key here is to choose a domain name that represents your brand, is easy to remember, and reflects what your website is about.

What is Website Hosting?

Website hosting is the service that allows your website to be accessible on the internet. When you create a website, all the files, images, and content need to be stored somewhere, and that’s what a web host does. A hosting provider rents space on their servers to store your website data and make sure your site is available to visitors at all times.

The type of hosting you need depends on the size and traffic of your website. For smaller websites or blogs, shared hosting (where multiple websites share the same server) is usually sufficient. For larger or more complex websites, VPS (Virtual Private Server) or dedicated hosting (where your site has its own server) might be a better option.

What are DNS Records and How Do They Work?

DNS (Domain Name System) records are an often-overlooked but crucial part of managing your website. Think of DNS as the phone book of the internet. When someone types your domain name into a browser, DNS translates that name into the actual IP address where your website is hosted. Without DNS, browsers wouldn’t know where to go to load your website.

There are several types of DNS records, and each serves a different purpose:

A Record (Address Record): This points your domain to the IP address of your web hosting server.
CNAME Record (Canonical Name Record): This allows you to alias one name to another. For example, you can have “www.yourwebsite.com” redirect to “yourwebsite.com.”
MX Record (Mail Exchange Record): This directs emails sent to your domain to the correct mail server.
TXT Record: This is often used to verify domain ownership or set up email authentication, such as SPF or DKIM.

Managing your DNS settings properly is essential, especially when setting up services like email, web hosting, or third-party integrations like Google Workspace. Most domain registrars offer user-friendly dashboards where you can edit your DNS records, but always make sure you double-check these settings to avoid any disruptions to your site or email services.

The Importance of Keeping Your Domain and Hosting Information Safe

One of the most critical parts of setting up your website is keeping track of your domain and hosting account information. This includes the login credentials for your domain registrar and hosting provider. It’s easy to overlook, but losing access to this information can create major problems, like:

Losing control of your domain : If you forget to renew your domain or can’t access your account, you could lose it altogether. This means your website could go offline, or someone else could purchase your domain.
Trouble managing your hosting account : If you can’t log into your hosting account, you won’t be able to make updates, troubleshoot issues, or even renew your hosting plan when it expires.

To avoid these headaches, make sure you:

Keep passwords secure : Store them in a safe place, like a password manager, and ensure they are complex enough to prevent unauthorized access.
Back up your website data : Hosting providers often offer automatic backups, but it’s always good to keep a copy of your website files in case of an emergency.
Renew on time : Set reminders to renew your domain and hosting services before they expire to avoid any service interruptions.

When it is time to take your website live!

Setting up a website may seem like a daunting task, but understanding the basics of domains and hosting makes it more manageable. Whether you’re creating an online store or launching a business site, choosing a reliable hosting provider and securing a domain that represents your brand are key steps to success. And remember— keep your login information and passwords safe because they are your keys to the digital world.

Thank You, Lancaster, for Voting Us #1 Website Designer!

madison@oostas.com (Madison Mohn) — Mon, 26 Aug 2024 16:08:20 GMT

With heartfelt gratitude, we thank you Lancaster!

We are overjoyed to announce that we’ve been voted the #1 Website Designer in Lancaster by LancasterOnline ! This recognition is an incredible honor for us, and we want to extend our deepest thanks to each and every one of you who made this possible. Your trust in our work inspires us to continually push the boundaries of creativity and innovation, ensuring that we deliver nothing but the best for our clients. Being part of the Lancaster community is something we cherish deeply, and we are grateful for the opportunity to contribute to the success of local businesses.

But this celebration isn’t just about us —it’s about the entire Lancaster community that makes this region so special. We are thrilled to share the spotlight with some of our amazing clients who also took home top honors this year. Their dedication to excellence in their respective fields is truly inspiring, and we are proud to have played a part in their journeys.

Gracie's of West Main -Voted Best Breakfast Brunch, Grilled Cheese, and Burger Spot. Your mouthwatering creations have clearly won the hearts (and taste buds) of Lancaster! It’s been a joy to see your culinary passion recognized and celebrated by so many. Our staff has placed numerous orders!

Martins Furniture and Mattress - Named the best in the Furniture Store category. Your commitment to quality craftsmanship and customer service has solidified your reputation as the go-to destination for beautiful and enduring home furnishings and mattresses. Congratulations on this well-deserved recognition!

Kirchner's Pest Control - Voted #1 Pest Control Specialists. Your dedication to keeping our homes and businesses safe and pest-free has made you the trusted experts in your field. We’re thrilled to see your hard work and expertise acknowledged by the community.

Miller and Sons Salt & Water Conditioning - Recognized in the Plumbing and Water Treatment category. Your vital work ensures that the water we use is clean, safe, and reliable. Your win in this category speaks volumes about the trust and respect you’ve earned through your service.

Lancaster Bicycle Shop - Celebrated in the Bicycling Supplies category. Your passion for cycling and commitment to providing top-notch products and service make you a cornerstone of the Lancaster biking community.

At the heart of our business is a deep commitment to our clients and Lancaster community

These awards are a testament to the strength and vibrancy of the local businesses that make Lancaster such a wonderful place to live, work, and play. We are incredibly proud to be part of this thriving community and to have the privilege of working with such outstanding local businesses.

As we look ahead, we are excited to continue building strong relationships, creating beautiful, functional websites, and helping our clients achieve their goals. Thank you, Lancaster, for your unwavering support and for making us your top choice. Here’s to continued success, collaboration, and making Lancaster an even better place for all of us!

Streamline Your Web Development Process with Site Comments

madison@oostas.com (Madison Mohn) — Mon, 15 Jul 2024 17:24:33 GMT

My website design is finished, now what?

Building websites involves a lot of moving parts, from internal team collaboration to client feedback. The complexity of these processes often leads to miscommunication and delays. That is why we use Site Comments . Site comments are a great collaboration tool designed to simplify and streamline the web development review process.

Benefits of Using Site Comments

How to Use Site Comments

Accessing the Comments Bar:

The comments bar, located on the right side of the screen, controls all Site Comments functions. It can be minimized by clicking the X icon and reopened by clicking the comments icon on the top bar.

Adding a Comment:

Click the plus (+) icon on the comments bar.
Click on the specific site element where you want to add the comment. Hovering over the element helps in positioning the comment accurately.
Choose whether the comment is internal or visible to clients and the team.
Enter your comment in the input field. You can also add images by clicking the image icon in the bottom right corner of the comment field.
Click Submit.

Replying to Comments

To reply, open the comment you want to respond to either via the comment itself or in the comments log.
Click the comment text field or click Reply in the comments log, enter your response, and click Submit.

Editing and Deleting Comments

Comments can be edited or deleted by the person who created them or any team member.
Open the comment, hover over it, click the more icon, and choose Edit or Delete.
Note that deleted comments cannot be restored and won’t appear in the comments log.

Resolving Comments

To resolve a comment and leave a record in the comments log, click Resolve in the upper-right corner of the comment.

Viewing the Comments Log

Click the Comments Log icon to see a list of all comments, display resolved comments, and reopen them if necessary.

Hiding Comments

To hide comments on the site, click the Hide Comments icon.

Site Comments are a game-changer

By centralizing all feedback and interactions on site comments, it allows our team to deliver better service. Start using Site Comments today and experience a more efficient and collaborative web development process. Don't hesitate to reach out if you have more questions.

Social Media Marketing Packages for the Small Business

madison@oostas.com (Madison Mohn) — Tue, 09 Jul 2024 19:06:27 GMT

Social Media that Works for Your Small Business

Social media can be a challenging landscape for small businesses, often feeling like a vast ocean where your efforts go unnoticed. However, with the right strategies and expertise, it can become a powerful tool to elevate your brand, engage with your audience, and even make sales. That’s where we come in. Our team specializes in crafting tailored social media strategies that resonate with your target market, drive engagement, and boost your online presence.

By understanding your unique business needs and goals, we can transform your social media channels into vibrant platforms that foster community, build trust, and, ultimately, drive success for your small business. Let us help you navigate the social media waters and unlock the full potential of your brand.

Facebook & Instagram Marketing

Our Facebook and Instagram Marketing package is crucial investment for your business’s success in today's digital age. Social media platforms are where your customers are, and having a professional, optimized presence on Facebook and Instagram can significantly boost your brand's visibility and engagement.

Our package offers a comprehensive suite of services, from expert account optimization and ongoing industry research to professional photoshoots and ad management. With consistent, high-quality posts and targeted ads, you'll see increased traffic, engagement, and conversions.

Plus, our monthly analytics reports ensure you stay informed about your progress and ROI. By leveraging our expertise, you can focus on what you do best—running your business—while we help you build a strong, influential presence on social media. Unlock your business's full potential with our tailored Facebook and Instagram package. Join the numerous small businesses who have already seen remarkable results today!

Social Media Ads

If you've already created fantastic content, it's time to make it work harder for you by reaching a broader audience. Our package offers the expertise of a meta-ads specialist who will manage everything from account creation and industry research to the creation of compelling weekly ads. With ongoing management and optimization, you can be sure your campaigns are always performing at their best. Plus, our clear progress reports keep you informed about your ROI. Don’t let your great content go unnoticed—launch a social media ad campaign today to unlock new opportunities.

Social Media Strategy Essentials

Provide exclusive content or offers to your social media audience.
Share behind-the-scenes content and brand stories.
Engage with other accounts and participate in relevant conversations.
Conduct surveys or polls to gather feedback.
Run targeted ad campaigns to reach specific demographics.
Encourage followers to share their experiences and tag your brand.
Provide helpful information and updates regularly.
Foster a sense of community by engaging with followers.
Host contests or giveaways for followers and shares
Run ads with a call-to-action directing users to your website.
Include links in your bio and posts.
Use shoppable posts and stories.
Create visually appealing and memorable content.
Showcase product demos and customer testimonials.

Your Road Map to Social Media Success

1. Schedule a consultation

2. Get a Custom Proposal

3. Schedule Your Onboarding

4. Start Getting Found

Get Started →

Frequently Asked Questions

Connect With Your Future Clients

Imagine the countless ways potential clients can connect with your brand on social media, leading to increased sales. From engaging posts and targeted ads to interactive stories and direct messaging, social media offers unparalleled opportunities to build relationships and foster loyalty. Leveraging social media for your small business to boost engagement and drive potential sales is a no-brainer.

Refreshing Your Website Design: How Often Should You Think Redesigning

madison@oostas.com (Madison Mohn) — Wed, 22 May 2024 17:26:55 GMT

In the digital age, your website serves as the virtual face of your business. It’s often the first point of contact for potential customers, making it crucial for leaving a lasting impression.

Just like fashion trends change over time, website designs evolve too. So, how often should you refresh your website design to keep up with the times and maintain relevance in the ever-changing online landscape? Let’s explore.

The Need for Freshness:

Imagine walking into a store that hasn’t changed its interior or merchandise display in years. It feels outdated and stagnant, right? Similarly, an outdated website can leave visitors with the same impression. With technology advancing rapidly and design trends shifting constantly, staying current is key to maintaining user engagement and trust.

Signs It’s Time for a Refresh:

Outdated Design:

If your website looks like it’s stuck in the early 2000s, it’s definitely time for a makeover. Outdated design elements can make your site appear unprofessional and deter visitors.

Poor User Experience (UX):

Are visitors struggling to navigate your site? Do they find it difficult to locate information or complete tasks? If so, it’s time to reassess your website’s UX and make necessary improvements.

Slow Loading Speeds:

In today’s fast-paced world, users expect websites to load quickly. If your site takes ages to load, you risk losing visitors and potential customers. A design refresh can help optimize loading times and improve overall performance.

Mobile Responsiveness Issues:

With the majority of internet users browsing on mobile devices, having a responsive website is non-negotiable. If your site isn’t optimized for mobile, you’re missing out on a significant chunk of traffic.

Decline in Traffic and Conversions:

A noticeable drop in website traffic or conversion rates could indicate that your site no longer resonates with your target audience. A fresh design can breathe new life into your online presence and re-engage visitors.

How Often Should You Refresh?

There’s no one-size-fits-all answer to this question as the ideal refresh frequency varies depending on several factors, including industry norms, technological advancements, and design trends. However, here are some guidelines to consider:

Monitor Industry Trends:

Keep an eye on design trends within your industry and niche. While you don’t need to overhaul your website every time a new trend emerges, incorporating small updates periodically can help keep your site looking fresh and modern.

Listen to User Feedback:

Pay attention to feedback from your website visitors. Are there recurring complaints or suggestions regarding your site’s design or functionality? Addressing these issues promptly can prevent them from snowballing into bigger problems down the line.

Update Regularly:

Aim to update your website regularly, even if it’s just minor tweaks and optimizations. This shows visitors that your site is actively maintained and reflects positively on your brand.

Major Overhaul Every Few Years:

While minor updates should be made regularly, consider a design overhaul every two to four years. This ensures that your website remains aligned with the latest design standards and technology advancements.

Stay flexible:

Be prepared to adapt and evolve your website design strategy as needed. What works today may not work tomorrow, so staying flexible and open to change is essential for long-term success.

Refreshing your website design is not just about aesthetics; it’s about staying relevant, improving user experience, and ultimately driving business growth . By keeping an eye on industry trends, listening to user feedback, and updating your site regularly, you can ensure that your website continues to make a positive impact in the digital realm.

At Oostas, we can help you keep your Duda website in top condition and looking fresh. Whether you need a new design or content, we can help.

Does PPC Work for Small Businesses?

madison@oostas.com (Madison Mohn) — Thu, 02 May 2024 20:13:09 GMT

PPC can help you take your small business to the next level. But if you don’t avoid some of these common pitfalls they can turn into a giant waste of money!

Pay-per-click (PPC) advertising has tremendous potential for small businesses looking to increase their online presence and drive relevant traffic to their websites. However, achieving optimal results and avoiding the wastage of resources requires a strategic approach to PPC campaigns.

To achieve success in PPC advertising, businesses must set clear goals, manage their budget, conduct thorough keyword research, target their audience precisely, create compelling ad copy, optimize their landing pages, actively monitor and optimize their campaigns, implement conversion tracking, and be committed to learning continuously. By adopting a methodical approach and staying up-to-date with the latest trends and best practices, small businesses can leverage PPC to boost growth.

How PPC Can Benefit Small Businesses

Ongoing and Immediate Leads

Through carefully crafted ad campaigns, businesses can target their desired audience with precision, ensuring that their ads reach users who are actively searching for their products or services. This approach often leads to immediate results, as users are more likely to click on ads that are relevant to their needs. Additionally, PPC provides a steady stream of leads over time, as businesses can continuously refine their campaigns to optimize performance and attract new prospects.

You Can Target the Right Customers

By leveraging geographic targeting and specific search terms, businesses can hone in on potential leads who are actively seeking their products or services, filtering out low-quality traffic. Moreover, with display ads, businesses can further refine their targeting by demographics, such as age, gender, interests, and behaviors. This granular approach allows businesses to strategically position their ads in front of individuals who are most likely to engage with their offerings, maximizing the efficiency and effectiveness of their PPC campaigns.

grow Brand Awareness

PPC not only drives leads and conversions but also plays a crucial role in growing brand awareness, a secondary goal for many businesses. While display ads are particularly effective for this purpose, even search ads contribute to enhancing brand visibility. Through consistent exposure to targeted audiences, businesses can imprint their brand identity and messaging, reinforcing familiarity and trust among potential customers.

You Get More Data

By analyzing user behavior, keyword performance, and ad engagement, businesses gain insights into their target audience's preferences, interests, and online habits. This data not only informs the optimization of PPC campaigns but also serves as a valuable resource for enhancing SEO strategies. Understanding which keywords drive traffic and conversions through PPC can guide organic keyword targeting and content creation efforts, ultimately improving a website's search engine rankings.

Common Small Business PPC Pitfalls

Smart Campaigns

Google Smart Campaigns may seem like an easy and convenient option for beginners in PPC advertising, promising effortless setup and results. However, many small businesses soon discover that these campaigns can quickly become money drains rather than efficient marketing tools. Despite Google's enticing sales pitch, Smart Campaigns often underperform compared to manually managed campaigns.

Even with a modest ad spend and management fee, businesses can achieve superior results through more targeted and strategic approaches . Investing in tailored campaigns with proper management yields better returns on investment, making Smart Campaigns a less attractive option for small businesses aiming to maximize their advertising budgets and achieve meaningful results. Let us take over your ad efforts.

PMax Campaigns

For small businesses navigating PPC advertising, PMax (Portfolio Bid Strategy) campaigns can present significant issues despite Google's endorsement. While PMax may suit larger campaigns with substantial budgets and complex structures, they often prove impractical and costly for smaller businesses.

Google's persistent promotion of PMax campaigns may lead small businesses to believe they're a universal solution, but unless managing multiple campaigns becomes overwhelmingly burdensome, PMax is generally not advisable. The complexity and cost associated with PMax often outweigh its benefits for smaller-scale campaigns. Instead, smaller businesses are better served by more straightforward and cost-effective PPC strategies that align with their specific needs and resources.

Optimizing for the Wrong Conversions

Optimizing for the wrong conversions is a common pitfall in small business PPC campaigns. This mistake can result in inflated metrics and misinterpretation of campaign performance. Businesses often attribute value to actions that hold little significance, such as clicks to call without actual follow-through, and may even double-count conversions.

As Google offers a wide range of conversion tracking options, businesses may unintentionally set up conversions that have little impact on their bottom line. Without careful consideration and monitoring, businesses run the risk of optimizing their campaigns for metrics that don't align with their true objectives.

Highlighting the Wrong Keywords

Another prevalent issue in small business PPC campaigns is highlighting the wrong keywords. This can manifest in various ways, including targeting overly broad or generic keywords, neglecting long-tailed keywords that capture specific intent, or using inappropriate keyword match types that result in irrelevant traffic. Additionally, failing to add necessary negative keywords to filter out other irrelevant searches can lead to wasted ad spend and diminished campaign performance. Often, businesses overlook the importance of regularly reviewing search term reports to identify irrelevant queries triggering their ads and adjust their keyword targeting accordingly.

Not Having Enough SEO or Poor Quality Scores

A significant pitfall for small businesses in PPC campaigns is the lack of emphasis on SEO and poor quality scores . While meticulous setup within Google Ads is crucial, neglecting basic website optimization can undermine campaign success. Without a solid foundation in SEO, websites may struggle to rank well in search results and fail to attract the right traffic, regardless of ad performance.

Additionally, quality scores play a pivotal role in determining ad visibility and cost-per-click. Factors such as landing page experience, ad relevance, and expected click-through rate directly influence quality scores, impacting ad positioning and overall campaign performance. Thus, small businesses must prioritize both SEO and quality score optimization to maximize the effectiveness of their PPC efforts and achieve better results within their budget constraints.

Why Partner With Oostas for Your PPC Campaign?

Partnering with Oostas for your PPC campaign ensures a strategic and results-driven approach tailored to your business needs. With a proven track record of delivering impactful PPC solutions, Oostas combines expertise in digital marketing with a deep understanding of your industry landscape.

We Vet Your Site to Ensure You’re Ready for PPC

At Oostas , we understand the critical importance of website readiness for PPC success. SEO optimization lays the foundation for effective PPC campaigns, influencing factors like ad quality scores and user experience. Therefore, when we receive a PPC lead, our first step is to thoroughly vet the website to ensure it meets the necessary criteria for optimal campaign performance.

If we identify any shortcomings or areas for improvement, we offer tailored solutions, including options for upgrading to a Duda site. While we never want to pressure clients into unnecessary investments, providing them with actionable recommendations for moving forward ensures that their PPC campaigns are built on a solid foundation, setting them up for long-term success in the digital landscape.

We Work With All Budgets

We pride ourselves on our ability to accommodate all PPC budgets, ensuring that businesses of every size can benefit from our services. With a minimum ad spend of just $250 for search ads, we make PPC accessible and cost-effective for startups and small businesses alike. Additionally, for those looking to explore display advertising, we offer entry-level options starting at just $50 in ad spend. Whether you're operating on a shoestring budget or have more substantial resources to allocate towards advertising, we tailor our PPC strategies to maximize your return on investment and achieve your marketing objectives.

No Contracts

We believe in flexibility and transparency, which is why we don't believe in locking our clients into long-term contracts. Unlike many PPC providers that require annual commitments and management fees, we offer a no-contract policy, giving you the freedom to scale your campaigns according to your needs and budget.

Whether you're looking for short-term campaign support or ongoing management, our commitment is to deliver results that exceed your expectations without tying you down to lengthy contracts. With us, you have the flexibility to adapt and adjust your PPC strategy as your business evolves, ensuring that you always have full control over your advertising initiatives.

We Understand Small Businesses

We're not just PPC experts; we're small business owners ourselves. We understand the challenges, aspirations, and constraints of running a small business because we've been there. Our firsthand experience gives us a unique perspective and a deep understanding of the intricacies of small business PPC.

We know that every dollar counts and that's why we're committed to delivering cost-effective PPC solutions tailored to the specific needs and budgets of small businesses. Whether you're just starting out or looking to scale up, you can trust us to be your partner in navigating the complex world of PPC advertising, helping you achieve your business objectives efficiently and effectively.

PPC Works for Small Businesses - Let Us Help

PPC advertising offers immense potential for small businesses to increase their online visibility, attract targeted traffic, and drive meaningful results. However, navigating the intricacies of PPC campaigns can be daunting, especially for small businesses with limited resources and expertise.

That's where we come in. With our deep understanding of small business PPC and our commitment to delivering personalized, results-driven solutions, we're here to help you unlock the full power of PPC for your business. Let us be your trusted partner in maximizing your online presence, generating leads, and achieving your business goals. Together, we can harness the potential of PPC to propel your small business to new heights of success.

Schedule a time to talk below!

Duda vs WordPress - Helping you pick the best website platform

madison@oostas.com (Madison Mohn) — Wed, 28 Feb 2024 14:52:12 GMT

Post updated July 1st, 2024.

Duda: Your Website Solution

In the world of website creation tools, there are two popular options: WordPress, a well-known software that offers flexibility and advanced blog features, and Duda, a newer player that boasts an intuitive drag-and-drop interface for easy design. Both platforms have their strengths, so it ultimately comes down to personal preference. However, at Oostas, we have decided to exclusively use Duda for our website development needs because of its ease of use, sophisticated design capabilities, SEO capabilities, increased security, and performance.

Who Is Duda For?

Duda is a website builder designed for businesses that want to create high-performing websites efficiently, especially at scale. It is particularly useful for agencies and Software as a Service (SaaS) companies, as it offers a flexible and customizable platform that helps users achieve greater productivity in their web development projects. Whether you are an agency looking to streamline your website creation process or a SaaS company aiming to improve your online presence, Duda provides the necessary tools and flexibility to achieve your goals and exceed expectations.

Advantages of Duda

Duda offers several distinct advantages that make it a standout choice for website development:

user-friendly Platform

Duda's intuitive interface makes website building accessible to beginners, reducing the learning curve typically associated with web development.

Robust tools for web developers

Despite its simplicity, Duda doesn't compromise on functionality. It provides web developers with a suite of powerful tools to create customized and feature-rich websites.

Productivity Enabling tools

Duda's productivity-enhancing features streamline the website-building process, cutting build times in half. From native AI tools to predesigned elements, these tools empower teams to collaborate more efficiently and achieve better results in less time.

Shareable Designs

With Duda, it's easy to create and share designs across teams, facilitating collaboration and ensuring consistency in website development projects.

Content management

Duda allows users to collect and import content seamlessly, simplifying the process of populating websites with text, images, and other media.

disadvantages of Duda

While Duda offers numerous advantages, it's important to consider potential drawbacks before committing to the platform:

Dependency on Duda's Ecosystem

Building a website on Duda means relying on its ecosystem of tools and features. This dependency can sometimes limit flexibility, especially if users require specific functionalities that are not readily available within the platform.

Limited E-Commerce Capabilities

While Duda does offer e-commerce functionality, it may not be as robust or feature-rich as dedicated e-commerce platforms like Shopify or WooCommerce. Users with complex e-commerce needs may find Duda's capabilities lacking.

Dependency on Internet Connection

Since Duda is a cloud-based platform, users require a stable Internet connection to access and work on their websites. This dependency may pose challenges in areas with unreliable internet connectivity.

Who Is wordpress For?

WordPress is a flexible platform initially designed for bloggers, but it has expanded its horizons and is now suitable for a wide range of users. With its vast range of themes, plugins, and content management systems.

Advantages of wordpress

WordPress offers several distinct advantages:

Extensive Customization Options

WordPress boasts a vast library of themes and plugins that allow users to customize their websites to suit their unique needs and preferences. Whether it's design or functionality, WordPress offers flexibility and versatility.

Powerful Content Management System

As a CMS, WordPress excels in organizing and managing content efficiently. Users can easily create, edit, and publish various types of content, including articles, images, videos, and more.

Active Community Support

With a large and vibrant community of users, developers, and contributors, WordPress offers extensive support and resources. Users can access forums, tutorials, documentation, and even hire professionals for assistance.

Cost-Effective

WordPress itself is free to use, and many of its themes and plugins are also available at no cost. This affordability makes WordPress an attractive option for individuals and businesses with limited budgets.

disadvantages of wordpress

While WordPress is a powerful platform with numerous advantages, it's important to consider some potential drawbacks:

Security Vulnerabilities

Due to its popularity, WordPress can be a target for hackers and malicious attacks. Without proper security measures and updates, WordPress websites may be vulnerable to breaches and malware infections.

Plugin Compatibility Issues

Since WordPress relies heavily on plugins for added functionality, compatibility issues between plugins or with WordPress updates can arise. This can sometimes lead to conflicts, performance issues, or even website crashes.

Regular Maintenance Required

WordPress websites require regular maintenance, including software updates, plugin updates, and backups, to ensure optimal performance and security. Failure to perform these updates can leave websites vulnerable to security threats and compatibility issues.

Learning Curve for Advanced Customization

While WordPress is user-friendly for basic website management, mastering advanced customization techniques, such as coding or modifying themes, may require a steep learning curve for beginners or non-technical users.

Performance Concerns

WordPress websites can sometimes suffer from performance issues, especially if they're heavily customized or loaded with plugins. Slow page load times and server resource usage can impact user experience and SEO rankings.

Dependency on Third-Party Providers

While WordPress itself is open-source, users often rely on third-party providers for themes, plugins, and hosting. Dependence on these providers can sometimes lead to issues such as lack of support, vendor lock-in, or unexpected costs.

Spam and Comment Management

WordPress websites may attract spam comments, requiring users to implement measures for comment moderation and spam prevention. Managing large volumes of spam comments can be time-consuming and tedious.

Limited Support for E-Commerce

While WordPress offers e-commerce functionality through plugins like WooCommerce, it may not be as robust or feature-rich as dedicated e-commerce platforms. Users with complex e-commerce needs may find WordPress's capabilities lacking.

Security Comparison Between Duda and WordPress

When comparing the security features of Duda and WordPress, it is important to note significant differences in their approaches. WordPress, being open-source, provides users with a vast array of plugins and themes for customization. This can enhance functionality but also introduce potential vulnerabilities. Since WordPress relies on third-party plugins, users must diligently update their software to patch security flaws. This puts the onus on them to stay vigilant. Hackers are targeting WordPress plugins directly at the source, injecting malicious code and infecting all websites using those plugins through updates. This attack, known as a Supply Chain Attack , has been highlighted by WordPress.org and Wordfence. Even a single oversight in updates or plugin selection can compromise the entire site's security.

In contrast, Duda takes a proactive approach to security by handling many aspects automatically. Duda's platform is designed to prioritize security from the ground up, with built-in measures to safeguard against threats. By managing security features internally, Duda reduces the risk of vulnerabilities stemming from outdated plugins or user errors. As a result, Duda provides peace of mind to users by minimizing the risk of security breaches and ensuring that their sites remain secure with minimal effort.

Customization Comparison Between Duda and WordPress

WordPress is a powerful open-source platform that offers users a wide range of customization options through its vast library of themes and plugins. Users can create highly personalized websites by tweaking layouts, adding new features, or adjusting code to meet their specific design and functionality needs. However, the platform's extensive customization potential may pose a challenge for users without technical expertise. Moreover, the use of third-party plugins can sometimes lead to compatibility issues or security vulnerabilities if not managed carefully.

On the other hand, Duda focuses on simplicity and ease of use without compromising on customization capabilities. Its drag-and-drop interface and pre-designed elements make it easy for users to create visually appealing websites quickly. Although Duda may offer fewer customization options when compared to WordPress, its focus on efficiency and user-friendliness appeals to users who value streamlined workflows. Additionally, Duda's platform takes care of many aspects of website management, including updates, thereby reducing the need for users to navigate complex customization settings.

Ease of Use Comparison Between Duda and WordPress

WordPress offers a robust set of features but with a steep learning curve. Although its interface is relatively intuitive, especially for basic tasks like content creation and publishing, mastering more advanced features and customization options may require some technical proficiency. WordPress's extensive library of themes and plugins provides users with unparalleled flexibility and functionality, but navigating these options can be overwhelming for beginners.

If you are looking for an easy-to-use website builder that allows you to update things easily, Duda is a great option. Duda is an excellent website builder that provides users with a user-friendly experience through its intuitive drag-and-drop interface and streamlined website-building process. With Duda, users can quickly create professional-looking websites without requiring any prior coding knowledge. The platform's predesigned elements and templates simplify the design process, allowing users to customize layouts and content effortlessly. This straightforward approach makes Duda an ideal choice for business owners or users looking for a hassle-free website-building and updating experience.

Via the slider above you can see the very stark difference each of the editors home pages have for editing.

Why our staff loves Duda:

Each time you upload an image, up to 5 reduced-size copies of the image are created. Duda then automatically inserts the appropriately sized image into the desktop, tablet, and mobile sites, making sure your site visitors always see the correct sized image for their device.
Automated key workflows such as publishing websites and pulling analytics.
We can send preview links before designs are live online.
It stores and keeps all photos and files in convenient locations.
It has SiteComments where customers can leave notes about content or design

SEO Comparison Between Duda and WordPress

When comparing the SEO performance between Duda and WordPress, it's crucial to consider various factors that contribute to a website's search engine ranking and visibility.

Duda is a website builder that offers stability, security, and high speed, which are essential for achieving good SEO. Duda has always been a leader in website performance , and since the introduction of Core Web Vitals , it has maintained its position. Duda websites load quickly, are visually stable, and have high interactivity, which are vital factors for SEO success.

However, WordPress users may need to spend more time and effort optimizing their websites for speed, stability, and performance. Plugins and themes can enhance functionality, but they can also introduce complexities that may impact SEO if not managed correctly.

Overall, Duda's focus on speed, stability, and performance provides users with a strong foundation for SEO success, while WordPress's flexibility allows for extensive customization to meet specific SEO requirements.

Small Bussiness Website Comparison Between Duda and WordPress

If you're a small business owner aiming to establish an online presence, Duda is an excellent choice for your website. Duda's interface is user-friendly and easy to navigate, with an intuitive drag-and-drop builder that makes website upkeep a breeze, even without any prior technical knowledge.

One of Duda's key strengths is its focus on speed, stability, and performance, which ensures that your website loads quickly and provides a smooth browsing experience for visitors. This is a vital aspect for small businesses looking to attract and retain customers, as slow-loading websites can lead to high bounce rates and lost sales opportunities.

Duda also provides built-in features and tools specifically designed to meet the needs of small businesses. These features include integrated e-commerce functionality, contact forms, and more, which enable small business owners to streamline operations, manage customer inquiries, and drive sales directly through their websites.

Duda's all-in-one platform simplifies website management and frees up time for small business owners to focus on running their business rather than worrying about technical maintenance that WordPress might involve. We believe Duda is an ideal choice for small business owners looking to create a professional website that drives results and helps them succeed in today's competitive digital landscape.

Need Help Building a Website?

Building a website, regardless of the platform, can be a complex process. However, with Oostas, you can rest assured that you are in capable hands. Our team of experienced professionals specializes in website design and content development, offering comprehensive solutions tailored to your specific needs and objectives.

Starting from the concept to execution, our team works closely with you to understand your vision, goals, and target audience. We ensure that your website not only looks great but also effectively communicates your brand message and drives desired outcomes.

Our services extend beyond website creation. We provide ongoing maintenance, support, and optimization to ensure that your website stays up-to-date and optimized for maximum performance. Whether you need assistance with content updates, technical troubleshooting, or SEO enhancements, our dedicated team is here to support you.

The Power of Mapping Your Navigation Bar Content for Your Small Business Website

madison@oostas.com (Madison Mohn) — Wed, 03 Jan 2024 14:44:25 GMT

As a small business owner, one of the most crucial aspects of your online presence is your website. When designing a website, it is easy to get caught up on the aesthetics and design. However, one of the most important elements that can impact user experience is how easy it is for your visitors to navigate your website.

This is where having well-designed navigation bar content can significantly improve the overall user experience. In this blog post, we will explore the power of mapping your navigation bar content for your small business website.

What is a Navigation Bar?

A navigation bar is a set of links or buttons that are typically located at the top of a website. The primary function of a navigation bar is to provide users with a quick and easy way to move around your website. It typically includes links to various pages on your website, such as the homepage, about us page, products/services page, and contact page.

Benefits of Mapping Your Navigation Bar Content

Mapping your navigation bar content means creating a visual plan of the links that will be placed in your navigation bar. This process is beneficial for several reasons. Firstly, it ensures that all of your necessary pages are included in the navigation bar. Secondly, it allows you to organize your content in a way that makes sense to your users. Lastly, it enables you to prioritize your content based on its importance.

Tips for Mapping Your Navigation Bar Content

When mapping out your navigation bar content, it is essential to consider your users' needs and preferences. Start by identifying your primary and secondary pages. Your primary pages are those that your users are most likely to click on, such as the homepage, products/services page, and contact page. Secondary pages are those that are less frequently visited, such as your blog page or FAQ page.

1. Keep It Simple and Intuitive

A cluttered and confusing navigation bar can frustrate visitors and ultimately lead them to abandon your website entirely. That's why it's crucial to prioritize ease of use when deciding how to organize your pages and links. Stick to a clear and logical hierarchy, starting with broad categories and then breaking down into more specific sub-sections.

2. Remember Mobile Phone Sizing

We've all been there - trying to navigate a website on our mobile phones only to find ourselves frustrated with tiny buttons and never-ending menus. That's why it's crucial to consider mobile phone sizing when designing your website's navigation bar. With phone screens being significantly smaller than desktops, it's essential to prioritize what you want visitors to do. By putting the most critical buttons at the top of the mobile navigation, you can ensure that your visitors can easily find what they need without getting lost in the abyss of menus.

3. Make Sure Navigation Bar Items are Clearly Labeled

One of the best ways to create a user-friendly website is by ensuring that your navigation bar is designed with clear and concise labeling. This means using everyday language that the average visitor can easily understand. Avoiding jargon or complicated terminology minimizes confusion and ensures that users can easily find the information they are looking for.

4. Do you need a call to action?

One way to ensure you're guiding visitors in the right direction is by implementing a main call to action button on the top right-hand corner of your navigation bar. This eye-catching button, usually in a poppy color, offers visitors the next step to engage with your brand - whether it's making a call, sending an email, or placing an order. By making this process as simple and effortless as possible, you not only increase the chances of converting visitors into customers, but also create a memorable and positive interaction with your brand.

Best Practices for Navigation Bar Design

In addition to mapping out your navigation bar content, it is essential to consider the design of your navigation bar. The navigation bar should be easily visible and accessible from any page on your website. It is also essential to consider the placement and order of your navigation bar links. Your most important pages should be located on the left-hand side of the navigation bar, and less important pages on the right-hand side.

Group Similar Content Together

A navigation bar should be intuitive to use. One way to achieve this is by grouping similar content together. For example, if your website has several pages about different aspects of gardening, group them together under a "Gardening" tab in the navigation bar. This way, users can easily find related pages without having to search extensively. By grouping similar content together in the navigation bar, you can make your website more user-friendly and improve the overall user experience.

Utilize Dropdown Menus if Needed

One method that can greatly improve user experience is the use of dropdown menus. These menus allow for a clear and organized display of sub-pages or categories, making it easier for visitors to find and access the information they are looking for. With a well-designed dropdown menu, users can quickly and easily navigate through your website's content without feeling overwhelmed or lost.

Testing and Updating Your Navigation Bar

Once you have designed and mapped out your navigation bar content, it is crucial to test it. Ask friends, family, and colleagues to navigate your website and provide feedback on the ease of use and navigation. Based on this feedback, you can make changes and updates to your navigation bar to improve the user experience continually.

Unlock Your Digital Marketing Potential

Your navigation bar plays a crucial role in the overall user experience of your website. By mapping out your navigation bar content, you can ensure that your users can find the information they need quickly and easily. It is essential to organize your navigation bar content based on your users' preferences and needs, prioritize your content based on its importance, and consider best practices for navigation bar design. By testing and updating your navigation bar regularly, you can continually improve your website's user experience and ultimately drive more traffic and conversions to your small business.

Let Us Build You the Business Website of Your Dreams

Are you tired of scrolling through endless web design templates, trying to build the perfect website? Look no further than Oostas. Our team of experienced designers is ready to help you bring your dreams to life. From sleek and modern designs to interactive user interfaces, we take the hard work out of creating a website that perfectly captures your brand's aesthetic. With Oostas, you'll have a stunning website that your clients will love to explore in no time. Let us handle the hard work so you can focus on what you do best.

How to Respond to a Bad Google Review as a Small Business Owner

madison@oostas.com (Madison Mohn) — Wed, 18 Oct 2023 17:17:10 GMT

How do you respond to a bad review on Google?

Negative reviews are an inevitable part of running a small business. Even if you offer a high-quality product or service, you can’t please everyone all the time. However, that doesn’t mean you should ignore negative reviews. In fact, the way you respond to them can sometimes be just as important as the reviews themselves.

Responding to negative reviews in a professional and helpful manner can turn a dissatisfied customer into a loyal fan, improve your online reputation, and potentially win over new customers. In this blog post, we’ll discuss how to respond to negative reviews as a small business owner and turn them into an opportunity for growth and improve your customer service.

Don’t take it personally

One of the most important things you can do when responding to a negative review or low star rating is to remember that the review isn’t about you personally. It’s about the service or product your business provides.

Try to approach negative reviews with a level head and a willingness to listen to what the customer is saying. Even if you don’t agree with their assessment, it’s important to acknowledge their experience and apologize for any missteps on your end.

Decide if it is a factual review

Analyze the review

The first step in responding to a fake negative review is to analyze it carefully. Look for any clues or inconsistencies that might indicate that it is fake. Check the account of the person who posted the review. If they have only one post or have created the account recently, it is more likely to be a fake review. Look for any specific details that may not be factual or relevant. Take screenshots of the review and store them as proof in case you need to take further action.

Flag the review

Google My Business has a policy against fake reviews. If you have identified a fake negative review, report it to Google . Flagging the review will bring it to Google’s attention, and they will investigate it. The review might be removed from your listing if the investigation proves that it is fake.

However, keep in mind that it might take some time for Google to take action. In the meantime, keep responding to the review professionally. If it is on a social media account like Facebook or Yelp you can take action within those websites as well.

A Genuine Bad review

A factual bad review can also provide valuable insights into areas where your business can improve. Analyze your negative reviews to identify patterns or recurring issues, and use this information to make changes that will benefit your customers. By taking the feedback you receive seriously, you can turn negative reviews into opportunities to strengthen your business.

Respond in a timely manner

When a customer leaves a negative review, it’s important to respond in a timely manner. The longer you wait to respond, the more damage can be done to your online reputation. Ideally, you should respond within 24-48 hours of the negative review being posted. Be sure to thank the customer for their feedback and apologize for any negative experience they had with your business.

Take the conversation offline

While it’s important to publicly respond to negative reviews, it’s also a good idea to take the conversation offline. This allows you to address the customer’s concerns in a more private setting and potentially resolve the issue outside of the public eye. Provide the customer with a phone number or email address to contact you directly, and offer to work with them to resolve the issue.

Address the issue and offer a solution

When responding to a negative review, it’s important to address the specific issue that the customer had and offer a solution. Be as specific as possible in your response, and make it clear that you’re taking steps to prevent the issue from happening again in the future. If possible, offer the customer a discount or other incentive to give your business another chance.

Follow up with the unhappy customer

After you’ve addressed the negative review and taken steps to resolve the issue, be sure to follow up with the customer to see if they’re satisfied with the outcome. This shows that you’re committed to customer service and willing to go the extra mile to make things right.

Solicit positive reviews

Encourage your satisfied customers to leave positive reviews on your Google listing. Positive reviews can dilute the effect of negative reviews. Thank your customers after they leave a positive review. Respond to each review, positive and negative, with professionalism and appreciation. Good reputation management requires consistency, authenticity, and transparency.

Take time to reflect

As a small business owner, negative reviews can be disheartening, but they don’t have to be the end of the world. By responding to negative reviews in a professional and helpful manner, you can turn a negative experience into a positive one and potentially win over new customers in the process.

Remember to approach negative reviews with a level head, respond in a timely manner, take the conversation offline, address the issue and offer a solution, and follow up to ensure customer satisfaction. By doing so, you’ll be well on your way to building a strong online reputation and loyal customer base.

Our team here at Oostas can help . By hiring us to manage your social media or SEO , we can help maintain other positive avenues for potential customers to view. Our expertise in online reputation management means we can help you manage your online presence with skill and care.

Five Benefits of Having a Business Coach and a Support System for Your Small Business

madison@oostas.com (Madison Mohn) — Tue, 12 Sep 2023 16:09:56 GMT

Starting a small business is a challenging venture that requires dedication, hard work, and many resources. Usually, small business owners are required to perform different tasks with limited resources, which could be time-consuming and stressful. In such circumstances, it’s crucial to have a support system that can provide guidance and make the task less daunting. This is where a business coach and support system come in handy. In this post, we will shed light on why small business owners need a business coach and support system to have a successful business. You make a business plan in the beginning so why not make sure it keeps on track?

1. Identifying Business Goals and Creating an Action Plan

A business coach can help small business owners identify and focus on their business goals. They can help to create a roadmap, a plan, and strategies to achieve set goals. Having a plan is essential to improve productivity, increase efficiency, and accelerate growth in your small business.

2. Enhancing Business Skills

Business coaches are experts in different aspects of running a business. They can provide insights into improving sales, marketing, management, and other skills required to operate and grow a business successfully. They can help small business owners learn new approaches, client relationship techniques, leadership, and processes to improve the overall performance of their business.

3. Provide Support

Being a small business owner can be lonely, and it’s easy to get overwhelmed when faced with different challenges. A business good coach and support system can provide the necessary emotional and technical support to help small business owners overcome challenges, stay focused, and committed to their goals.

"I have a range of coaches and mentors who I rely on heavily to help me guide the business, both during profitable times and challenging times."

-Adam Kirk Owner of Oostas Marketing & Web Design

4. Networking and Collaboration Opportunities

A business coach and support system can bring small business owners together, creating an opportunity for networking and collaboration. This can lead to sharing ideas, resources, and expertise that help to grow your business. Being part of a community also helps to boost motivation, inspiration, and accountability.

5. Saving Time and Resources

A business coach and support system can help small business owners save time and resources by providing insights into what works and what doesn't. They can help to eliminate guesswork, avoid costly mistakes, and accelerate growth and profitability. With a business coach, small business owners become more productive and can achieve more in less time.

Working with a business coach is vital for small business owners. It provides a valuable resource for gaining new insights, improving business skills, providing emotional and technical support, networking opportunities, and saving time and resources. A worthwhile business coach can help to enhance productivity, increase efficiency, and transform the overall performance of your small business. So, if you're a small business owner, investing in a business coach and support system may be the best decision you can make for the growth and success of your business.

FAQ

Creating a Cohesive Brand: A Guide for Small Business Owners

madison@oostas.com (Madison Mohn) — Wed, 26 Jul 2023 15:34:40 GMT

Companies need a strong brand and marketing strategy to succeed and stand out in a fast-paced world. A cohesive brand is more than just a logo or a product design. It is the sum of all your business values, goals, and visual elements combined. It's how you present your brand identity to your target market and sets you apart from your competitors. Creating a cohesive brand can initially seem overwhelming, but it's essential to your business's growth and success. In this blog post, we'll walk you through creating a cohesive brand strategy for your small business.

1. Consider Your Target Market and Competition

Before planning your brand, take a step back and analyze your target audience. Who are your ideal customers, and what are their desires, needs, and preferences? Understanding your audience will help you tailor your brand messaging and visual elements to communicate with them effectively.

It's also critical to research your competitors' branding efforts. What sets them apart from other businesses in your industry? Analyze their visuals, marketing channels, and messaging, and find ways to differentiate your brand.

2. Incorporate Your Personality

Your brand may start with a logo and color scheme, but it also encompasses your small business's personality, which is just as crucial in creating an attractive and cohesive brand. When customers engage with your brand, they want to know what you stand for and what they can expect from you.

Your brand personality represents your brand's emotional and human characteristics and communicates your values, culture, and voice. By incorporating your personality into your branding marketing strategies, you can create a unique and authentic experience for your audience that fosters trust and loyalty. So, think about your brand personality and how you can infuse it into your marketing efforts to make a lasting impression.

3. Develop Your Branding Elements

Once you've gathered data through your market research, it's time to develop your branding elements. This includes your brand's visual identity, including your logo, color palette, typography, and other graphic design elements. As a new small business this might be a high cost upfront, but it totally worth it.

Your brand's visual identity should be consistent across all your marketing channels, from your website to your social media profiles, packaging, and promotional materials. This consistency creates a memorable brand presence and sets you apart from others in your industry.

4. Refine Your Messaging

Your brand's messaging should reflect your core values and resonate with your target market. It's not just about what your small business does; it's how you communicate your business's purpose, mission, and vision to your audience.

Refine your messaging by crafting a brand story that shares your business's values and history, and use it consistently throughout your marketing efforts. Doing so'll create a brand presence that people will remember and relate to.

5. Execute Your Brand Strategy

Now that you have a cohesive brand strategy in place, it's time to execute it. Ensure your messaging and visual elements are consistent across your marketing channels. This includes your website, social media profiles, email campaigns, advertising, packaging, and promotional materials.

Consistency reinforces brand recognition and builds brand loyalty. By executing your brand strategy consistently, your brand becomes the familiar, trustworthy, and reliable brand you set out to create.

6. Design a Beautiful Website

In today's digital world, having a beautiful website is essential for any business owner serious about making a lasting impression on visitors. A well-designed website serves as an extension of your brand, allowing you to showcase your products and services visually stunningly.

To create cohesive branding, it's essential to utilize your logo colors throughout the site, allowing for a consistent look and feel. Adding high-quality images will elevate your website and give visitors a clear understanding of what your business is all about. By investing in a website design that reflects your brand's personality, you'll be taking the first step in creating a digital presence that will be sure to impress.

7. Create a Google My Business Account

Having an online presence for your small business is no longer a luxury but a necessity. Creating a Google My Business account is one of the simplest yet most effective ways to ensure your company is easily accessible and visible to potential customers. By registering your business with Google, you can display vital details such as your physical address, website URL, phone number, hours of operation, and more.

Not only does this streamline the process for potential customers, but it also presents your brand in a professional and trustworthy manner. So if you want to increase your online visibility and put your best foot forward, creating a Google My Business account should be necessary.

8. Pick Your Social Platforms

In today's digital age, having a strong presence on social media is crucial to the success of any business. However, with so many platforms available, it can be overwhelming to decide where to focus your efforts. Choosing platforms that make sense for your specific industry and target audience is important.

Once you've chosen your platforms, it's equally important to create a cohesive brand for your business across all channels. This includes using your logo and high-quality photos of your products or services to represent your brand identity visually. With the right strategy, social media can be a powerful tool for driving traffic, increasing sales, and building brand awareness.

9. Revisit and Refine Your Branding Efforts

Your business, target audience, and industry are continually changing. Revisiting and refining your branding efforts ensures your brand remains relevant and up-to-date.

Continually gather feedback from your audience, track your brand's performance metrics, and, most importantly, stay true to your brand's core values. Continual refinement will enable your brand to keep growing and thriving long into the future.

10. Hire a Digital Marketing Agency

A cohesive and strong brand image is essential in a competitive market. If you're struggling to create brand consistency and don't know where to start, hiring a digital marketing agency can be the perfect solution for your small business.

With our team on your side, you can breathe easy knowing that your brand is represented in the best way possible. We will help you stand out in the crowded online space. Whether you need assistance with social media, website design, SEO, or Google Ads, our digital marketing agency can create and execute a plan to ensure your brand delivers the right message to the right audience. Hiring Oostas means you can focus on what you do best while they take care of the rest.

Creating a cohesive brand requires much effort, but it's crucial to a small business's success. A well-executed brand strategy evokes emotion, establishes trust, and sets a business apart. By taking the time to develop your brand strategy and consistently executing it, you'll build a memorable brand presence and visual identity that connects with your audience and keeps them coming back for more.

Why are websites so expensive?

Tue, 21 Feb 2023 16:58:05 GMT

Top 10 Reasons Why Websites Are Pricey- and Why They’re Worth It!

You’ve decided to take the plunge and build a website for your business. But when you started researching web design and development costs, your heart sank. Realizing that website creation can cost thousands of dollars turns many away from hiring a professional company to build their website. After all, why ask professionals to do it for thousands of dollars when you can ask your friend’s cousin’s brother to create the website?

Many small business owners are wondering why websites built by professional companies are so expensive—but those who understand what goes into creating a website know that they are well worth every penny. Here are the top 10 reasons web design and development can be pricey but worth it in the long run.

1. Professional Design

Professionals know what it takes to keep someone interested in your site. You will lose potential customers if your site has poor, unengaging, and unflattering design. EZ Marketing reports that “75% of users make judgments about a company’s credibility based on visual design alone.” Think about it: would you feel inclined to stay on a website that was tricky to navigate and inconsistent with content and branding? Professional web designers have the experience, knowledge, and skills needed to create an attractive and effective website for your business.

2. RESPONSIVE DESIGN

Mobile devices have become increasingly popular in recent years, which means you need to ensure your website is optimized for mobile users as well as desktop viewers. This requires responsive web design to make sure your site looks great on any device, regardless of size or operating system. Good web designers have the professional software to ensure your site is designed with mobile, tablet, and desktop users in mind from the start- not just desktop alone. It takes a lot of extra work on the part of the designer/developer to ensure that everything looks perfect on each type of device and across multiple browsers too!

3. Quality Content

Great content is key if you want your website visitors to stick around and engage with your site—not just skim through without reading anything or clicking any links! Professional writers understand how to craft engaging copy with SEO in mind so that Google takes notice of your content and helps boost rankings in search engine results pages (SERPs).

Quality content includes well-written text (with no spelling or grammar mistakes), relevant images, videos, infographics, etc., all of which require time and effort to create—and cost money too!

4. SEO Optimization

If you're serious about achieving success on the web, search engine optimization is an absolute must. SEO isn’t easy and can take a lot of hard work to do properly, but it's necessary if you want your website to be competitive in today's landscape. When done well, SEO can help ensure your website shows up when potential customers search online for products or services related to your business – after all, how else are people supposed to find you?

The challenge is knowing how to approach each aspect of SEO, such as researching keywords and incorporating them into content, optimizing titles and headings, building backlinks, creating linkable content, and so on. That’s why it pays to enlist the help of professionals who have the experience and know-how to get it right – that way, you'll have peace of mind knowing yet another task is off your plate.

5. Security & Maintenance

Your website needs regular maintenance, such as backups, software updates, security scans/monitoring, etc., to keep it running smoothly and safely from hackers or malicious software/viruses that could damage or even destroy your site (not to mention cause serious reputational damage). You should also consider investing in an SSL certificate for added security – this helps protect customer data, such as credit card numbers, when customers buy from your site.

6. eCommerce Solutions

Selling products online is an enticing concept, but doing so involves a lot of backend work. If you plan on selling products online, you will need a payment processing system like PayPal or Stripe integrated into the website and other features like shopping cart integration and product inventory tracking systems - all of which add up quickly. But with the right setup from a professional, you can run a profitable business on the internet that will eventually pay off the high price of website design and set-up.

7. Social Media Integration

Having a website or even just an online presence is a growing necessity in the world today, with nearly every legitimate business having a virtual storefront. Integrating social media into this online presence, however, is not only vital for reaching a larger audience, but also dramatically expands your engagement and conversation power.

With platforms like Facebook, Instagram, and Twitter becoming central hubs for user discussion and dialogue, having them linked to your website maximizes exposure. It brings more value for potential customers, meaning that most of the time, it’s essential to hire a professional who can ensure everything from coding to design elements look perfect. From increasing public outreach to creating better brand perception – connecting websites with social media is essential.

8. Hosting and Domain Fees

When running a small business, having a unique domain can take your branding to the next level and give potential customers an easy way to find you. At first glance, a domain may seem like an unfavorable expense. However, with the help of a web design company, you can have your domain purchased for you as part of their overall package. A good domain is also seen by search engines as increasing website credibility which helps with visibility online. Additionally, domain fees may apply depending on what TLD (.com/.org/.net) you choose - some may require annual renewal fees while others are one-time purchases only!

Alongside that, being able to use clever email addresses along with this credibility makes it easier for customers to reach out to your business and leads us towards establishing relationships that form our success. Investing in the perfect domain is essential for small business owners today and can benefit your business's growth going forward.

9. TECHNICAL SUPPORT & TRAINING

When launching a new website, you want to make sure you have proper maintenance and technical support on the back end. Investing in a web designer will provide this necessary support, ensuring your site is always running smoothly and performing at peak efficiency. The web designer can help with daily troubleshooting tasks and cover any problems that arise while also providing comprehensive training for staff members on how to use the site. It pays to have an experienced web designer as your companion when pushing live– trust them to make it all hum!

10. Analytics & Reporting

Keeping track of who visits your site and what they do while there is important information that can help you improve user experience, increase conversions, measure ROI, etc. This requires setting up analytics programs like Google Analytics, creating reports, interpreting data, etc. All of these things take time (and money!)

Invest In Your Company’s Future Today!

Building a successful website requires planning, creativity, skillful coding language expertise—and yes—money too! Investing upfront in professional web design services will save you from headaches down the line when issues arise due to poor quality workmanship or lack of maintenance oversight. And remember, even though it might seem costly in comparison to other forms of marketing like television ads, radio spots, print publications, etc., nothing quite compares to the sheer impact of having a strong presence online.

So whether just starting out building the very first company homepage or perhaps finally considering revamping the existing site, the benefits far outweigh the expenses incurred. Don’t hesitate to take the plunge; let the web designers at Oostas, LLC c start creating the perfect digital platform to represent your business dreams both now and in future years to come!

Unlike many big business web designers, we provide affordable web design options for small businesses depending on your needs and budget. Together, we can create a site that properly reflects your business and your vision! Contact us today to get started on your dream website!

Social Media Strategy for Small Business for 2023 by Oostas

Tue, 03 Jan 2023 19:43:18 GMT

Social Media Strategy for Small Businesses

Small business owners often struggle with social media. They don't know how to use it, or they may think it's not worth their time. As professionals in the marketing world, our team at Oostas knows that social media can be one of the most powerful tools for businesses of all sizes.

That fact is great and all, but what might be a mystery to some business owners is how to create an effective social media strategy. Your presence on social media is only as good as your strategy, so how do you create an effective strategy for social media? In this blog post, we'll outline some tips for small businesses who want to use social media to grow their business.

How Social Media Marketing Helps Small Businesses

So we told you that social media marketing can be one of your most valuable tools for building brand awareness online. But what exactly are those benefits of using social media?

Social media marketing helps small businesses by increasing their visibility online.

When you market your business on social media, you're essentially getting free advertising (unless you utilize paid social media ads, which we will discuss later). Every time someone likes or shares one of your posts, their friends and followers will see it, which means more potential customers will learn about your business. And the more people that know about your business, the more likely they are to use your products or services.

Social media marketing helps small businesses by giving them a chance to build relationships with their customers.

One of the best things about social media marketing is that it allows you to build relationships with your customers. You can interact with them directly, which gives you an opportunity to get feedback and learn more about what they want and need from your business. These relationships are extremely valuable, and they can help you turn one-time customers into lifelong fans.

Social media marketing helps small businesses by providing them with an affordable way to reach a large audience.

Traditional advertising can be very expensive, especially for small businesses. But with social media marketing, you can reach a large audience without spending a lot of money. You can even use free social networks like Facebook and Twitter to market your business cost-effectively.

The Value of Social Media for Small Businesses.

Despite its many challenges, social media offers small businesses a unique opportunity to connect with their customers and create a community around their brand. When used effectively, social media can help you build relationships, drive traffic to your website, and even make sales. In other words, it's well worth the effort.

1. Drive traffic

Social media can also be used to drive traffic to your website or blog. By sharing links to your content on social media, you can increase your reach and get more people reading what you have to say. And if those people like what they read, they'll be more likely to visit your site again in the future.

2. Direct Sales

Social media can also be used as a sales tool. With platforms like Facebook and Instagram offering built-in shopping features, it's easier than ever for small businesses to sell their products and services directly to their customers. And since people are already spending time on social media, it's a great way to reach them where they're already spending their time—no extra effort required!

Social media plans for small businesses

While there isn’t one specific cookie cutter plan for all businesses, there are a few steps that you as a business owner can take to launch your new social profiles.

Pick the right platforms

The first step is to figure out which social media platforms make the most sense for your business. There is no need to be on every single platform if you are not going to be active or if your target audience is not active on that platform. Think about where your target audience hangs out online and start from there. Once you have selected a few platforms, it’s time to create your accounts and start posting!

facebook

Used for- updates and messages
Active users- 2 billion
Largest audience- men ages 25-35

instagram

Used for- Sharing photos, videos, and graphics
Active users- 2 billion
Largest audience- women ages 25-34

Used for- Sharing aesthetic photos and videos
Active users- 478 million
Largest audience- women ages 50-64

Used for- Highlighting business accomplishments and making connections
Active users- 810 million
Largest audience- men ages 25-34

snapchat

Used for- Sharing stories (Photos and videos)
Active users- 319 million
Largest audience- women ages 18-29

tiktok

Used for- Sharing videos
Active users- 1.2 billion
Largest audience- women ages 18-24

Create engaging content

Now that you have your accounts set up, it’s time to start posting content that your audience will find useful or interesting. If you are constantly posting salesy content, people will tune out and eventually unfollow you. A good rule of thumb is the 80/20 rule – 80% of your content should provide value and 20% of your content can be promotional.

Some ideas for content include blog posts, industry news, tips & tricks, behind the scenes photos/videos, and infographics. If you are stuck for ideas, take a look at what other businesses in your industry are doing on social media and see what performs well for them.

engage with your audience

Once you start posting content, don’t forget to engage with your audience! Responding to comments and messages shows that you are active on social media and that you care about your customers. You can also run social media contests or polls to get people talking and increase engagement.

How to Start Social Media Marketing for Small Business

So, you’ve set up your accounts, drafted a few posts, and now what? You don't have the same budget as the big guys, so you have to get creative. One of the best ways to market your small business on a shoestring budget is through social media. But if you're not a social media expert, where do you even begin? Don't worry, we've got you covered.

Post regularly

Consistency is key when it comes to social media marketing. If you only post sporadically, people will forget about you quickly. But if you post regularly (at the very least once or twice per week), people will start to recognize your name and associate it with quality content—which is exactly what you want!

Use hashtags strategically

Hashtags are a great way to get more eyes on your content—but only if they're used correctly! Don't just throw a bunch of random hashtags into every post; instead, take the time to research which hashtags are being used most frequently by your target audience and use those accordingly.

Run Social Media Ads

Social media advertising can be a great way to reach more people with your content—but it's not necessary (or even advisable) for every business type or budget size. If you do decide to run ads, make sure they're targeted specifically at your target audience so that you don't waste money reaching people who aren't interested in what you have to offer anyway.

Social Media schedule for Small Businesses

A social media schedule will help you save time by batching your content creation and giving you a plan for what to post and when. It will also help you be more strategic about your social media marketing by making sure you're posting content that is aligned with your business goals. Creating a social media schedule is easy! Just follow these simple steps:

Decide how often you want to post on each platform

Once you've chosen your platform(s), it's time to decide how often you want to post. The frequency of your posts will depend on a number of factors, including the type of content you're posting and the size of your audience. A good rule of thumb is to post at least once per day on each platform.

Create or curate content in advance

One of the best ways to save time on social media is to create or curate content in advance. This way, you can batch your content creation and have a stockpile of content ready to go when it's time to post. Not sure what kind of content to create? Try mixing things up with a mix of images, videos, blog posts, infographics, etc.

Use scheduling tools to automate your posts

Once you have some content created, it's time to start scheduling your posts! There are a number of different scheduling tools available (including Hootsuite, Buffer, and CoSchedule), so find one that works best for you and start automating those posts!

Key to successful Social Media Marketing

Let’s face it, as a small business owner, you’re always looking for ways to get ahead of the competition. And in today’s digital age, one of the best ways to do that is through social media marketing. But with so many businesses out there fighting for attention, how can you make sure that your small business is the one that goes viral?

Analyze your results

After running your social media marketing campaign for awhile, take some time to analyze the results so that you can see what's working well and what could be improved upon next time around. This will help ensure that each successive campaign is more successful than the last!

Pay attention to trends

One of the best ways to ensure that your social media marketing campaigns are successful is to pay attention to trends. What’s hot right now? What are people talking about? If you can tap into what’s trending, you’ll be more likely to capture people’s attention—and get them talking about your business.

Keep it fresh

No one wants to see the same old thing over and over again. That’s why it’s important to keep your social media content fresh. Mix things up with different types of posts—text, images, videos, infographics, etc.—and switch up your messaging on a regular basis. This will not only help you stand out from the crowd, but it will also keep people engaged with your content.

Be responsive

In today’s digital world, people expect businesses to be responsive—especially on social media. If someone takes the time to reach out to you on social media, they expect a quick response. So, make sure you have someone monitoring your social media channels regularly and responding to comments and questions in a timely manner.

Have fun

Another key to successful social media marketing is enjoying yourself. Yes, you read that correctly. It's important to remember that social media is first and foremost a way to connect with people. If you're not having fun, chances are your followers aren't either. So go ahead and crack a few jokes, show your personality, and above all, don't take yourself too seriously.

Social Media outsourcing for Small businesses

Let's face it: social media is fun and beneficial, but for a full time business owner, it can be a real pain to manage. Managing all those accounts, coming up with new content, and staying up-to-date with the latest trends is a full-time job in itself. And that's where Oostas comes in.

We're social media experts, so we can take all the pain out of social media for you. We'll handle everything from content curation to account management, and we'll make sure your social media presence is always in front of your target audience. So go ahead and outsource your social media needs to us - we'll make sure that your online presence is on point, while freeing up your time to focus on other things.

Social media should be a part of every small business’s marketing strategy. By being active on social media, you can connect with new and existing customers, increase brand awareness, and drive traffic back to your website. Start by picking the right platforms for your business and then post engaging content that provides value to your audience.

Uncovering the Mysteries of SEO

madison@oostas.com (Madison Mohn) — Wed, 30 Nov 2022 20:58:19 GMT

you might be hindering your business if you’re not already utilizing SEO.

Have you heard of SEO but don’t know what it is? Think you might need it but aren’t quite sure?

In this blog, we’ll not only uncover the mystery of SEO in laymen's terms, but also show you might actually be hindering your business if you’re not already utilizing SEO to blow past your competitors online.

Did you know that every day 8.5 billion google searches are completed? The average person completes only 3-4 of those searches, but the top 3 results get a whopping 75.1% of all clicks!

There are 200 factors that Google looks at in determining which websites get those top 3 results.
At Oostas, we optimize websites so our clients will be picked up by Google and pushed to the top.
We also create content about their business and industry to build their authority with Google and get them listed on top.

When you work with Oostas, you onboard with our team of specialists who have your success as the goal. We do the research, strategy, and implementation of what’s needed to push your competition out of the picture. We then will optimize, write content, and fine-tune your website to send all the right signals to Google and other search engines, all to drive maximum results.

Long-Term Wins with SEO

It is important to note that SEO is a long-term strategy. We’re a good fit if you’re a single-location business ready to commit to at least 6 months. It’s also best if we can start your SEO while building or redesigning your website. That way we can implement the best keywords, content, structure, and on-page elements from the very beginning.

By optimizing your website for search engines, your businesses can generate more leads and increase your bottom line. Who doesn’t want more qualified leads? People are looking for products, services, and answers your business can provide. SEO helps you be there for them and be known for your unique products and services.

Boost Your Business with High-Ranking SEO

1.3k people are searching for brunch in Lancaster, PA each month. Pest control in Lancaster, PA is being searched 1,000 times a month. And coffee shops in Lancaster is receiving the same amount of search volume as brunch in Lancaster, PA! Are you ready to have your business listed at the top?

SEO is an important part of any online marketing strategy, and it should be a top priority for businesses ready to pass their competition online. Oostas is here to help you get to the top. Let us help you thrive online. Reach out us today to set up a complimentary consultation .

9 Ways to Protect Your Social Media Accounts from Hackers

madison@oostas.com (Madison Mohn) — Mon, 11 Jul 2022 17:09:17 GMT

Why Hackers Want Access to Your Social Media

Your social media accounts share information about who you are, where you go, and what you do daily. When you share pictures on social media, you could be potentially enabling hackers can learn about your online movement. Posts usually include where and when you have taken pictures, meaning hackers can discover where you are and what you do within minutes. They could take confidential data and personal information.

If you want to le arn how to protect your social media accounts from hackers and keep you and your loved ones’ accounts safe, consider these nine tips.

1. Create strong passwords

Weak passwords are still too common and pose a dangerous security threat. Many people use easy-to-guess names or numbers to log into secured sites like bank accounts, credit cards, email, and social media platforms.

If you are using simple or duplicate passwords across sites, change them immediately . Replace them with strong passwords that include special characters and number symbols, mix capital and lowercase letters, and even change your password occasionally. The longer, the stronger.

You can even use a password manager app to help manage passwords, answers to security questions, or other sensitive information for your accounts. Here at Oostas, we use 1Password and find it to have tremendous value. It helps us keep track of the different user IDs and unique passwords so we have improved security without the headache of remembering it all.

2. Set up two-factor authentication

Are you curious about what two-factor authentication is? Two-Factor Authentication (2FA) works by adding an additional layer of security to your online accounts. It requires an additional login credential to gain account access beyond the username, email address, and password.

Two-factor authentication (2FA) applications are a simple and powerful way to protect your accounts from unauthorized access. 2FA apps provide an extra layer of security by requiring users to authenticate their identity with two separate factors: something you know (such as a password) and something you have (such as a smartphone or token).

By using 2FA, even if an attacker obtains your password, they won’t be able to access your account unless they also have physical possession of the device or token used for authentication. These apps use a variety of methods to generate unique one-time passwords (OTPs) which, when coupled with your login credentials, provide an extra layer of security.

Here are links to get you started with setting up 2FA:

3. Avoid suspicious links

Here are some tips to avoid clicking on suspicious links, commonly called phishing. Phishing is a method where cyber criminals send out a mass e-mail containing an attachment or a hyperlink. The attachment is malware, and any hyperlink will be to a website acting as something legitimate that then infects your device.

Do not continue or click links if the sender asks for personal information, has typos, unlikely imagery or layout, and has an odd email address. Check the URL as well. If it’s an HTTPS address, that additional S means “secure,” which means there is some level of encryption. Most browsers also include a padlock symbol at the beginning of the address to indicate the site uses encryption.

Social media phishing refers to an attack executed through platforms like Instagram, LinkedIn, Facebook, or Twitter. Such an attack aims to steal personal data or gain control of your social media account. The information gleaned by the hackers includes social media account login credentials, credit card information, and personal information about you, which can then be used to launch other scams and attacks. This could be especially dangerous if it is a business account. They could even continue the scam across your list of followers. It could tarnish your reputation or remove your online presence from potential clients.

4. Stay away from dodgy public Wi-Fi networks

Remember, any device connected to Wi-Fi could be at risk. Free Wi-Fi is available in malls, airports, restaurants, coffee shops, libraries, hotel rooms—you name it. Millions of people use these networks on a daily basis. A hacker could hijack your session and gain access to all of your accounts. Here is some information on safely joining public Wi-Fi.

While cybercriminals can’t read your passwords via Wi-Fi, they could download malware to obtain such data. Another technique is to trick unsuspecting users into joining a fake network put up by the hacker. They will create a close network name like “Coffee Cafe.” That tricks people into joining their network and not the establishment they are in. https://consumer.ftc.gov/articles/how-safely-use-public-wi-fi-networks

5. Steer clear of shady accounts, DMs, or comments

Social media is a magnet for scammers and hackers. If it seems like a fake person or profile wants to follow you, be cautious. Also, be careful of people you do know that start to post questionable content or ask for personal data. Even your closest loved ones’ accounts may be compromised. Once that happens, fraudsters can use those profiles to send out phishing messages—the hacker would love nothing more than for you to be the next victim. Don’t forget to keep yourself and others safe by reporting anything suspicious.

If you get a DM that sounds too good to be true, it most definitely is. In 2022, Fraud.org warns consumers to be especially wary of scammers seeking them out through these platforms’ direct messaging channels. Instagram direct messaging, Facebook Messenger, or Twitter “DMs” are often where scammers seek to capture a victim’s sensitive information because they allow private, one-on-one conversations. Do not click on the message from these fake accounts, and especially avoid shortened links. They could be designed to steal information. Avoiding these links can prevent hackers from accessing control over your social media accounts.

6. Consider Meta Verified (in beta)

Meta Verified ensures secure and authentic verification for your account. You can verify your identity with a government-issued ID, such as a driver's license or passport, and get access to direct account support. With Meta Verified, you'll also enjoy the benefits of proactive account protection that helps keep your account safe and secure. Get the peace of mind that comes with knowing your personal data is securely verified and protected. Currently available in New Zealand and Australia. However, you can be put on the waiting list to see when it is available in your region.

7. Monitor Unattended Social Media Accounts

Protecting your accounts from hackers, especially those you no longer use is important. If you have any accounts that are inactive or dormant, it's essential to delete them or at least review the security settings and update passwords as necessary. Make sure there isn't any personal information stored on the account either. Any information stored in an old or unused account is open to exploitation by malicious hackers.

8. Update Permissions & Privacy Settings

Review app permissions - Many apps request permission to access your account and the data stored within it. Make sure you review them carefully before granting any app access.

Check privacy settings - Social media sites have a range of privacy settings that allow you to control who can see your posts and profile information. Review these settings periodically to ensure they align with what you want to share and protect. By updating your security and privacy settings, you can ensure that your social media accounts remain secure from unwanted access or misuse.

9. imposter account dangers

Once the fake account is set up, it can be used to post content that looks like it's coming from your business. This can be damaging as customers may not recognize it's a fraudulent account, and they could end up being exposed to malicious links or spam. It’s also hard to undo any damage once it has been done.

To protect your business’s online reputation, it’s essential to be aware of the signs that a fraudulent account has been created. Monitor for any accounts with a username or profile picture similar to your brand, and double-check the information on their profile page. If you find a suspicious account, contact the social media platform to report it. And be sure to remind your customers that any official accounts for your business will only ever come from a verified source. By guarding against fake accounts, you can help ensure your brand’s reputation remains intact and protect your customers from malicious activity.

On Instagram, you can click the three dots on someone's profile to confirm the items below:

These are a few critical measures you can take to secure your social media accounts. By taking these steps ahead of time, it is possible to prevent these attacks from taking place. We must all do our part to protect our online activities and identities from being stolen. Remember to use these tips to help keep your online information safe and secure, and don’t forget to share them with friends and loved ones!

Remember :

Create strong passwords.
Always use 2-factor authentication; this way, even if a hacker obtains your username and password, they still won’t be able to access your accounts.
Avoid suspicious links.
Turn off automatic Wi-Fi network connection, and make sure you are connected to a trusted network.
Be wary of suspicious accounts, DMs, or comments, and never click on a link you are unsure of.
Consider purchasing Meta Verified.
Delete unattended accounts.
Check permissions and security settings in your accounts.
Make sure you don’t fall bait to fake accounts.

By following these tips, you can help ensure that your brand’s social media accounts are safe and secure. It is also important to remember that cybercriminals are constantly adapting their methods, so it’s essential to stay up to date on the latest security measures to ensure your accounts remain secure. At Oostas, we know that social media can prove time-consuming, so if you’d benefit from some help managing your social , our experts are only a click or call away and can keep your socials safe.

Privacy Policy Q&A

madison@oostas.com (Madison Mohn) — Fri, 25 Mar 2022 18:48:34 GMT

Safeguard Your Website With Legal Policies

During our onboarding sessions with our clients, we ask, “would you like a privacy policy?”. Most people look confused or wait for us to explain what a privacy policy even is. We understand that legal terms can sound scary, but we are going to break it down for you here.

What is a privacy policy?

A privacy policy is a statement or legal document that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client's data.

Is my business too small for anyone to care about this?

Some laws that are being proposed or passed do not limit enforcement and liability to large companies, so your small business could be liable as well. Also, consumers do not distinguish between small and large businesses when it comes to protecting their privacy and are less likely to buy from companies that do not respect their privacy.

How do I know if I’m collecting personal information on my website?

You are collecting personal information on your website if you have a contact form that asks for the user’s name, email, or phone number. Also, you’re collecting personal information if you ask for the user’s email to sign them up for an email newsletter. All of which are beneficial to have on a website, so don’t shy away from having them.

There are currently no privacy laws in my state, does that mean that I don’t need a Privacy Policy?

The laws that are in place and being proposed protect the residents of that state, not the businesses. As you know, people from California aren’t just going to websites of businesses located in California, they go to websites all over the United States. This means that you need a Privacy Policy if you collect personal information on your website, regardless of where you are physically located.

We use a service called Termageddon. Termageddon is a generator of policies for websites and applications. When the law changes, so do the policies, keeping your company protected and allowing you to focus on more important things. Here is a quick video that might help you, too! So, let’s work together and put a privacy policy on your bronze, silver, or gold website.

What Do Blogs Have to Do With SEO?

Mon, 31 Jan 2022 16:46:02 GMT

If you have been searching for an SEO company in Lancaster, PA, you have definitely come to the right spot! At Oostas, SEO is a huge factor in every one of our services. But what exactly is it?

Search Engine Optimization (SEO) is the process of improving a website or specific webpage through keywords. So how do you find keywords? Well, that is where SEO specialists come in. These important people do keyword research to determine which keywords customers are finding your site with and which keywords need to be implemented into your site content. Don’t ask me exactly how they do it; I’m just a writer!

Speaking of writing, what I do directly corresponds with the SEO specialist. They give me a list of keywords pertaining to your business, and I include those words in any place I can, including blog posts, guest blog posts, Google My Business posts, and additional on-site content. Content writing is genuinely very important for your business, but many business owners come to me scratching their heads asking, “now why do I need you to write for me again?”

Honestly, I don’t blame them! Search Engine Optimization services can seem so complicated and unnecessary. Businesses used to get along just fine without search marketing, so what changed? And why do search results matter so much to my business?

In an age of technology, everyone turns to Google for every little thing. People are searching for the “best coffee shops near me” and “how to clean gutters,” and if you found us on Google, you most likely searched for “SEO company Lancaster.” For your business to be located near or at the top of Google search results, you need to have these essential keywords and phrases implemented on your site.

If you are a roofing company in Lititz, PA, how will you ever get found if your website doesn’t say that you are a roofing company in Lititz, PA? The humble small business will quickly fall behind larger companies if they fail to incorporate keywords and phrases into their sites and Google Business Profiles.

This is where I, the Content Marketer, come in. Incorporating a blog into your website alone can significantly improve your Google ranking. Google LOVES a good blog. So, to keep your content relevant to your business while still appealing to search engines, I become your official blog writer.

Now hang on, how can a writer know anything about my business or my industry? That is a fair question. Most of the time, I don’t know anything…yet. Most of my job is researching the ins and outs of your company, learning and understanding your products and services. That way, I can accurately write for you while also optimizing the posts to ensure they will be found and read.

The great part about my job is collaborating with the business owner. After I get a feel for who you are, I get to work writing in a voice that fits your company. When I am finished, I will send the piece to you, and you can make comments on any edits or adjustments I need to make. While I do a lot of research, I can’t become an expert in your field overnight (or sometimes at all!). So this is your opportunity to give me any corrections I need to make. Of course, no writer can guarantee that they will write you an absolutely perfect piece, so feel free to suggest adjustments.

Then, your piece gets uploaded! That’s all there is to it! And next thing you know, your blog will be attracting new customers to check out your site. That is the magic of SEO! If this seems like it could significantly help your business, why don’t you ask us what we can do for you? At Oostas, we have a wide variety of SEO services available to fit your budget and business. Apply content to your site, and get found on Google!

Google Reviews Checklist

adam@oostas.com (Adam Kirk) — Wed, 10 Nov 2021 14:20:35 GMT

Before making any purchase, visiting a store or restaurant, or hiring someone for a service, what’s the first thing people do? Check for online reviews, of course. In a world where online reviews dictate consumers’ actions, it’s important that your business isn’t left in the dust. There are several free and simple things you can do to help your business gather reviews and let potential customers know you’re a good choice.

Here's how to get started:

Get a Google account for your business

Before anything else, you need to make sure you have created a Google account for your business (not personal). It’s free and doesn’t take long.

Create a Google My Business Profile

Next, you’ll create a Google My Business account. Once you’ve logged into your business’ Google account, search for Google My Business and set one up.

Verify your business address for GMB

One of the first steps to register your business is to verify your business address. Google will send a postcard to the address you list for your business that includes a PIN code. Once you receive that code, log back into your Google My Business account to verify your address.

Utilize the “Get More Reviews” link

Google My Business makes it simple to get a short link to share. These short links lead people right to a page where they can give you a 5-star review. Go to your Google My Business home page and copy the link listed under "Get More Reviews."

Write an email asking for reviews

Now you’re ready to email all of your previous and current customers and ask them to leave a review. Craft an email asking them to click on the link you created so they can easily leave a review.

Automate the process with help from Oostas

If you're interested in automating the process of sending out emails or even putting a widget on your website to gather reviews, ask the Oostas Sales Team for options.

Respond professionally to negative reviews

Not all your reviews will likely be 5 stars, but if you're worried about getting negative reviews, consider using a 3rd party service like the Oostas Marketing Dashboard, BirdEye, Trust Pilot, or Podium. But the best answer if you get a negative review is to overshadow it with positive reviews.

Strategically time your request for reviews

Directly asking for reviews enables you to “screen” who you ask and when you ask. We recommend asking for a review soon after you’ve completed a job or delivered a product to your customer. Don’t wait. Ask them while they still remember the amazing experience they had with you.

Respond to all reviews, even the good ones!

Anytime you get a review from a customer, you should respond on Google, thanking them for leaving a review. This is a great opportunity to engage with your audience who took the time to leave a review, and yes, Google notices if you respond. Every little thing helps increase your ranking.

Online Marketing Checklist

Tue, 21 Sep 2021 20:38:58 GMT

As a small business owner, it’s easy to get overwhelmed quickly - after starting a business coming from your passion or interest, you soon realize all the extras on your plate, like payroll, website designs, budgeting, and HR issues. How can a business owner know where to start and what’s most important?

Here are several steps to take before making any online marketing decisions:

Take a N.A.P.

Before anything else, make sure you have a NAP. N-A-P is short for your Name, Address, and Phone number. Your business contact info must be well established before any online marketing. Sounds elementary, but you’d be surprised how many businesses get going on advertising, only to discover later that the information they are providing potential customers is not correct. If you have several hours, you can register your business online yourself, or consider hiring an agency like Oostas to do that for you for a minimal fee.

Improve Your Website

A website is your online business card. Without it, you won’t have the validity needed to succeed. Websites are usually a customer’s first impression of your business, so make sure your website is done well. Having a secure (SSL certificate) and mobile-friendly website are critical in today’s online marketing. Does your website reflect today’s trends and best practices? Our team can take a look and let you know where you stand.

Search Engine Optimization

We like to say, “A website without search engine optimization is like a lighthouse without a light. It won’t be found.” Once your website is complete, invest in a solid SEO package to make sure you’ll be found online. Without it, your website might look great, but will produce minimal results. Real SEO takes time, but it will bring in relevant leads when done right. Look at SEO as an investment into the longevity of your business, not a monthly expense.

Who Is Your Target Audience?

If you aim at nothing, you’ll hit it. Knowing who your target audience is should actually be a part of your business plan, and before making any marketing decisions, you need a clear understanding of your target audience. Be as specific as possible when choosing where you “aim” your marketing campaigns.

Social Media

Social media can be a great avenue to connect with your customers and reach new ones as well, but is it worth the investment? The key to remember is this: Go where your target audience hangs out. If your target audience hangs out on social media, investing in social media support is going to be a must.

Blogging

While blogging is one of the best things you can do for your SEO, business owners often fear blogging if they’re not professional writers. At Oostas, we offer professional copywriting that small businesses can afford - we create custom blogs for your business and won’t make your bank account flinch.

Pay-Per-Click Ads

Keeping PPC ads on long-term can get extremely costly, especially for a small business. That’s why it’s important for your ads to produce results without breaking the bank. Consider hiring a marketing professional from the Oostas team to handle every aspect of your PPC ads and get the results you need.

Our Favorite Duda Ecommerce Store Features

Tue, 31 Aug 2021 20:00:46 GMT

Are you ready to start selling online? Or maybe you have a Duda website and are thinking of adding a store to it. Let us walk you through some of the best features you’ll get access to with Duda’s eCommerce store.

Right off the bat, you’ll find out that Duda’s eCommerce program is top-notch. This software has everything from pre-order optimization to post order marketing and retargeting options, integration with social media, and seamless order and fulfillment tracking. In addition to the ability to quickly create products and get your store up and running, here are our favorite (possibly) overlooked features of the Duda eCommerce store!

1. Mobile App

Ready to take your small business to the next level? With the My eShop mobile app, you’ll get access to your store’s stats, orders, products, customers, and more on the go right from your phone. Not only can you list products from anywhere, but you can also process orders, check on stats, and contact your customers from anywhere with just your phone!

Other features include:

Creating discounts and promo codes
Updating your business settings
Order tracking
Editing existing products
Daily updates
Design updates to the storefront

2. Integration with Social Media Stores

You can now cross-post your products from your eCommerce store directly to Facebook and Instagram shops with a simple sync set-up either through the app or the full version of your eCommerce site. Extend your reach with every product by advertising them everywhere your target audience shops! This also saves you tons of money on marketing and precious time posting on each platform manually. Simply connect your social media profiles and let your eCommerce store keep everything in sync.

3. Hide Seasonal Products

Does your business have seasonal items for sale? Rather than taking the time to create, list then remove these times every season, Duda offers a simple solution to enable you to create the product once and hide it or showcase it as needed! When looking at your product list you can easily check a box next to any item you choose to hide from your public store. You can even sort products by category and hide an entire category such as “Fall Decor” or “Christmas Supplies” until the next season!

4. Product Options

If you have products in different sizes, colors, and variations, it can be easy to just make a different version for each product, but Duda’s eCommerce has the ability to build out color options, sizes for each color, and even pictures of each to make the shopping experience perfect! You can even add up-charges for different options or add-ons to ensure you get the right profit on each customization added.

5. Automatic Emails

The Duda eCommerce store gives you different plan levels that allow you to automate abandoned cart reminders, shipping updates, review requests and more, saving you tons of time managing follow-up and marketing. Our favorite part about this is that you can simply set the amount of time after someone completes an action on your site for an automated email to go out. This creates a consistent experience for your customers and you never have to worry about it! They even have templated emails, so all you have to do is tweak it with your lingo and branding and it’s ready to send. How professional is that?

6. Easy Product SEO

Our favorite thing about Duda’s websites and eCommerce store is the ability to EASILY add SEO to your products! They have a simple solution for adding meta descriptions for products and easy page titles, which all help your site rank higher in search! They even give you an example of what your product will look like on Google search results. Simply click the SEO tab on your product and you’ll have a straightforward way to optimize your products for search engines.

Ready to get a Duda eCommerce store for your business? Let's talk !

Who We Are - About Oostas Web & Marketing

Tue, 24 Aug 2021 18:04:38 GMT

1 Goal = To help small businesses succeed online

A small business that helps small businesses. Our goal of mastering our craft of digital marketing for small businesses enables you to do more of what you do, better than ever before. Work with our team of strategists for Social Media, Web Design, SEO, and more to get your small business thriving online. This is our story.

The Name - Oostas

Our name Oostas comes from the Turkish word spelled "Usta" which translates to "Master Craftsman". After serving in Turkey for a number of years, this was a word that stuck with Adam, our CEO and became the perfect fit for the business he hoped to start helping small business' get online and get found. We hold a very high respect for small business owners, and see them as the true masters of their craft. That's a theme you'll see carried throughout everything we do - We master our craft of getting you success online so you can continue to master yours in your business.

There aren't many marketing agencies that focus specifically on the needs or the small business owner, so we aim to fill that need with affordable service that are top notch to get you the best results online.

Our team

At Oostas, our team is a group of creatives who aim to serve and strategize with small business owners to help them succeed. Each team member represents a core service in our industry and they know the ins and outs of how to get small businesses success in those areas.

Our core services

There are so many directions small businesses can go with marketing, but at Oostas we focus on the key areas that help small businesses grow online:

By honing in on our sweet spot that we know can return results for our clients, we are able to serve them extremely well as proven by our stellar track record and exceptional reviews on Google .

Why We're Different from Competitors

We hear over and over from potential customers that they're tired of feeling overlooked, over promised by their team and seeing little to no results. We can't fathom not taking care of our customers. Our team collaborates to come up with the best solution for your business so you can spend your time on what matters most, keeping things running! Let us take the pressure off of where and how you'll get leads, or come up with ways to streamline your processes with online tools. We're here for you, and we care about your success. We know you by name, and you'll know our names too, because just like you, we're a small business.

So how can we help you master your craft?

Give us a call, send us an email , or book a free consultation and let's talk about your goals. You can also take our free website audit to determine how your website is doing and how well it's ranking on Google. Let us know if you have any questions, we're here to help.

Get Found on Google with Google My Business - GMB 101

Fri, 18 Jun 2021 15:54:11 GMT

As a small business, building a web presence can seem extremely daunting. But what if you could get your business found both on and off-line, engage with your customers, and get insights to help improve what you offer for free? With Google My Business, you can do all of this while focusing on your day-to-day operations.

What is Google My Business and why should I care?

GMB is a tool that allows you to manage your business(es) and how they appear online in Search and Maps results - for free! Businesses have 5 times as many views online with a verified GMB account. Having a Google My Business profile is the easiest way to get started with local Search Engine Optimization (SEO) .

Your GMB page acts as a directory for your business, increases your credibility, and offers opportunities for basic backlinks to your website. To ensure your customers have the best experience with your business, make sure to keep your information accurate, complete, and optimized.

Keep reading to learn how to create your GMB account, verify your business, and enhance its listing.

Create your gmb listing

You can create your Google My Business listing in just a few simple steps.

1. Go to google.com/business click " Sign In . "

2. Log in to the Google Account that you want to have associated with your business. If you don't have a Google Account, you will need to create one.

3. Enter your business name and add your business category (i.e. healthcare, marketing, construction).

4. Select if you have a storefront or office location that your customers can visit.

5. Enter the address for your business.

6. Select if you serve customers outside of this address and add your service area . You can set a certain radius from your location or a specific city or region where your business operates.

7. Enter your phone number and website URL . If you don't have a website, our team at OOSTAS can build you an affordable site that performs as good as it looks.

8. Choose a verification method . You can verify your location via postcard, phone, or email.

Verify your location with google

Google offers several ways to verify your GMB listing, but you might not see all of the verification options depending on your business. Google will either mail you a postcard, text a code to your phone, or send you an email to verify your business.

Postcard Verification

Log in to Google My Business and select the business location you want to verify.
Make sure you have the correct business address . Google will mail your verification code here.
You can add a contact name to make sure the postcard gets to the right person in your company.
Click " Mail ." The postcard should come within five days, but it may take up to two weeks. Don't edit your business information (i.e. business name, address, category) or request a new card during this time as it may delay the process.
When you receive the card, log in to GMB. Then select the location you want to verify and click " Verify now ."
Enter the 5-digit code from the postcard into the Code field. Click " Submit ."

Phone Verification

Some businesses can verify their location by having a code sent to their phone. If eligible, you will see an option to "Verify by phone" option when you go to verify your listing.

Log in to Google My Business and select the business location you want to verify.
Make sure Google has your correct phone number . Click " Verify by phone ."
Enter the verification code in the text message from Google.

Email verification

Some businesses can verify their location by email. If eligible, you will see an option to "Verify by email" option when you go to verify your listing.

Log in to Google My Business and select the business location you want to verify.
Make sure Google has your correct email address . Click " Verify by email ."
In your inbox, open the message from GMB , and click the verification button in the email.

Optimize your Google My business listing

Now that you've verified your listing, you'll want to provide as much information about your business as you can. This will ensure that your customers have everything they need to find you both online and in person. In addition to providing complete and accurate information , you can add photos and posts about who you are and what you offer as well as manage reviews left by your customers.

Complete your profile

Go to Google My Business and select the location you want to work on, then click "Info." Provide as much detail as you can including service area and industry, date and year you opened, a business profile photo, and other attributes such as wheelchair accessibility or free wifi. Include your business hours, correct street address, a public phone number, and website URL so people know when and where to contact you.

Since anyone can suggest an edit to your listing, make sure you enter as much correct information as you can the first time , double-checking your edits for accuracy. Should you need to make any updates to your profile, you can always access the information by going to the business listing on GMB, selecting "Info," make your change, then click "Apply."

photos and Posts

You can significantly improve your online interactions with customers by adding photos and posting on your GMB profile.

According to Google, listings with photos have 35% more click-throughs to their website and have a chance of up to 42% more requests for directions via Google Maps. In addition to your profile and cover photos, which should give customers an idea of what your business looks like from the street, you can include pictures of the interior of your store, featured products, menus and menu items, common areas, or other rooms in your building, and pictures of your team.

Creating and publishing posts allows you to connect with your customers and share important happenings with your business. You can add photos and write about special offers, new products, or any other events or campaigns that you think your customers should know about and they can engage with your business. This helps your customer to feel more confident that you offer what they need and fosters transparency and trust when your store looks as good in person as it does online.

Google my business reviews

If you think you can stop after adding everything we've discussed so far, you would miss one of the best ways to interact with your business's customers. Google Reviews provide the opportunity to learn about pain points and encourage positive reviews when you take a few moments to respond to what your customers have to say.

No one wants to have negative reviews of their business, however, this helps you to learn about how your customers feel about you. Taking these reviews seriously and responding politely allows you to potentially turn an unhappy client into an advocate for your brand . This shows that you care about your customers' opinions and will do what it takes to ensure that they have the best experience with your business.

You might think that with positive reviews, you don't need to take this same approach. However, when you respond to positive reviews you not only show the original reviewer that you appreciate their support , but it encourages future customers to leave their own positive reviews!

Take some time to remind your customers to leave reviews and give them the link so they can respond quickly and easily.

Reviews allow you to show your customers that you value their opinions , so stay on top of your responses as best you can. It's a good idea to check up on your GMB reviews at least once per week .

Congrats!

You've now successfully created , verified , and optimized your very own Google My Business listing. If you want to learn more about Search Engine Optimization, check out our blog or contact us to get help with SEO for your website!

What is PPC? (Pay-Per-Click) and do I need it for my Small Business?

Fri, 28 May 2021 20:48:38 GMT

Get to the top of google without waiting for seo

The beauty of PPC

PPC is the perfect solution for businesses with a flexible marketing budget looking to get fast traffic to their website or e-commerce store.

Run ads on Google and set your budget based on the search potential. Track your analytics and see what keywords and phrases work best.

Don't have time to figure that out? Let us do the grunt work. Sit back and watch the clicks and revenue pour in.

How to Make Money with Your Website as a Small Business

Tue, 25 May 2021 19:15:02 GMT

Earn Money with your website

We all like money and with websites costing you on-going fees, it's a good idea to strategize how to outweigh those costs with revenue streams. There are a bunch of different ways you can use your website to earn revenue outside of selling your normal services. The main ones are:

Google Ads
Affiliate Links
Selling Consultations
Selling Products through and E-Commerce Store

E-commerce Store

An e-commerce store is going to be the most direct way to sell products you have in bulk quantity or that have a high enough price tag to make listing, product management, and shipping and handling, worth it. Remember, your time is worth money so consider the cost/benefit of listing various products.

Through the Duda platform we use to build super fast, mobile friendly, and secure websites, you'll have the option to optimize your store for Google. This will enable your products to be found more readily in search. We can take that off of your plate completely and optimize your store SEO with our SEO Packages .

Looking into how to sell products online? An E-commerce store is the perfect solution to get you earning revenue through your website. And if you're a service business who doesn't have a physical product to sell or ship, adding consistent Call-to-Action's throughout your site can help you get more leads and customers. Some examples of Call-to Action's you could use would be:

Call Now
Book an Appointment
Get Started
Free Estimate

Here's how we are using call-to-action's on our website:

You can make these action steps extremely streamlined with buttons that click to call you, a booking calendar embedded on your site that's synced with your calendar to get bookings when you're available, or contact forms to gather customer information so you can easily follow-up. These are technical features we can help you decide on in a website on-boarding call if you're looking to redesign your website, or update your existing Oostas website!

Consultations or Bookings

Rather than an e-commerce store where a physical product must be sold, service based businesses like massage therapists, financial coaches, doctors, plumbers, or educators can benefit from offering paid appointments on their website. You will have the ability set up a calendar within your business, set time blocks for openings to have calls booked, cancellation and rescheduling terms, and more.

We offer free consultations through a booking form on our website as way to connect with potential customers and allow them the flexibility to book a time that works for them, sit back and have us call THEM to answer questions.

You can set an hourly fee and have customers book and pay right through your website. New features online enable clients to get your phone number, zoom link, or other method of meeting together sent to them in a confirmation email so it's all set-up right after they fill out and pay. You'll get the money straight to your bank account and attend the call! This makes both tracking appointments, and getting new business, extremely easy and looks very professional.

Affiliate links

If you have a blog or resources page on your website, your next step should be to set-up an affiliate program with big companies like Amazon . Sometimes you find an amazing product that you don't sell yourself, but want to recommend to your audience. There's a way you can use this to your advantage and get a kickback when someone purchases the item. Amazon pays up to 10% of a sale to affiliates. Overtime with more visitors coming to your website, reading your content and clicking to view the items you recommend (and hopefully purchase it) you can earn steady, passive income on every sale you help Amazon make.

Lots of other programs and websites offer referral programs where you can generate a trackable link showing you referred someone via your website. For example, at Oostas, we give our clients $50 if they refer a client to us as a "thank you". This is a great way to thank our happy clients for spreading the word and that's the same thing these affiliate links do, just in a larger scale way! Look for strategic partnerships and get a nice kickback in return with Affiliate links!

A more common known way to earn revenue on your site is to designate ad space along the sides or sections of your website for advertising companies to run targeted ads. Think of it like a billboard on your website. You're essentially selling real estate of your site to ad companies and get a bit of revenue each month as a result. While this is appealing to many small businesses, it's not something we recommend, mostly because it detracts from the user experience, can clash with your branding and can lead to people clicking away from your website without actually contacting you or buying YOUR products. It can almost conflict with your goals for your site.

Your website has potential

Your website can make you money in so many ways outside of just getting you customers. So if you're interested in building any of these strategies into a new website, book a consultation and let's talk about it!

How to Make a Blog Post on Duda

Mon, 10 May 2021 20:17:43 GMT

Easily create blog posts for your customers on duda

Click "Blog"

After you've logged into your Duda site, and click "Edit" you will have the ability to edit and add to your site. This included Blog posts! You'll see a section in the left side options panel titled "Blog" with the little word bubble icon. Click the "Blog" button to open up blog view. After you create your first post, you can access it anytime in the menu. All of your blog posts will appear in this menu.

Click "New post"

Now you can set up the basic settings of your blog. This will help you identify it if you aren't able to finish all of the content in one sitting.

Add your:

Blog Post Title - Something pumped with keywords and enticing words.
Post Author - Whoever you want to show up as the author.
Post Image - Choose from Free Stock photos or upload a relevant image of your own!

Then click "Start".

Don't worry, you don't have to complete anything other than the title to start writing!

Format and Write your Blog

In your blog page you can click and modify the title, subtitle, cover photo and body text.

Add widgets

Drag and drop additional image, text, video, buttons and more to your post from the widgets section on your side bar.

Publish!

Save your blog post as a draft by clicking "Done" or take it live by clicking "Publish Post at the top of the page! Share it on social media and get the word out.

Great job!

Why You SHOULDN'T Build Your Own Website

Wed, 24 Feb 2021 16:27:40 GMT

So you’re thinking of building a website using one of the big platforms we always see on TV: Squarespace, Wordpress, Weebly, Etc.

They are low cost, drag and drop, and have trendy templates that make creating a site design pretty easy.

You’re probably already pretty tech savvy.

But I want to set the record straight. Designing a website is not about being technically skilled, or having good pictures.

It involves so much more to get it right and working for your business.

Here are the 8 reasons you should hire a website company over doing this yourself.

1. You Don’t Know How

DIY web builder sites like Squarespace and Weebly use the “ anyone can build a website ” pitch to hit that sore spot with many small business owners who don’t want to pay thousands to have a site done professionally. But building a site for success involves a mix of technical skill, design, and sales strategy to get it working right for your business. Most likely, you don’t have a team of people who KNOW each of these things in and out like a Web Marketing company would. So at the end you have a site, but it lacks key features to make it work for you.

It takes years to really learn some of these skills and experience working with all different kinds of businesses to know how to use it effectively.

2. Appealing to Yourself VS. Customers

You probably have an idea in your head of what you want to see on your site. Colors, pictures, layout, etc. You have a logo. You may even have a whole branding package that looks amazing. But what you like as an expert in your industry, isn’t necessarily what your customers like. How you would explain your products/services, isn’t how your customers would search for them. And what you try to direct customers to do on your site, may not be what ends up happening (read about User Experience and User Interface Psychology to learn more).

A Web Marketing company would do the fundamental research to learn your industry, target market and marketing needs to create a site with all of that in mind. Their goal is always to make something that looks good to you, but WORKS for you as well.

3. Pre-Launch Testing

Before your site goes live , there’s a ton of preliminary testing that goes on.

You want to make sure your form collects responses and emails it to the right address.

Your phone number needs to be clickable so people can click and call right away.

Your images need to load quickly so it doesn't tank your SEO score.

And your DNS records need to be set-up carefully to make sure the web address actually takes people to your secured site.

That right there may have sounded kind of daunting. But that’s just a small part of what a Web Marketing company does EVERYDAY for clients to make sure their website is set up without technical errors before the launch.

How long would you stay on a website that wouldn’t load or had glitchy features ?

And how would you feel if you had clients pointing out problems they were finding on your site ?

If something isn’t working, people leave. So setting up your site successfully reflects on the professionalism and credibility of your business.

4. Your Time is Worth Money

One of the biggest mistakes small business owners make is devaluing their time. After accounting for employees, expenses, utilities, etc. it’s easy to forgot to include your time in your expense sheet. After all, you’re the expert in your industry and that makes your time extremely valuable.

What would the education on site building , SEO, PPC Ads, Design, etc. take away from if you were to focus on it for a few weeks?

Will you miss out on revenue making opportunities?

Will you be wasting time learning a skill you’ll only use once when you could be fine tuning skills you’ll use every day on your business?

I always recommend that clients determine their own hourly rate just to evaluate things that aren’t the best use of YOUR limited time. If it’s cheaper, more valuable, or helps you do more of what you love, then you know it’s worth it. And hiring a Web Marketing Company who invested the time and money up front to learn these skills expertly will always pay off.

5. Managing Your Site After Launch is Kind of the Worst

Yea, I said it. Plug-ins, Updates, design changes, adding a new picture, all things that need to happen pretty often to keep your site both ACTIVE and INTERESTING is not fun.

In fact, it’s often the reason why people contact us.

Someone's website goes down and they’re seeing the dreaded 404 Error page.

Their hosting plan jumps in price and they have no idea how to switch hosting companies.

A button stops working and people can’t contact you .

Their Wordpress Plugins were updated and now their site design looks different.

Web Marketing companies manage your site for you after launch so all you have to do is call up your web person and tell them the changes you want made to the design. And the techy stuff that keeps your website ACTIVE? That’s all done behind the scenes so you never have to worry about it. Talk about peace of mind.

6. Bad Design Drives People AWAY

So you build your site. The key elements are there. But you’re not seeing results ? It could be the design. Bad design drives people away. We see this all the time in human behavior. Customers buy the cereal with the pretty packaging over the boring box because it draws them in. Your site is going to be compared to MANY competitors, so if your design doesn’t WOW them, you’re going to lose out on sales.

Plus, design styles are always changing so your style may have been phenomenal 5 years ago, but doesn’t match current trends. In the marketing industry, it’s not uncommon to redesign your entire site EACH YEAR to keep up with competitors and the ever changing trends.

7. Your Competitor’s Site Will Look Better

To put it frankly, the end result of a drag and drop site can’t compare to a custom site done by a skilled web designer. If your competitors are working with a web design company, you need to as well in order to stand out.

It’s disappointing to put all of the time, money, and effort into building your own site just to have it blown out of the water by your competitors custom site. So while they spent time honing their craft and hired out their website design and are seeing results, you’re still trying to get yours active. We know bad design drives people away, and if your website can’t compete, you’re driving business to your competitors sites instead .

8. You’re Going to Need Help Along the Way

Whether it’s taking quality pictures that are edited and web ready, deciding on a booking program for clients to book calls with you on your site, or even just selecting fonts and colors. Rather than consult with a web designer for these things, a good Web Design company will consult you for your branding preferences, images, text etc. They can offer photography services to capture your business. They can write sales copy that will help your site rank well on Google to get more attention from potential customers. They can set up SEO and PPC Ads to drive leads to your site and build your site’s strength. When you’re stuck in the process of presenting your business online, your Web Designer will be there to help you along the way with expert advice.

Bottom Line

If you really have no other choice but to go the DIY route, having a site is always better than having NO site.

Having a website costs money no matter which way you split it.

Maybe you don’t have money to pay someone right now, and a DIY site seems like your only option.

We try to offer extremely affordable rates for businesses in any scenario. And most packages only require a small portion up front to get started on the design so you can pay off the site over the design process rather than all up front. We even offer an ongoing membership package where you pay $225 per month for your site which includes the design, hosting, set-up, maintenance and unlimited updates for the life of your website. We want to help you get found online so our goal is to work with you to make it possible regardless of your budget limitations.

Want to talk more? Book a free consultation here!

What is Google Guarantee?

adam@oostas.com (Adam Kirk) — Wed, 20 Jan 2021 04:02:48 GMT

Do You Use The Google Guarantee?

It can be very difficult for a small business to be seen as a trusted source in the online marketplace. This is particularly true for companies offering a service in a local area.

To address this issue and to provide credibility and backing for companies, Google offers the Google Guarantee. Google screens businesses before this guarantee is provided by the search engine giant. Also, the business must advertise through Local Service Ads, and this is where the customer must book the service.

What is the Guarantee?

The Google Guarantee is a monetary reimbursement Google can decide to provide to a customer making a complaint on the quality of the work performed by your business. Each customer has a lifetime limit based on their country, with consumers in the USA having a capped amount at $2000.

In the event the amount requested by the customer exceeds the cap, they receive the maximum if Google, at its sole discretion, decides to reimburse the customer. If the invoice amount is lower, the lower amount is reimbursed to the consumer.

The Process

The customer must submit a request for reimbursement from Google, and it must meet the specific criteria for the process. Google then contacts the business, obtains additional information, and encourages the business to attempt to resolve the issue directly with the consumer.

Should Google find in favor of the customer if it is not resolved privately, Google provides the reimbursement. However, the customer may still choose additional actions outside of Google, which can include insurance claims or legal action against the business.

To learn more about the Google Guarantee and your business, get in touch with one of our SEO experts today at 717-742-4769.

Increasing Revenue Through Customer Retention

adam@oostas.com (Adam Kirk) — Thu, 07 Jan 2021 16:40:00 GMT

If you’re looking to grow your business, the answer may be as simple as putting a little effort into caring for your existing customers.

We all love to be loved, and your customers are no different.

Many small businesses focus on increasing their bottom line by various sales and marketing efforts, which aren’t bad, but can get pretty costly pretty quick. Gaining new business can cost a small business a lot in time and money.

Imagine putting that time and money into gaining more business through existing customers. Your energy in finding new customers just disappeared. And your marketing budget? It is statistically 5-7 times more expensive to gain new customers than keeping a current one. So let’s take a look at some ways to increase your revenue through customer retention.

The Power of Thank You

I recently read a story of a directory of an organization who personally thanked half of staff for their contribution to the company. What was the result? The following week there was a 50% increase in sales calls from the half who he had thanked.

Wanna get more people talking about your business? Try doing something small to thank new customers. They’ll notice, and be more ready to bring up your business in a positive way to others.

Ideas for saying thank you:

Offer a discount on their next purchase
Send a small gift
Sent a thank you card in the mail

Out of Site - Out of Mind

That’s not only true in personal relationships, but true in business relationships as well. If you don’t keep in touch with customers they will be more easily swayed to a competitor when in need of your services again.

Regular communication can be done through the following ways;

Regular email updates
Quarterly touch points
Interaction on social media

How to Send Gifts

We have a partner in business who went out of their way to serve us recently and to say thank you I sent them a small gift basket. When they received it a few days later I got an email that said, “Wow! Who does that anymore?!” Sad but true; giving gifts has actually become easier than ever, but far to few businesses experience the potential benefits.

At Oostas we use Send Out Cards to say thank you to our customers. It’s simple, quick and incredibly affordable. We definitely thank new customers right away, but on their 1-year anniversary of being a client we send them brownies in the mail with a thank you card.
That small investment has turned into one of our largest streams of new revenue being referrals from existing clients. Wanna get people talking positively about your business? Just say thank you.

Understanding Google Search Console

adam@oostas.com (Adam Kirk) — Tue, 15 Dec 2020 14:45:00 GMT

What is Google Search Console and why should i use it?

Google offers a wide selection of tools and services to businesses and companies online. One of the specialized tools available to webmasters is the Google Search Console. Even if you are not a webmaster, but if you are the owner of a website, this free service can provide a wealth of information about your website.

The Many Uses of Google Search Console

There are several ways to use Google Search Console. Business owners, and specifically in-house website development teams, use this tool to maintain the site. In addition, it used to check for server errors and to ensure the website is free from malware or other issues with hacking or security breaches on the site.

Web developers use Google Search Console for an even wider range of applications. It can be used during the development of the website, ensuring any code is free from errors that may create site performance glitches or problems. It is also useful for monitoring and optimizing website traffic, ensuring the site is included in Google searches, and checking the right applications are in place to provide the end-user with a seamless website experience.

Before using the Google Search Console tool, the website owner must verify the site. It is a simple process that ensures the person attempting to use the tool is the actual website owner. Once verified, the Console is effective in determining how to improve the website to optimize the organic search results ranking and to be found by your target audience search queries.

If you are a DIY'er and want to discover more yourself, here is a great link to get you started: https://youtu.be/ONr5Z7VhNFI . Most SEO plans through Oostas utilize Google Search Console, so if you have additional questions don't hesitate to reach out and ask a member of our team.

Get Noticed With Google Ads (PPC)

adam@oostas.com (Adam Kirk) — Tue, 13 Oct 2020 20:06:00 GMT

Now more than ever... being visible online is critical for the small business.

Most people are spending a lot more time online these days, which makes it easier than ever to get your business in front of a target audience looking for the products or services you offer. With that being said, it is important to point out that not all ads are the same. Small businesses and companies of all sizes working with Oostas for our Pay Per Click (PPC) marketing will find a customized approach to developing ads that delivers measurable results. We use strategic keywords, local SEO, and strategic choice of the parameters of the PPC campaign to maximize visits to your website from a highly motivated target audience.

Tips for PPC Success

We are experts at boosting your PPC results. In addition to choosing the SEO strategy to get your ad seen by your target audience, we also assist by ensuring the landing page they arrive on will lead to high conversion rates. We test keywords to make sure irrelevant or ambiguous keywords do not end up chipping away at your budgeted amount.

We also work closely with your business and your budget to prioritize campaigns that create the most impact. The use of retargeting, or reaching already familiar users, is a great way to bring back people who have already been to your business website and are more likely to make a purchase.

Stats to Consider

If you are still evaluating the value of Google Ads, take a look at the following facts:

86% of consumers use online searches to find local retailers and businesses
80% of global internet users see Google ad campaigns
40% of the clicks on any search page are on the top three ad spots
72% of companies using Google Ads plan to boost PPC campaigns
On average, businesses earn two dollars for every 1 dollar spent through Google Ads

For more information on the use of Google Ads for your business, give us a call at 717-742-4769 .

Breaking Past The 50% - Business Mentorship In 2020

adam@oostas.com (Adam Kirk) — Tue, 01 Sep 2020 12:03:00 GMT

Thriving in Business in 2020

Reality is, fewer than half of all small businesses survive their first few years. So what is the difference between those who survive and those who thrive? The UPS did a survey and found that 70% of small businesses who received mentoring survived their first few years. Why is that an important stat? Let's take a look.

What Are The Benefits of Business Mentorship?

1. Asking Questions and Getting Advice

If you've ever been out on your own in business you know the sinking feeling of being alone at times. Many small business owners either don't need or can't afford to bring someone else into their business, but there is an invaluable benefit of having someone else to ask questions and get advice from. Having a business mentor is a must for those involved in business on their own.

2. Networking

Even if you're a born networker you still can't possibly know everyone. Having a mentor on your side gives you a whole new sphere of influence you didn't have on your own. They will have connections and know resources you don't which is worth its weight in gold.

3. Confidence In Decision Making

To some degree you need to be a confident person in order to start a business, but we've all experienced those seasons when you just lack confidence. Having a mentor who gives you input from their experience is like hooking yourself up to an IV of confidence so you can keep running your business.

4. Clear Strategy

One of the biggest benefits I've received from my mentor is a clear strategy forward. Especially during the first few years (when 50% of small businesses fail) I found myself lost in the weeds more often than not. That's when having someone on the outside looking in is invaluable. My mentor was able to see what I couldn't and provide a clear strategy forward, out of the weeds and onto a clear path.

Is There A Difference Between Mentorship And Coaching?

Officially: I have no idea. Personally: Yes, I think there is.

I have both a business mentor and a business coach. Every situation is different, but here is how it works for me.

My business mentor is the one I go to when I'm stuck, when I need that fatherly business advice or when I just need to process something. I even called my mentor in tears once during the first few months in business, so overwhelmed with everything. My mentor does not charge me for his time, and I'm usually able to call last minute when I'm in a pinch.
My business coach is who I go to for marketing input, strategy development and accountability to goals. I know I should have regular meetings with him, but I've gotten lax in that. I do pay my coach for his time and we normally schedule a meeting ahead of time.

How Do I Make It Actually Work?

There are plenty of ways to benefit from a business mentor, but here are a few of my favorites:

1. Just Ask

Chances are you already know a successful business owner. Try offering to take them out for coffee sometime and asking them if they would be willing to meet with you on a regular basis. Many business owners are busy, but many would also love the opportunity to mentor someone.

2. Get A Free SCORE Mentor

SCORE is an organization of volunteer business mentors who are trained, ready and waiting to help you reach business success. Visit

https://www.score.org/find-mentor to find a mentor in your city or browse their library for tons of free resources.

3. Wait, then plan your questions

I like to wait until I have a few burning questions before I reach out to my mentors. Then I'm getting the most out of our time together. I find it best to plan a list of questions and things to discuss, and even send my mentor some documents to review ahead of time if applicable.

4. Utilize Video

Especially in the Covid-19 season we’re in, utilize the power of video for coaching and mentorship. Free services like Zoom help make meetings possible, even if your mentor is half way across the country like mine is.

So when you're ready to take your business to the next level, or you just need a sounding board for some tough decisions, reach out to someone and start a business mentoring relationship. There isn't much to lose and a whole lot to gain.

We're Making Email Marketing Stupid Simple

adam@oostas.com (Adam Kirk) — Fri, 31 Jul 2020 18:02:00 GMT

Unlock Email Marketing Success: Transform Your Small Business Today!

Using email to market your business provides a truckload of benefits. But if you're like many small business owners, you're either not sure how to get started or you're not convinced what you're already doing is actually working. If that’s you, then continue reading, cause there is hope .

GETTING STARTED: THE BASICS

1. What's The Goal?

Email can be used for many purposes, so decide what you want to benefit from it first. Do you want to build your brand by providing resources and educational material for your readers? Or are you wanting to push sales by highlighting new products and services?

A wise business mentor once told me all content marketing should be boiled down to either entertaining or educating. Your content should provide value by either engaging your customers or offering them new or useful information. Stick to that and you'll have tremendous results.

2. Where's Your Audience?

Practically speaking, you'll need to build your email list "organically" with natural business contacts you have. There are services out there where you can purchase email lists, but that's generally not recommended. Building your list organically takes time and is slow work, but you'll have much better results down the road.

If you like stats, here is a great article by HubSpot with stats on email marketing in 2020.

3. Who's The Author?

Are you writing the email content yourself, having someone on your staff do it, or outsourcing it to a professional content writer? If you're going to write it yourself, then do what many small business owners do and block off several hours every month just for writing. Spoil yourself with 4 hours at your favorite coffee shop, put your phone away, and focus on writing.

TIPS ON GETTING HIGH ENGAGEMENT

1. Write Catchy Subject Lines

One of the most critical parts of an email is the subject line, which often determines if your email is deemed worthy of opening or not. Consider having your subject line be the completion of this sentence: "I never thought it was possible but..." For example, one of our older email campaigns that had a high open rate had the following subject line, "We just out-performed a larger marketing agency." We wrote that subject line based on the above principle by starting with "I never thought it was possible but... we just out-performed a larger marketing agency." It's catchy, news worthy and grabs attention.

And try adding an emoji to your subject line. Again, it catches people's eye and adds a level of emotion that is difficult to get across with words. And don't forget to personalize your subject with the recipient’s name. Those two tips can make a world of difference in building trust and engaging more with your customers.

2. Be Mobile-Friendly

Make sure you're using an email provider that sends mobile-friendly emails, meaning they look good on a phone or tablet as well as a desktop monitor. According to a great

blog by Hubspot on email marketing , 35% of business professionals open their email on a mobile device. Make sure they can easily read your email.

3. Send When It'll Get Opened

Did you know almost 24% of opens happen less than an hour after your email is delivered? Emails have the highest open rates on Saturdays. Weekday emails are more likely to be opened on Tuesday, and after 8 pm is the best time of day to get an email opened. It may seem like a trivial detail, but taking time to send your email at a good time will definitely affect how many people open and read it.

IMPROVING YOUR UX

What’s your UX? It’s your User Experience. Making sure your user (or the recipient of your email) has a pleasant experience is critical. Below are several tips on keeping your readers happy.

1. Make it palatable

Most of us don’t want to open an email only to be blasted with a novel. Keep your emails short and to the point. Remember, most people are busy and will quickly trash your email if it’s overwhelming.

2. Don’t forget the design

Just like your website, brochure or Christmas card, your emails needs to be designed well too. That’s where using a software like MailChimp can come in handy, as they have plenty of pre-designed templates to use. Use large text, colorful photos and plenty of white space.

Download our free step by step instruction sheet on sending emails with MailChimp.

3. One Clear CTA

Your email’s Call To Action (CTA) should be simple, and there should only be one. What action do you want your readers to take? All of your content should point to that. Overwhelming them with too many options will drastically decrease your engagement. Remember this: keep it simple and keep it singular.

There is a lot more that could be said about improving your email marketing, but that’s all we have time for today. As always, let us know if you have any questions, or if there is any way that the team here at Oostas can serve your small business through websites or online marketing.

I Created A New Word Today: Nichify

adam@oostas.com (Adam Kirk) — Tue, 07 Jul 2020 16:53:00 GMT

Finding Your Sweet Spot In Business

My brother in law has a degree in agriculture, owns his own farm and has years of experience in supporting local farmers. All that to say, he's a genius when it comes to plants.

On his farm, First Fruits Orchards , they have tons of fruit trees, and every spring he'll go around and pull off about half of the newly forming buds from their peach trees. About half! When he first told me that I was shocked, but again, he's a plant genius. And it works. The more he removes and thins out the peach trees, the more they produce incredible peaches a month or so later.

If he wouldn't do that he'd end up with more peaches, sure. But they would be second class, small, and not very sweet. He's going for large, sweet first class peaches, so pruning is the means to getting there.

It's the same way with many businesses. The more you narrow your focus, do what you're really good at and stick to it, the more you're building a solid brand. You won't be the jack of all trades any more, but a specialist in what you do, and others will take notice.

The Process Of Nichifying

Because every small business and every industry is different, there is no clear cut process, just principles. In order to explain those principles I'm going to share the story of Oostas and how we've found our niche.

1. Casting Your Net Wide

The only way to find out your niche is to try a lot of things. Every business has done it to some degree. If you own a bakery, remember back to when you were trying recipes in your home kitchen, adjusting the muffin recipe about 50 times until you nailed it. Maybe you originally offered a breakfast menu, only to realize it was too much work and not enough profit so you decided to stick with just the lunch menu.

When we started Oostas we tried a lot of things. We knew our core services were websites, SEO and social media marketing, but we also dabbled in logo design, video work and had a wide variety of affiliates through which we offered other business services.

2. Seeing What Sticks

It didn't take us long to realize that offering business services through affiliate partners was just white noice for us. It distracted from our core services, so it was one of the first things to go.

Does your business have any services on the fringe that are distracting customers from your core services?

3. The Pruning Process

Just like my brother in law pulls off so many buds from his peach trees, that's also needed in business. Pruning takes time, can hurt a bit, and leaves your business feeling empty for while, but the growth that comes is worth every moment.

For Oostas, our pruning process happened in stages over about 2 years. First we removed our affiliate partners to get rid of white noise. Later realized that doing logos and other design work was hindering us from expanding into our true potential with websites and SEO . Then finally, due to some staff changes internally, we recognized we weren’t setup as well as we could be to offer social media marketing, so we stopped advertising that as well.

Ask yourself those questions to see if there is any pruning you need to do in your business.

Is there anything in your business that is just white noise?
Anything that’s hindering you from expanding into your true potential?
Are you setup like you should be to fully offer what your main products and services?

4. Uber Nichifying

Once you've found your sweet spot in business then it's time to uber nichify and take it to another level. For us, that meant saying we're not just a website provider, but we specialize in designing Duda websites. Duda is the platform we build on ( for a thousand reasons ) so we decided to capitalize on that.

How can you take a specific brand or specialty that already exists in your business and capitalize on it?

If you're a coffee shop can you capitalize on the brand of coffee you use, or a speciality item on your menu?
If you're a CPA, do you use a specific software or have a service that sets you apart from other CPAs? Market that.

Are you ready to nichify your business in order to see growth?

Small Business Growth Through Podcasts

adam@oostas.com (Adam Kirk) — Thu, 04 Jun 2020 19:15:00 GMT

Chances are you’ve probably listened to a podcast sometime in your life.

Maybe you do every day during your morning exercise routine. Maybe you did once for some online course you took. Or maybe you listen to random podcasts during long road trips. But have you ever grown your business through podcasts?

Podcasts offer a wealth of resources for the small business, and generally they are completely free. And just to set the record straight, we’re not only talking about listening to podcasts. We’re also going to look at how to utilize podcasts that already have the listening ear of your target audience in order to grow your business.

Chances are there is a podcast out there that hundreds, even thousands of your ideal customers already listen to, and you have the potential of sharing your expertise on that podcast and gaining incredible exposure for your business. So let’s jump in.

Growth Through Listening

Here are a few of our personal favorites from your team at Oostas.

The How of Business

I’ve personally gained so much from listening to Henry Lopez on the How of Business podcast. Each episode is on a different topic relating to questions and struggles of the average small business owner. Check it out here: https://thehowofbusiness.com

The Agents of Change

This relates more directly to marketing a small business, but again, such a wealth of resources and insight from Rich Brooks and all of his outstanding guests. Check it out here: https://www.theagentsofchange.com

Breaking Down Your Business

This podcast also is geared towards answering tough questions posed by small business owners around the nation. Co-host Brad and Jill offer a very candid approach to tackling common questions head on. Check it out at https://www.breakingdownyourbusiness.com

Growth Through Engagement

Incredibly successful podcast hosts can have an onslaught of people asking to be on their show, while new or smaller podcasts are often looking for people to speak as a guest on their show. This is a phenomenal way to generate some noise and get free publicity about your business.

Below are some simple recommendations for landing a speaking engagement on one of your favorite podcasts:

Find a podcast your customers listen to. If you’re a CPA, you obviously won’t want to land a speaking gig on a cooking show. If most of your clients are business owners, consider podcasts geared towards business owners.

Find your niche

What makes you unique? Find something you do that is different, and plan out how you’d speak on that. It’s all about making yourself stand out from the rest.

Create a Press Page on your website

Sound out of reach? It’s not, and it might be the perfect place to send potential podcast hosts to when you ask to be on their show. Simply having a photo, bio, talking points and any experience you have in speaking can suffice.

Start small

If you’re starting from scratch, start small with a few new or smaller podcasts. Reach out to the host, present your talking points and send them to your Press Page. Follow up with something in the mail, and be persistent.

Be unique

Chances are there are plenty of other businesses out there doing what you do. So how are you unique? Focus on that and you’ll turn more heads. Offer a big discount. Provide a free resource Do something to make some noise.

Provide value

Whenever you speak on a podcast, make sure you’re providing legit value to your listeners. That’s what podcast hosts will look for, and that’s what will keep people coming back for more.

Best of luck to you as you pursue growing your business through podcasts. If there is anything the team at Oostas can do to serve your business just let us know. We're here to help.

6 Keys to Writing Your Own Website Content

adam@oostas.com (Adam Kirk) — Tue, 05 May 2020 20:31:00 GMT

What can you do in 7 seconds? Think about it.

According to experts , 7 seconds is pretty important - that’s how long you have to make an impression.

When it comes to your website, you need more than a gorgeous design to convert your audience - you need to have compelling content to go along with it. The thing is, people don’t read websites like they would a magazine or a book - online users scan content in various patterns, skipping words or sections here and there for a few seconds, generally spending no more than 10-20 seconds on a web page.

What does that mean for you? You need to get your important message across in a strong yet concise way. When people land on your site, they should feel drawn in, compelled to learn more. Depending on your goals, they should feel educated, informed, or entertained, but no matter what, they should feel engaged.

By mastering the art of website writing, you can build your brand reputation and succeed online. If hiring a professional writer isn’t in the cards, check out these 6 tips to do it yourself.

1. Write scannable copy

Since you know online readers scan web copy, use this to your advantage when writing your website.

Break up text using powerful headlines & sub-headers with succinct paragraphs
Use bulleted or numbered lists to showcase important bits of information

2. Write how you speak

It’s a common error for writers to try to “sound smart” to convey their expertise, but this will always backfire, leaving your readers feeling alienated, confused, or even annoyed.

The solution? Try writing the way you speak. This strategy will give your audience a true sense of your brand, keep your readers interested, and give you a better chance at converting.

To this point, avoid using jargon. Instead, use familiar, simple words to get your point across and keep your content accessible and reader-friendly.

3. Organize important information

When planning your website content, put the most important information on top - you want to instantly hook your audience with critical details and powerful headlines first. Consider adding your product or service benefits, statistics, or logistical information towards the top of your web page.

4. Write with your audience in mind

This may sound like a no-brainer, but it’s commonly overlooked in website writing. When you’re writing your own content, it’s easy to get hung up on the things you find important. But what about your audience?

Have a brainstorming session about your target demographic. Who are they? What do they look like? Where do they live? What are their pain points? How do you solve those pain points?

What’s important to your audience may not align with what’s important to you about your brand. Keep your writing totally user-focused.

5. Edit, edit, edit

After you have a draft of your web content, it’s time to edit. When you’re close to a piece of writing, your brain and eyes play tricks on you, making it difficult to catch errors. Be sure to read your work out loud to catch sneaky errors, problems with tone and fluidity, and of course, grammatical issues.

6. Content formatting checklist

Be sure to review this checklist before publishing your online content.
Keep paragraphs easy to digest - each section should have no more than 4 sentences, broken up with informative headlines.
Eliminate unnecessary words or phrases to strengthen your point
Remove jargon and keep your language simple
Use active voice & second-person to connect with your audience

There’s a lot to remember when it comes to writing for the web, but this simple list will do wonders for your process. Get started writing your web copy.

You now have the basic tools you need to get started writing your own website content - the most important step is simply to start.

If you need help, contact us today - we offer everything from total website copywriting to editing your own content.

Staying Productive During Covid-19

adam@oostas.com (Adam Kirk) — Mon, 06 Apr 2020 20:13:00 GMT

If you're like many of the small businesses out there who've been shut down due to the Coronavirus pandemic, then we've got some great resources to help you stay productive in business.

Some of history's great business leaders invested in their brand and marketing during a financial crisis. We think that's a great idea, but we also realize that it's really hard for many small businesses listen to Podcasts

Here are a few of our favorites with lots of great topics to choose from.

Get Advice

Sound advice from people who are smarter than us in their chosen field is invaluable.

Talk to a business coach. Several business coaches I’ve talked to lately are offering free sessions. Let us know if you need any recommendations.

Have legal questions? Get online legal help with Legal Zoom.

Get Educated

Dedicated and disciplined leaders continue their education in hard times. You can do this!

LinkedIn Education - A great social resource for businesses.
SBA Courses - Many free online courses to expand your business know-how.

Finish Your DIY Projects

Slow times are great times to get some of those projects out of the way.

Download our Free Checklists and get active. We have checklists on all major social media platforms, Google My Business, Marketing Overview, Websites, SEO and more, each with step-by-step instructions.

Communicate

In stressful times, it's imperative to keep open lines of communication with employees, vendors, partners, family, and friends. Here are some great ways to do this.

Zoom - Host virtual meetings.
Loom - Send personalized videos.
Mail Chimp - Create and send emails.
Hootsuite - Schedule your social media posts, starting at $29/m.

Analyze and Organize

It's tough to make smart decisions without accurate stats and feedback.

Our Free Web Audit Report - Learn how your website is being viewed by search engines.
Fresh Sales - You need a good Customer Relationship Management tool. Free plans are available.

If you read our last blog on Thriving in Business During a Crisis, you kn to do.

Thriving In Business During Crisis

adam@oostas.com (Adam Kirk) — Wed, 18 Mar 2020 14:05:00 GMT

Let's learn from successful businesses throughout history.

Historically, business men and women who expanded their marketing efforts during hard financial times are the ones that not only survived but thrived - both during and after difficult economic times. Let's take a look at some of them and gain some inspiration.

William Kellogg

Before the Great Depression, companies Kellogg's and Post were the market leaders for packaged cereal. It was still a relatively new market since most Americans couldn’t see past oatmeal and cream of wheat until the twenties. When the Great Depression hit, no one knew what would happen to consumer demand. Post did the predictable thing: it reined in expenses and cut back on advertising. But Kellogg's doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies. By 1933, even as the economy cratered, Kellogg’s profits had risen almost thirty per cent and it had become what it remains today: the industry’s dominant leader.

Walter Chrysler

Chrysler’s outside-of-the-box thinking during the Great Depression is a classic example of bold leadership during crisis. Chrysler had been the third player in the U.S. auto industry, behind G.M. and Ford. But early in the economic downturn of the early 1930s it gave a big push to a new brand - Plymouth - which targeted the low end of the market, and by 1933 it had surpassed Ford to become North America’s second-biggest automaker.

Let's take a look at a few other businesses who have persevered in the midst of great challenges, only to come out thriving on the other side.

Apple debuted the iPod just one month after September 11, 2001.

Kraft introduced Miracle Whip in 1933 during the Great Depression, and saw it become America’s best-selling dressing in six short months.

Texas Instruments made a huge partnership and brought out the transistor radio during the 1954 recession.

Groupon launched in the middle of the economic crisis in November 2008 yet saw incredible growth. Why? Because it provided for a huge felt need consumers had at that time.

Academics Peter Dickson and Joseph Giglierano argued that in times of crisis, companies have to worry about two kinds of failure: “ Sinking The Boat ” (wrecking the company by making a bad bet) or “ Missing The Boat ” (letting a great opportunity pass). Most companies are more concerned about sinking the boat than they are about missing it.

There are plenty of studies done over the last 100 years revealing that companies who continue researching, buying and advertising during a hard financial time do significantly better than those that make big cuts. However, it’s also completely understandable why some companies choose to hunker down, cut spending and wait for the good times to return. There is no cookie-cutter answer, especially for small businesses.

Our encouragement to you would be to not act out of fear and to seek wise counsel from those you trust.

Tips for Creating Happy Customers

adam@oostas.com (Adam Kirk) — Thu, 05 Dec 2019 13:53:00 GMT

I'm sure there are countless methods for keeping your customers happy, but I believe one of the key elements, and "marketing schemes" that has been around since the formation of time boils down to being thankful.

Think about the last time someone thanked you for something. Not just the random "thank you" when you hold the door for someone, but the heartfelt "thank you" you got when someone took time to appreciate something you did. Makes you feel like a million bucks right? Makes you appreciate them in return too.

Imagine if your business took time to thank and appreciate your customers. You'd end up with happier customers who appreciated you in return. (Maybe even spread the word about your business more willingly.)

Here are a few tips we've got to help you get happier customers:

1. Use PHNs

PHN is short for Personal Handwritten Note, and my dad taught me this years ago. He was in a sales training seminar when the speaker taught on the value of writing personal, handwritten notes to both your leads and customers. I've been on the receiving end of this a few times, and it's great to actually get something in the mail, open it up and see a handwritten note from someone saying thank you. When we first incorporated this into Oostas we went to Walmart and bought a box of generic thank you cards, and started sending them to anyone who we did a consultation with, just to say thank you for taking time to discuss your business with us. Since then we've upgraded to branded thank you cards, and our close rate after consultations is quite high. I'd guess a part of that is due to PHNs.

2. Celebrate Anniversaries

This might not be relevant to every business, but if you are able to keep track of when someone becomes your client for the first time, make a note and send them an anniversary gift a year later, just saying thanks for being a client for a year.

Again, when we started doing this with Oostas, our anniversary gifts were simply a Starbucks gift card that had our logo on it. Since then we've graduated to sending brownies in the mail. (Let me know if you want a tip on how to easily and affordably send simple gifts like brownies in the mail.) Either way, take time to celebrate your clients, and I guarantee they'll be happier as a result of being appreciated.

3. Better to Give Than Receive

As a small business owner, getting authentic likes on social media, and especially Google reviews is a coveted treasure. If you operate as a B2B (business to business) model, then take time to give those things to your customers. Anytime you have any interaction with another business and you can legitimately say they seem like a solid business, take the 2 minutes to like them on social media and give a simple review on Google. Chances are, they just might do the same for you in return.

Hire Experience

adam@oostas.com (Adam Kirk) — Wed, 13 Nov 2019 15:38:00 GMT

Why Hire an Experienced Custom Website Company?

With do-it-yourself website kits flooding the internet these days, some companies are tempted to save money and create their own websites. However, without the skills to render your website compatible with search engines or responsive for all mobile devices, you'd be wasting your money with this type of service. That's why it's best to hire an experienced company that builds custom websites.

Here are some key reasons why:

Simple Implementation Process

A company that will create a custom built website can write all the copy, format your website pages and get everything up and running quickly. Your website company will first learn about your products or services and key target audience. It will then tailor certain keywords and meta tags toward this particular buying group.

Higher Rankings

Because an agency that designs a custom built website will employ SEO specialists, you can dramatically increase your rankings in major search engines, including Yahoo, Bing, Google, and Ask.com. In fact, with some unique catchphrases, your website company can even get you ranked on the first pages of some search engines.

More Business

A custom website company will help you generate more traffic and leads. Hence, once your sales reps start working these leads, you'll generate more revenue and profits.

Variety of Services

A top agency that develops a custom built website will usually provide many essential digital services, such as SEO, email marketing, pay-per-click advertising, social media marketing, and even online reputation management. Being a custom website design customer may qualify you for discounts on some of these other services.

An experienced custom website development company will also track results of your digital marketing campaigns. This enables you to evaluate various promotions and tweak them when necessary.

Resources and Tips for the Small Business Owner

Fixing the Leak: Why Your Website Might Be Losing the Leads You Already Earned

The Year-End Moment Every Small Business Feels

The First Few Seconds on Your Website Decide Everything

The Tiny Cracks in Your Website That Drain Leads

The 5-Minute Leak Check: Five Tests to Stop Visitors From Slipping Through the Cracks

Test 1: Does the Page Keep the Promise That Got Them to Click?

Test 2: Would a Stranger Know What You Do in 5 Seconds?

Test 3: Do You Build Confidence Before They Scroll?

Test 4: Is the Path Forward Friction-Free?

Test 5: Do You Answer the Questions They’re Afraid to Ask?

A Leak-Proof Page in Action: A Quick Walkthrough with Maddie

What a Leak-Proof Website Unlocks for You in 2026

A Stronger 2026 Starts With One Conversation

How to Know If Google Ads Can Actually Help Your Business: A Small Business Guide to Better Leads, Clearer Decisions, and Confident Growth in 2026

How to Know If Google Ads Can Actually Help Your Business

A Small Business Guide to Better Leads, Clearer Decisions, and Confident Growth in 2026

Quick Clarification: What Counts as “Google Ads”

The 5 Signals That Show Whether Google Ads Will Pay You Back

Signal 1: You Can Explain in One Sentence What You Want Google Ads to Do

Oostas POV:

Signal 2: You Know What a Qualified Lead Looks Like

Oostas POV:

Signal 3: Your Ads and Landing Pages Say the Same Thing

Oostas POV:

Signal 4: You Can Identify Where Waste Comes From

Oostas POV:

Signal 5: You Know What’s Being Improved and Why

Oostas POV:

A Quick Real-World Example (from Adam Mann, Google Ads Specialist at Oostas)

What a Strong Google Ads Partner Should Actually Do for You

They Show You What’s Working and What’s Not

They Align Your Ads, Landing Pages, and Strategy

They Bring a Forward-Focused Plan, Not Just a Recap

The Outcome

Why Understanding Google Ads Matters for 2026

Step Into the New Year with Control and Confidence

Money Pages — The First Step to Showing Up (and Winning) Online

Money Pages: The First Step to Showing Up (and Winning) in The New Year

The Year-End Feeling Every Small Business Knows

The Marketing Problem Every Business Has — Until They Fix This

Your Strategy to Win in 2026 ﻿

What Money Pages Are (and Why They Matter for 2026)

The Money Page Formula

How Fixing a Few Pages Creates a Ripple Effect Across All Your Marketing

Expert Insight: A Look Ahead to Q1 2026 with Ethan

How to “Stack” Information So AI (and People) Can Find It Easily

1. Start with the essential facts (top of the page)

2. Follow with trust signals

3. Show the process

4. Add helpful details and FAQs

5. End with one clear next step

Why This Gives Your Business an Edge

The Stakes You're Facing in 2026

Finish the Year Strong (and Start 2026 Even Stronger)

How We Won Best Website Design Company in Lancaster Two Years in a Row

A Client‑First Approach That Sets Us Apart

What Makes the Readers’ Choice Award So Meaningful

Why We Won and How We Work

Responsiveness

Personalized Solutions

Boutique Quality + Sensible Pricing ﻿

The Road to Recognition: Process & Partnerships

Rooted in Lancaster, Serving Small Businesses Everywhere

A Year of Standout Projects and Measurable Results

Looking Ahead: Continuing the Winning Streak

Celebrating Our Clients' Victories: Together, We Win!

Scroll, Like, Share—Grow: Why Social Media Is Fuel for Your Brand

The Key to Reaching and Retaining Customers

Brand Cohesion: Look and Feel Matter

Boosting Visibility: Be Where Your Audience Is

Social Proof and Curiosity: People Want to See It in Use

Show Real-Life Use

Leverage User-Generated Content (UGC)

Social Media Isn’t Just for Instant Sales

Our Strategy: Building Ads Into Your Plan

Not Selling Physical Products? That’s Okay!

Ready to Elevate Your Social Media Presence?

Key Elements of an Accessible Website

Make Your Website Accessible for All!

Your Strategy to Win in 2026

Boutique Quality + Sensible Pricing

Elevate Your Visibility: Let Us Boost Your SEO!